How popular isTelstra?
In September 2026, people searched for Telstra by name about 45,500 times in Australia, an 8.3% decrease from the previous year. These searches made up 5.5% of all Australia mobile provider searches, placing Telstra sixth out of ten providers. When we asked both ChatGPT and Google AI Overviews about mobile providers, Telstra appeared in four of the five answers and was the most recommended of the ten.
Telstra is the sixth most searched of 10 competitors and the most recommended in AI answers.
ALDI MobileShare of searches 24.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
amaysimShare of searches 24.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Boost MobileShare of searches 16.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Kogan MobileShare of searches 10.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
TelstraShare of searches 5.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top mobile providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Telstra was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Telstra is the most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Telstra1st
- amaysim2nd
- Boost Mobile3rd
- ALDI Mobile4th
Vodafone5th
Optus6th
Belong7th
Felix8th- Kogan Mobile9th
Tangerine–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- amaysim4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Telstra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boost Mobile3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ALDI Mobile2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kogan Mobile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vodafone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Belong2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Felix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tangerine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mobile providers
5 answers
Asked ChatGPT
“Which mobile provider should I use in Australia?”
Asked ChatGPT
“What are the best mobile providers in Australia?”
Asked ChatGPT
“What's the best prepaid phone plan in Australia for lots of data?”
Searched Google, AI Overview
“prepaid phone plans”
Searched Google, AI Overview
“sim only plans”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which mobile providers compete with Telstra?
Share of searches by month for ALDI Mobile, amaysim, Boost Mobile, Kogan Mobile, Vodafone, Telstra, Belong, Felix, Optus. The figures are in the table below the chart.
View monthly share of searches table
| Month | ALDI Mobile | amaysim | Boost Mobile | Kogan Mobile | Vodafone | Telstra | Belong | Felix | Optus | Tangerine |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 24.3% | 16.3% | 10.9% | 7.3% | 5.7% | 4% | 4% | 2.7% | 0.65% |
| Nov 2025 | 22.2% | 27.1% | 14.9% | 12.1% | 6.6% | 6.2% | 3.6% | 3% | 3% | 1.3% |
| Dec 2025 | 24% | 24% | 16.1% | 13.1% | 5.9% | 5.5% | 3.9% | 3.2% | 3.1% | 1.2% |
| Jan 2026 | 23.4% | 23.4% | 15.7% | 12.8% | 7% | 5.5% | 4.7% | 3.1% | 3.1% | 1.1% |
| Feb 2026 | 21.1% | 25.9% | 14.2% | 11.6% | 7.8% | 6% | 5.2% | 3.5% | 3.4% | 1.3% |
| Mar 2026 | 23.6% | 23.6% | 15.8% | 10.6% | 5.8% | 6.6% | 5.8% | 3.9% | 3.1% | 1.2% |
| Apr 2026 | 24.2% | 24.2% | 16.2% | 10.8% | 4.8% | 5.5% | 4.8% | 4.8% | 3.2% | 1.4% |
| May 2026 | 24.2% | 24.2% | 16.2% | 10.9% | 4.9% | 5.5% | 4.9% | 4.9% | 3.2% | 1.2% |
| Jun 2026 | 22.9% | 22.9% | 18.6% | 12.5% | 5.6% | 5.2% | 4.6% | 3.8% | 3% | 0.91% |
| Jul 2026 | 28.1% | 23% | 15.4% | 10.3% | 4.6% | 5.4% | 4.6% | 4.6% | 3% | 1.1% |
| Aug 2026 | 24.7% | 24.7% | 16.6% | 11.1% | 5% | 5.5% | 4.1% | 4.1% | 3.2% | 1.2% |
| Sep 2026 | 24.1% | 24.1% | 16.2% | 10.8% | 7.2% | 5.5% | 4% | 4% | 3.2% | 0.96% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.1% | 135K | 0% | -0.6 points | |
| 2, held 2nd | 24.1% | 135K | 0% | -0.6 points | |
| 3, held 3rd | 16.2% | 90.5K | 0% | -0.4 points | |
| 4, held 4th | 10.8% | 60.5K | 0% | -0.3 points | |
| 5, moved from 6th to 5th | 7.2% | 40.5K | +49.4% | +2.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.5% | 30.7K | +2.3% | 0 pointsmoved from 5th to 6th | |
| 7, held 7th | 4% | 22.2K | 0% | -0.1 points | |
| 8, held 8th | 4% | 22.2K | 0% | -0.1 points | |
| 9, held 9th | 3.2% | 17.7K | 0% | -0.1 points | |
| 10, held 10th | 0.96% | 5.4K | -18.2% | -0.2 points |
24.1%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.6 points.
2.
amaysim24.1%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.6 points.
16.2%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
10.8%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Vodafone7.2%
Moved from 6th to 5th. 40.5K estimated branded searches, +49.4% vs prior month. Share +2.3 points.
6.
Telstra5.5%
Moved from 5th to 6th. 30.7K estimated branded searches, +2.3% vs prior month. Share 0 points.
7.
Belong4%
Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Felix4%
Held 8th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Optus3.2%
Held 9th. 17.7K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.
Tangerine0.96%
Held 10th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare popularity between Telstra and its closest rivals
Every comparison with Telstra
17 comparisons
- ALDI Mobile vs Telstra
- amaysim vs Telstra
- Boost Mobile vs Telstra
- Kogan Mobile vs Telstra
- Telstra vs Vodafone
- Felix vs Telstra
- Aussie Broadband vs Telstra
- Dodo vs Telstra
- Exetel vs Telstra
- iiNet vs Telstra
- Leaptel vs Telstra
- SpinTel vs Telstra
- Superloop vs Telstra
- Telstra vs TPG
- Optus vs Telstra
- Tangerine vs Telstra
- Belong vs Telstra
How has branded search demand for Telstra changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Telstra in Australia fell from 49.6K to 45.5K.
- Across the 12 months ending September 2026, Telstra’s share of searches among mobile providers in Australia peaked at 6.6% in March 2026 and was lowest at 5.2% in June 2026.
How did search popularity change for Australia mobile providers in September 2026?
5 changes
In September 2026, Vodafone overtook Telstra to rank 5th among mobile providers in Australia, with 7.2% of the searches.
In September 2026, ALDI Mobile lost share of searches among mobile providers in Australia, from 24.7% to 24.1%.
In September 2026, amaysim lost share of searches among mobile providers in Australia, from 24.7% to 24.1%.
Estimated monthly branded searches for Tangerine in Australia rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026.
Estimated monthly branded searches for Optus in Australia rose 18% over 12 measured months, from 15K to 17.7K in September 2026.
How are Telstra’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Telstra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- telstra mobile
- telstra nbn
- telstra prepaid
Do you work for Telstra? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Telstra compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| NBN providers | 9th of 12 | 2.4% | Show ranking |
| Mobile providers | 6th of 10 | 5.5% | Shown above |
Is Telstra your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.