Brandwave

ALDI Mobile vs Telstra:Which is more popular?

In September 2026, ALDI Mobile had more branded searches than Telstra among mobile providers in Australia. ALDI Mobile had about 135,000 branded searches, while Telstra had 30,700. ALDI Mobile made up 24.1% of all mobile provider searches we track, and Telstra accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about mobile providers, Telstra appeared in four of the five answers and ALDI Mobile in two. Telstra was mentioned before ALDI Mobile in three out of four answers.

Among mobile providers in Australia in September 2026

Who do people search for more?

ALDI Mobile, about 4 searches for every 1 for Telstra

ALDI Mobile 135K searchesTelstra 30.7K searches

Who does AI mention more?

Telstra, mentioned in 4 of 5 answers, ALDI Mobile in 2

Telstra in 4 of 5ALDI Mobile in 2 of 5

Who does AI recommend more?

Telstra, named ahead of ALDI Mobile in 3 of 4 answers

Telstra first in 3ALDI Mobile first in 1

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Top mobile providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Telstra was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ALDI Mobile was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Telstra was listed before ALDI Mobile in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Telstra1st
  2. amaysim2nd
  3. Boost Mobile3rd
  4. ALDI Mobile4th
  5. Vodafone5th
  6. Optus6th
  7. Belong7th
  8. Felix8th
  9. Kogan Mobile9th
  10. Tangerine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • amaysim4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Telstra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boost Mobile3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ALDI Mobile2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kogan Mobile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vodafone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Belong2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tangerine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mobile providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is ALDI Mobile or Telstra more popular in search?

This chart shows how often people search Google for ALDI Mobile and Telstra by name. Each line represents a brand's share of searches for all ten mobile providers we track, month by month, from searches in Australia.

ALDI Mobile and Telstra among mobile providers in Australia, by month

Share of searches by month for ALDI Mobile, Telstra. The figures are in the table below the chart.

View monthly share of searches table
MonthALDI MobileamaysimBoost MobileKogan MobileVodafoneTelstraBelongFelixOptusTangerine
Oct 202524.3%24.3%16.3%10.9%7.3%5.7%4%4%2.7%0.65%
Nov 202522.2%27.1%14.9%12.1%6.6%6.2%3.6%3%3%1.3%
Dec 202524%24%16.1%13.1%5.9%5.5%3.9%3.2%3.1%1.2%
Jan 202623.4%23.4%15.7%12.8%7%5.5%4.7%3.1%3.1%1.1%
Feb 202621.1%25.9%14.2%11.6%7.8%6%5.2%3.5%3.4%1.3%
Mar 202623.6%23.6%15.8%10.6%5.8%6.6%5.8%3.9%3.1%1.2%
Apr 202624.2%24.2%16.2%10.8%4.8%5.5%4.8%4.8%3.2%1.4%
May 202624.2%24.2%16.2%10.9%4.9%5.5%4.9%4.9%3.2%1.2%
Jun 202622.9%22.9%18.6%12.5%5.6%5.2%4.6%3.8%3%0.91%
Jul 202628.1%23%15.4%10.3%4.6%5.4%4.6%4.6%3%1.1%
Aug 202624.7%24.7%16.6%11.1%5%5.5%4.1%4.1%3.2%1.2%
Sep 202624.1%24.1%16.2%10.8%7.2%5.5%4%4%3.2%0.96%

How has the ALDI Mobile and Telstra comparison changed over the last 12 months?

3 findings
  • ALDI Mobile was ahead of Telstra in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ALDI Mobile’s share of searches among mobile providers in Australia moved from 24.3% to 24.1%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Telstra’s share of searches among mobile providers in Australia moved from 5.7% to 5.5%, and its estimated monthly branded searches moved from 31.5K to 30.7K.

How did search popularity change for Australia mobile providers in September 2026?

2 changes

  1. In September 2026, Vodafone overtook Telstra to rank 5th among mobile providers in Australia, with 7.2% of the searches.

  2. In September 2026, ALDI Mobile lost share of searches among mobile providers in Australia, from 24.7% to 24.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ALDI Mobile’s and Telstra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ALDI Mobile

1 branded search term

  • aldi mobile

Telstra

2 branded search terms

  • telstra mobile
  • telstra prepaid

How the Brand Demand Index is measured

Other head-to-heads among mobile providers

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