Mobile providers in Australia:Which are most popular?
ALDI Mobile and amaysim share the highest share of searches among mobile providers in Australia, at 24.1% in September 2026. When we checked with ChatGPT and Google AI Overviews, amaysim and Telstra were mentioned most often, in four of the five answers. Telstra was recommended most often, coming first in one out of four responses that gave a list.
ALDI MobileShare of searches 24.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
amaysimShare of searches 24.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Boost MobileShare of searches 16.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Kogan MobileShare of searches 10.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
VodafoneShare of searches 7.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top mobile providers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, amaysim and Telstra were mentioned most often, in four of the five answers. Telstra was recommended most often, coming first in one out of four answers that gave a list. amaysim was second, and Boost Mobile was third. Tangerine, which ranked tenth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Telstra1st- amaysim2nd
- Boost Mobile3rd
- ALDI Mobile4th
- Vodafone5th
Optus6th
Belong7th
Felix8th- Kogan Mobile9th
Tangerine–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- amaysim4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Telstra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boost Mobile3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ALDI Mobile2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kogan Mobile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vodafone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Belong2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Felix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tangerine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mobile providers
5 answers
Asked ChatGPT
“Which mobile provider should I use in Australia?”
Asked ChatGPT
“What are the best mobile providers in Australia?”
Asked ChatGPT
“What's the best prepaid phone plan in Australia for lots of data?”
Searched Google, AI Overview
“prepaid phone plans”
Searched Google, AI Overview
“sim only plans”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which mobile providers do people search for most?
This chart shows how often people search Google for each mobile provider by name. Each line represents a brand's share of searches for all ten mobile providers we track, month by month, from searches in Australia.
Share of searches by month for ALDI Mobile, amaysim, Boost Mobile, Kogan Mobile, Vodafone, Telstra, Belong, Felix, Optus. The figures are in the table below the chart.
View monthly share of searches table
| Month | ALDI Mobile | amaysim | Boost Mobile | Kogan Mobile | Vodafone | Telstra | Belong | Felix | Optus | Tangerine |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 24.3% | 16.3% | 10.9% | 7.3% | 5.7% | 4% | 4% | 2.7% | 0.65% |
| Nov 2025 | 22.2% | 27.1% | 14.9% | 12.1% | 6.6% | 6.2% | 3.6% | 3% | 3% | 1.3% |
| Dec 2025 | 24% | 24% | 16.1% | 13.1% | 5.9% | 5.5% | 3.9% | 3.2% | 3.1% | 1.2% |
| Jan 2026 | 23.4% | 23.4% | 15.7% | 12.8% | 7% | 5.5% | 4.7% | 3.1% | 3.1% | 1.1% |
| Feb 2026 | 21.1% | 25.9% | 14.2% | 11.6% | 7.8% | 6% | 5.2% | 3.5% | 3.4% | 1.3% |
| Mar 2026 | 23.6% | 23.6% | 15.8% | 10.6% | 5.8% | 6.6% | 5.8% | 3.9% | 3.1% | 1.2% |
| Apr 2026 | 24.2% | 24.2% | 16.2% | 10.8% | 4.8% | 5.5% | 4.8% | 4.8% | 3.2% | 1.4% |
| May 2026 | 24.2% | 24.2% | 16.2% | 10.9% | 4.9% | 5.5% | 4.9% | 4.9% | 3.2% | 1.2% |
| Jun 2026 | 22.9% | 22.9% | 18.6% | 12.5% | 5.6% | 5.2% | 4.6% | 3.8% | 3% | 0.91% |
| Jul 2026 | 28.1% | 23% | 15.4% | 10.3% | 4.6% | 5.4% | 4.6% | 4.6% | 3% | 1.1% |
| Aug 2026 | 24.7% | 24.7% | 16.6% | 11.1% | 5% | 5.5% | 4.1% | 4.1% | 3.2% | 1.2% |
| Sep 2026 | 24.1% | 24.1% | 16.2% | 10.8% | 7.2% | 5.5% | 4% | 4% | 3.2% | 0.96% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.1% | 135K | 0% | -0.6 points | |
| 2, held 2nd | 24.1% | 135K | 0% | -0.6 points | |
| 3, held 3rd | 16.2% | 90.5K | 0% | -0.4 points | |
| 4, held 4th | 10.8% | 60.5K | 0% | -0.3 points | |
| 5, moved from 6th to 5th | 7.2% | 40.5K | +49.4% | +2.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.5% | 30.7K | +2.3% | 0 pointsmoved from 5th to 6th | |
| 7, held 7th | 4% | 22.2K | 0% | -0.1 points | |
| 8, held 8th | 4% | 22.2K | 0% | -0.1 points | |
| 9, held 9th | 3.2% | 17.7K | 0% | -0.1 points | |
| 10, held 10th | 0.96% | 5.4K | -18.2% | -0.2 points |
24.1%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.6 points.
2.
amaysim24.1%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.6 points.
16.2%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
10.8%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Vodafone7.2%
Moved from 6th to 5th. 40.5K estimated branded searches, +49.4% vs prior month. Share +2.3 points.
6.
Telstra5.5%
Moved from 5th to 6th. 30.7K estimated branded searches, +2.3% vs prior month. Share 0 points.
7.
Belong4%
Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Felix4%
Held 8th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Optus3.2%
Held 9th. 17.7K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.
Tangerine0.96%
Held 10th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Which brand is most popular in search among mobile providers in Australia?
10 brands
ALDI Mobile and amaysim share the highest share of searches among mobile providers in Australia, at 24.1% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| ALDI Mobile | 24.3% → 24.1% | 28.1%Jul 2026 | 21.1%Feb 2026 | 1st |
| amaysim | 24.3% → 24.1% | 27.1%Nov 2025 | 22.9%Jun 2026 | 2nd |
| Boost Mobile | 16.3% → 16.2% | 18.6%Jun 2026 | 14.2%Feb 2026 | 3rd |
| Kogan Mobile | 10.9% → 10.8% | 13.1%Dec 2025 | 10.3%Jul 2026 | 4th |
| Vodafone | 7.3% → 7.2% | 7.8%Feb 2026 | 4.6%Jul 2026 | 5th |
| Telstra | 5.7% → 5.5% | 6.6%Mar 2026 | 5.2%Jun 2026 | 6th |
| Belong | 4% | 5.8%Mar 2026 | 3.6%Nov 2025 | 7th |
| Felix | 4% | 4.9%May 2026 | 3%Nov 2025 | 8th |
| Optus | 2.7% → 3.2% | 3.4%Feb 2026 | 2.7%Oct 2025 | 9th |
| Tangerine | 0.65% → 0.96% | 1.4%Apr 2026 | 0.65%Oct 2025 | 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, ALDI Mobile’s share of searches among mobile providers in Australia peaked at 28.1% in July 2026 and was lowest at 21.1% in February 2026.
- Across the 12 months ending September 2026, amaysim’s share of searches among mobile providers in Australia peaked at 27.1% in November 2025 and was lowest at 22.9% in June 2026.
- Across the 12 months ending September 2026, Boost Mobile’s share of searches among mobile providers in Australia peaked at 18.6% in June 2026 and was lowest at 14.2% in February 2026.
- Across the 12 months ending September 2026, Kogan Mobile’s share of searches among mobile providers in Australia peaked at 13.1% in December 2025 and was lowest at 10.3% in July 2026.
- Across the 12 months ending September 2026, Vodafone’s share of searches among mobile providers in Australia peaked at 7.8% in February 2026 and was lowest at 4.6% in July 2026.
- Across the 12 months ending September 2026, Telstra’s share of searches among mobile providers in Australia peaked at 6.6% in March 2026 and was lowest at 5.2% in June 2026.
- Across the 12 months ending September 2026, Belong’s share of searches among mobile providers in Australia peaked at 5.8% in March 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, Felix’s share of searches among mobile providers in Australia peaked at 4.9% in May 2026 and was lowest at 3% in November 2025.
- Across the 12 months ending September 2026, ALDI Mobile, amaysim, Boost Mobile, Kogan Mobile, Vodafone, Telstra, Belong, Felix, Optus and Tangerine held steady: their share of searches among mobile providers in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia mobile providers in September 2026?
5 changes
In September 2026, Vodafone overtook Telstra to rank 5th among mobile providers in Australia, with 7.2% of the searches.
In September 2026, ALDI Mobile lost share of searches among mobile providers in Australia, from 24.7% to 24.1%.
In September 2026, amaysim lost share of searches among mobile providers in Australia, from 24.7% to 24.1%.
Estimated monthly branded searches for Tangerine in Australia rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026.
Estimated monthly branded searches for Optus in Australia rose 18% over 12 measured months, from 15K to 17.7K in September 2026.
Compare popularity between leading brands
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