Brands owned byOptus
The brands Optus markets in Australia, and where to find each one's branded demand.
Brand competitors
These brands are measured alongside Optus’ in the same sets.
1st place in AU NBN providers estimated Share of Search at 26.2% in Sep 2026.
A brand of ALDI Australia.
1st place in AU Mobile providers estimated Share of Search at 24.1% in Sep 2026.
A brand of TPG Telecom.
2nd place in AU NBN providers estimated Share of Search at 21.5% in Sep 2026.
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Put your own campaigns, spend and outcomes next to each brand's demand line, so you can see which of your marketing lined up with the movements.