NBN providers in Australia:Which are most popular?
In September 2026, Aussie Broadband was the most searched NBN provider in Australia, accounting for 26.2% of all searches among the 12 providers we track. When we checked with ChatGPT and Google AI Overviews, Aussie Broadband and Superloop were mentioned most often, in four of the five answers. Aussie Broadband was recommended most often, coming first in four out of five responses.
Aussie BroadbandShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
TPGShare of searches 21.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
iiNetShare of searches 14.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SuperloopShare of searches 14.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
DodoShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top NBN providers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Aussie Broadband and Superloop were mentioned most often, in four of the five answers. Aussie Broadband was recommended most often, coming first in four out of five answers. Superloop was second, and Dodo was third. iiNet, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aussie Broadband4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Superloop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dodo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Telstra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Exetel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leaptel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SpinTel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- TPG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Optus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Belong1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- iiNet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tangerine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about NBN providers
5 answers
Asked ChatGPT
“Which NBN provider should I switch to in Australia?”
Asked ChatGPT
“What are the best NBN providers in Australia?”
Asked ChatGPT
“What's the best NBN provider in Australia for fast speeds and good support?”
Searched Google, AI Overview
“nbn plans”
Searched Google, AI Overview
“best nbn provider”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which NBN providers do people search for most?
This chart shows how often people search Google for each NBN provider by name. Each line represents a brand's share of searches for all 12 NBN providers we track, month by month, from searches in Australia.
Share of searches by month for Aussie Broadband, TPG, iiNet, Superloop, Dodo, Exetel, Leaptel, SpinTel, Telstra. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aussie Broadband | TPG | iiNet | Superloop | Dodo | Exetel | Leaptel | SpinTel | Telstra | Optus | Tangerine | Belong |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 18.6% | 15.2% | 12.5% | 4.6% | 5.6% | 5.6% | 4.6% | 2.5% | 2% | 0.74% | 0.4% |
| Nov 2025 | 27.8% | 18.7% | 15.2% | 15.2% | 4.6% | 4.6% | 4.6% | 3.7% | 2.5% | 2% | 0.75% | 0.4% |
| Dec 2025 | 26.5% | 17.6% | 17.6% | 14.5% | 4.3% | 4.3% | 5.3% | 4.3% | 2.4% | 1.9% | 0.71% | 0.38% |
| Jan 2026 | 29.5% | 16.1% | 16.1% | 13.3% | 4.9% | 4.9% | 4.9% | 4.9% | 2.2% | 2.2% | 0.79% | 0.43% |
| Feb 2026 | 26.5% | 17.7% | 17.7% | 14.6% | 5.3% | 4.4% | 4.4% | 3.6% | 2.4% | 2.4% | 0.71% | 0.47% |
| Mar 2026 | 29.6% | 16.2% | 16.2% | 16.2% | 4% | 4% | 4.9% | 3.3% | 2.2% | 1.8% | 1.2% | 0.43% |
| Apr 2026 | 26.2% | 17.5% | 17.5% | 14.4% | 4.3% | 4.3% | 5.3% | 4.3% | 2.4% | 2.4% | 1% | 0.46% |
| May 2026 | 28.5% | 15.6% | 15.6% | 15.6% | 4.7% | 4.7% | 5.7% | 3.8% | 2.1% | 2.1% | 1.1% | 0.51% |
| Jun 2026 | 27.2% | 18.3% | 14.9% | 14.9% | 4.5% | 5.5% | 5.5% | 3.7% | 2% | 2% | 1.1% | 0.39% |
| Jul 2026 | 29.5% | 16.1% | 13.3% | 16.1% | 4.9% | 4.9% | 5.9% | 4% | 1.8% | 2.2% | 0.97% | 0.35% |
| Aug 2026 | 24.9% | 24.9% | 13.6% | 13.6% | 5% | 4.1% | 5% | 4.1% | 1.8% | 1.8% | 0.81% | 0.36% |
| Sep 2026 | 26.2% | 21.5% | 14.4% | 14.4% | 5.3% | 4.3% | 4.3% | 4.3% | 2.4% | 1.9% | 0.57% | 0.46% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.2% | 165K | 0% | +1.4 points | |
| 2, held 2nd | 21.5% | 135K | -18.2% | -3.4 points | |
| 3, held 3rd | 14.4% | 90.5K | 0% | +0.8 points | |
| 4, held 4th | 14.4% | 90.5K | 0% | +0.8 points | |
| 5, held 5th | 5.3% | 33.1K | 0% | +0.3 points | |
| 6, moved from 7th to 6th | 4.3% | 27.1K | 0% | +0.2 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 4.3% | 27.1K | -18.1% | -0.7 pointsmoved from 6th to 7th | |
| 8, held 8th | 4.3% | 27.1K | 0% | +0.2 points | |
| 9, moved from 10th to 9th | 2.4% | 14.8K | +22.3% | +0.5 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 1.9% | 12.1K | 0% | +0.1 pointsmoved from 9th to 10th | |
| 11, held 11th | 0.57% | 3.6K | -33.3% | -0.2 points | |
| 12, held 12th | 0.46% | 2.9K | +20.8% | +0.1 points |
26.2%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.4 points.
2.
TPG21.5%
Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -3.4 points.
3.
iiNet14.4%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
14.4%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
5.
Dodo5.3%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Exetel4.3%
Moved from 7th to 6th. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
Leaptel4.3%
Moved from 6th to 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.7 points.
8.
SpinTel4.3%
Held 8th. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
9.
Telstra2.4%
Moved from 10th to 9th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
10.
Optus1.9%
Moved from 9th to 10th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.
Tangerine0.57%
Held 11th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
12.
Belong0.46%
Held 12th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.
Which brand is most popular in search among NBN providers in Australia?
12 brands
In September 2026, Aussie Broadband was the most searched among NBN providers in Australia, with an estimated 165K branded searches, 26.2% of all searches for the 12 we track. TPG is in 2nd place, 4.8 percentage points behind at 21.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Aussie Broadband | 27.7% → 26.2% | 29.6%Mar 2026 | 24.9%Aug 2026 | 1st |
| TPG | 18.6% → 21.5% | 24.9%Aug 2026 | 15.6%May 2026 | 2nd |
| iiNet | 15.2% → 14.4% | 17.7%Feb 2026 | 13.3%Jul 2026 | 3rd |
| Superloop | 12.5% → 14.4% | 16.2%Mar 2026 | 12.5%Oct 2025 | 4th |
| Dodo | 4.6% → 5.3% | 5.3%Feb 2026 | 4%Mar 2026 | 7th → 5th |
| Exetel | 5.6% → 4.3% | 5.6%Oct 2025 | 4%Mar 2026 | 5th → 6th |
| Leaptel | 5.6% → 4.3% | 5.9%Jul 2026 | 4.3%Sep 2026 | 6th → 7th |
| SpinTel | 4.6% → 4.3% | 4.9%Jan 2026 | 3.3%Mar 2026 | 8th |
| Telstra | 2.5% → 2.4% | 2.5%Nov 2025 | 1.8%Jul 2026 | 9th |
| Optus | 2% → 1.9% | 2.4%Feb 2026 | 1.8%Mar 2026 | 10th |
| Tangerine | 0.74% → 0.57% | 1.2%Mar 2026 | 0.57%Sep 2026 | 11th |
| Belong | 0.4% → 0.46% | 0.51%May 2026 | 0.35%Jul 2026 | 12th |
Each finding as a sentence
- Across the 12 months ending September 2026, Aussie Broadband’s share of searches among NBN providers in Australia decreased from 27.7% to 26.2%.
- Across the 12 months ending September 2026, TPG’s share of searches among NBN providers in Australia increased from 18.6% to 21.5%.
- Across the 12 months ending September 2026, iiNet’s share of searches among NBN providers in Australia decreased from 15.2% to 14.4%.
- Across the 12 months ending September 2026, Superloop’s share of searches among NBN providers in Australia increased from 12.5% to 14.4%.
- Across the 12 months ending September 2026, Dodo’s share of searches among NBN providers in Australia increased from 4.6% to 5.3%.
- Across the 12 months ending September 2026, Exetel’s share of searches among NBN providers in Australia decreased from 5.6% to 4.3%.
- Across the 12 months ending September 2026, Leaptel’s share of searches among NBN providers in Australia decreased from 5.6% to 4.3%.
- Across the 12 months ending September 2026, Aussie Broadband’s share of searches among NBN providers in Australia peaked at 29.6% in March 2026 and was lowest at 24.9% in August 2026.
- Across the 12 months ending September 2026, TPG’s share of searches among NBN providers in Australia peaked at 24.9% in August 2026 and was lowest at 15.6% in May 2026.
- Across the 12 months ending September 2026, iiNet’s share of searches among NBN providers in Australia peaked at 17.7% in February 2026 and was lowest at 13.3% in July 2026.
- Across the 12 months ending September 2026, Superloop’s share of searches among NBN providers in Australia peaked at 16.2% in March 2026 and was lowest at 12.5% in October 2025.
- Across the 12 months ending September 2026, Dodo’s share of searches among NBN providers in Australia peaked at 5.3% in February 2026 and was lowest at 4% in March 2026.
- Across the 12 months ending September 2026, Exetel’s share of searches among NBN providers in Australia peaked at 5.6% in October 2025 and was lowest at 4% in March 2026.
- Across the 12 months ending September 2026, Leaptel’s share of searches among NBN providers in Australia peaked at 5.9% in July 2026 and was lowest at 4.3% in September 2026.
- Across the 12 months ending September 2026, SpinTel’s share of searches among NBN providers in Australia peaked at 4.9% in January 2026 and was lowest at 3.3% in March 2026.
- Across the 12 months ending September 2026, Dodo rose from 7th to 5th among NBN providers in Australia.
- Across the 12 months ending September 2026, Exetel fell from 5th to 6th among NBN providers in Australia.
- Across the 12 months ending September 2026, Leaptel fell from 6th to 7th among NBN providers in Australia.
- Across the 12 months ending September 2026, SpinTel, Telstra, Optus, Tangerine and Belong held steady: their share of searches among NBN providers in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia NBN providers in September 2026?
8 changes
In September 2026, Telstra overtook Optus to rank 9th among NBN providers in Australia, with 2.4% of the searches.
In September 2026, Aussie Broadband gained share of searches among NBN providers in Australia, from 24.9% to 26.2%.
In September 2026, iiNet gained share of searches among NBN providers in Australia, from 13.6% to 14.4%.
In September 2026, Superloop gained share of searches among NBN providers in Australia, from 13.6% to 14.4%.
In September 2026, TPG lost share of searches among NBN providers in Australia, from 24.9% to 21.5%.
In September 2026, Leaptel lost share of searches among NBN providers in Australia, from 5% to 4.3%.
Dodo’s share of searches among NBN providers in Australia has gained ground for 3 months in a row, from 4.5% to 5.3% in September 2026.
SpinTel’s share of searches among NBN providers in Australia has gained ground for 3 months in a row, from 3.7% to 4.3% in September 2026.
Compare popularity between leading brands
- Aussie Broadband vs TPG: compare popularity
- Aussie Broadband vs iiNet: compare popularity
- Aussie Broadband vs Superloop: compare popularity
- Aussie Broadband vs Dodo: compare popularity
- TPG vs iiNet: compare popularity
- TPG vs Superloop: compare popularity
- TPG vs Dodo: compare popularity
- iiNet vs Superloop: compare popularity
- iiNet vs Dodo: compare popularity
- Superloop vs Dodo: compare popularity
- Compare any of these brands
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