Boost Mobile vs Kogan Mobile:Which is more popular?
In September 2026, Boost Mobile had more branded searches than Kogan Mobile among mobile providers in Australia. Boost Mobile had about 90,500 branded searches, while Kogan Mobile had 60,500. Boost Mobile made up 16.2% of all mobile provider searches we track, and Kogan Mobile accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about mobile providers, Boost Mobile appeared in three of the five answers and Kogan Mobile in two. Boost Mobile was mentioned before Kogan Mobile in two out of three answers that named either.
Who do people search for more?
Boost Mobile, about 50% more searches than Kogan Mobile
Who does AI mention more?
Boost Mobile, mentioned in 3 of 5 answers, Kogan Mobile in 2
Who does AI recommend more?
Boost Mobile, named ahead of Kogan Mobile in 2 of 3 answers
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Top mobile providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boost Mobile was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kogan Mobile was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boost Mobile was listed before Kogan Mobile in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Telstra1st
amaysim2nd- Boost Mobile3rd
ALDI Mobile4th
Vodafone5th
Optus6th
Belong7th
Felix8th
Kogan Mobile9th
Tangerine–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- amaysim4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Telstra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boost Mobile3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ALDI Mobile2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kogan Mobile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vodafone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Belong2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Felix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tangerine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mobile providers
5 answers
Asked ChatGPT
“Which mobile provider should I use in Australia?”
Asked ChatGPT
“What are the best mobile providers in Australia?”
Asked ChatGPT
“What's the best prepaid phone plan in Australia for lots of data?”
Searched Google, AI Overview
“prepaid phone plans”
Searched Google, AI Overview
“sim only plans”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Boost Mobile or Kogan Mobile more popular in search?
This chart shows how often people search Google for Boost Mobile and Kogan Mobile by name. Each line represents a brand's share of searches for all ten mobile providers we track, month by month, from searches in Australia.
Share of searches by month for Boost Mobile, Kogan Mobile. The figures are in the table below the chart.
View monthly share of searches table
| Month | ALDI Mobile | amaysim | Boost Mobile | Kogan Mobile | Vodafone | Telstra | Belong | Felix | Optus | Tangerine |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 24.3% | 16.3% | 10.9% | 7.3% | 5.7% | 4% | 4% | 2.7% | 0.65% |
| Nov 2025 | 22.2% | 27.1% | 14.9% | 12.1% | 6.6% | 6.2% | 3.6% | 3% | 3% | 1.3% |
| Dec 2025 | 24% | 24% | 16.1% | 13.1% | 5.9% | 5.5% | 3.9% | 3.2% | 3.1% | 1.2% |
| Jan 2026 | 23.4% | 23.4% | 15.7% | 12.8% | 7% | 5.5% | 4.7% | 3.1% | 3.1% | 1.1% |
| Feb 2026 | 21.1% | 25.9% | 14.2% | 11.6% | 7.8% | 6% | 5.2% | 3.5% | 3.4% | 1.3% |
| Mar 2026 | 23.6% | 23.6% | 15.8% | 10.6% | 5.8% | 6.6% | 5.8% | 3.9% | 3.1% | 1.2% |
| Apr 2026 | 24.2% | 24.2% | 16.2% | 10.8% | 4.8% | 5.5% | 4.8% | 4.8% | 3.2% | 1.4% |
| May 2026 | 24.2% | 24.2% | 16.2% | 10.9% | 4.9% | 5.5% | 4.9% | 4.9% | 3.2% | 1.2% |
| Jun 2026 | 22.9% | 22.9% | 18.6% | 12.5% | 5.6% | 5.2% | 4.6% | 3.8% | 3% | 0.91% |
| Jul 2026 | 28.1% | 23% | 15.4% | 10.3% | 4.6% | 5.4% | 4.6% | 4.6% | 3% | 1.1% |
| Aug 2026 | 24.7% | 24.7% | 16.6% | 11.1% | 5% | 5.5% | 4.1% | 4.1% | 3.2% | 1.2% |
| Sep 2026 | 24.1% | 24.1% | 16.2% | 10.8% | 7.2% | 5.5% | 4% | 4% | 3.2% | 0.96% |
How has the Boost Mobile and Kogan Mobile comparison changed over the last 12 months?
3 findings
- Boost Mobile was ahead of Kogan Mobile in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boost Mobile’s share of searches among mobile providers in Australia moved from 16.3% to 16.2%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Kogan Mobile’s share of searches among mobile providers in Australia moved from 10.9% to 10.8%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for Australia mobile providers in September 2026?
0 changes
Neither Boost Mobile nor Kogan Mobile moved beyond provider rounding among mobile providers in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boost Mobile’s and Kogan Mobile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boost Mobile
1 branded search term
- boost mobile
Kogan Mobile
1 branded search term
- kogan mobile
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