Belong vs Telstra:Which is searched more in Australia?
In September 2026, Telstra had more branded searches than Belong among mobile providers in Australia. Telstra had about 30,700 branded searches, while Belong had 22,200. Telstra made up 5.5% of all mobile provider searches we track, and Belong accounted for 4%.
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Is Belong or Telstra more popular in search?
Compare the networks and prepaid providers people choose for their mobile plan. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Telstra, Belong. The figures are in the table below the chart.
View monthly share of searches table
| Month | ALDI Mobile | amaysim | Boost Mobile | Kogan Mobile | Vodafone | Telstra | Belong | Felix | Optus | Tangerine |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 24.3% | 16.3% | 10.9% | 7.3% | 5.7% | 4% | 4% | 2.7% | 0.65% |
| Nov 2025 | 22.2% | 27.1% | 14.9% | 12.1% | 6.6% | 6.2% | 3.6% | 3% | 3% | 1.3% |
| Dec 2025 | 24% | 24% | 16.1% | 13.1% | 5.9% | 5.5% | 3.9% | 3.2% | 3.1% | 1.2% |
| Jan 2026 | 23.4% | 23.4% | 15.7% | 12.8% | 7% | 5.5% | 4.7% | 3.1% | 3.1% | 1.1% |
| Feb 2026 | 21.1% | 25.9% | 14.2% | 11.6% | 7.8% | 6% | 5.2% | 3.5% | 3.4% | 1.3% |
| Mar 2026 | 23.6% | 23.6% | 15.8% | 10.6% | 5.8% | 6.6% | 5.8% | 3.9% | 3.1% | 1.2% |
| Apr 2026 | 24.2% | 24.2% | 16.2% | 10.8% | 4.8% | 5.5% | 4.8% | 4.8% | 3.2% | 1.4% |
| May 2026 | 24.2% | 24.2% | 16.2% | 10.9% | 4.9% | 5.5% | 4.9% | 4.9% | 3.2% | 1.2% |
| Jun 2026 | 22.9% | 22.9% | 18.6% | 12.5% | 5.6% | 5.2% | 4.6% | 3.8% | 3% | 0.91% |
| Jul 2026 | 28.1% | 23% | 15.4% | 10.3% | 4.6% | 5.4% | 4.6% | 4.6% | 3% | 1.1% |
| Aug 2026 | 24.7% | 24.7% | 16.6% | 11.1% | 5% | 5.5% | 4.1% | 4.1% | 3.2% | 1.2% |
| Sep 2026 | 24.1% | 24.1% | 16.2% | 10.8% | 7.2% | 5.5% | 4% | 4% | 3.2% | 0.96% |
How has the Belong and Telstra comparison changed over the last 12 months?
3 findings
- Telstra was ahead of Belong in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Belong’s share of searches among mobile providers in Australia held steady at 4%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Telstra’s share of searches among mobile providers in Australia moved from 5.7% to 5.5%, and its estimated monthly branded searches moved from 31.5K to 30.7K.
How did search popularity change for Australia mobile providers in September 2026?
1 change
In September 2026, Vodafone overtook Telstra to rank 5th among mobile providers in Australia, with 7.2% of the searches.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Belong’s and Telstra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mobile providers
ALDI Mobile vs amaysim: compare search popularity
ALDI Mobile vs Boost Mobile: compare search popularity
ALDI Mobile vs Kogan Mobile: compare search popularity- ALDI Mobile vs Vodafone: compare search popularity
- amaysim vs Boost Mobile: compare search popularity
- amaysim vs Kogan Mobile: compare search popularity
Put your own brand in this comparison
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