Telstra vs TPG:Which is more popular?
In September 2026, TPG had more branded searches than Telstra among NBN providers in Australia. TPG had about 135,000 branded searches, while Telstra had 14,800. TPG made up 21.5% of all NBN provider searches we track, and Telstra accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about NBN providers, Telstra appeared in three of the five answers and TPG in one. Telstra was mentioned before TPG in every answer that named either.
Who do people search for more?
TPG, about 9 searches for every 1 for Telstra
Who does AI mention more?
Telstra, mentioned in 3 of 5 answers, TPG in 1
Who does AI recommend more?
Telstra, named ahead of TPG in 3 of 3 answers
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Top NBN providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Telstra was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TPG was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Telstra was listed before TPG in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Aussie Broadband4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Superloop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dodo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Telstra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Exetel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leaptel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SpinTel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- TPG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Optus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Belong1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about NBN providers
5 answers
Asked ChatGPT
“Which NBN provider should I switch to in Australia?”
Asked ChatGPT
“What are the best NBN providers in Australia?”
Asked ChatGPT
“What's the best NBN provider in Australia for fast speeds and good support?”
Searched Google, AI Overview
“nbn plans”
Searched Google, AI Overview
“best nbn provider”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Telstra or TPG more popular in search?
This chart shows how often people search Google for Telstra and TPG by name. Each line represents a brand's share of searches for all 12 NBN providers we track, month by month, from searches in Australia.
Share of searches by month for TPG, Telstra. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aussie Broadband | TPG | iiNet | Superloop | Dodo | Exetel | Leaptel | SpinTel | Telstra | Optus | Tangerine | Belong |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 18.6% | 15.2% | 12.5% | 4.6% | 5.6% | 5.6% | 4.6% | 2.5% | 2% | 0.74% | 0.4% |
| Nov 2025 | 27.8% | 18.7% | 15.2% | 15.2% | 4.6% | 4.6% | 4.6% | 3.7% | 2.5% | 2% | 0.75% | 0.4% |
| Dec 2025 | 26.5% | 17.6% | 17.6% | 14.5% | 4.3% | 4.3% | 5.3% | 4.3% | 2.4% | 1.9% | 0.71% | 0.38% |
| Jan 2026 | 29.5% | 16.1% | 16.1% | 13.3% | 4.9% | 4.9% | 4.9% | 4.9% | 2.2% | 2.2% | 0.79% | 0.43% |
| Feb 2026 | 26.5% | 17.7% | 17.7% | 14.6% | 5.3% | 4.4% | 4.4% | 3.6% | 2.4% | 2.4% | 0.71% | 0.47% |
| Mar 2026 | 29.6% | 16.2% | 16.2% | 16.2% | 4% | 4% | 4.9% | 3.3% | 2.2% | 1.8% | 1.2% | 0.43% |
| Apr 2026 | 26.2% | 17.5% | 17.5% | 14.4% | 4.3% | 4.3% | 5.3% | 4.3% | 2.4% | 2.4% | 1% | 0.46% |
| May 2026 | 28.5% | 15.6% | 15.6% | 15.6% | 4.7% | 4.7% | 5.7% | 3.8% | 2.1% | 2.1% | 1.1% | 0.51% |
| Jun 2026 | 27.2% | 18.3% | 14.9% | 14.9% | 4.5% | 5.5% | 5.5% | 3.7% | 2% | 2% | 1.1% | 0.39% |
| Jul 2026 | 29.5% | 16.1% | 13.3% | 16.1% | 4.9% | 4.9% | 5.9% | 4% | 1.8% | 2.2% | 0.97% | 0.35% |
| Aug 2026 | 24.9% | 24.9% | 13.6% | 13.6% | 5% | 4.1% | 5% | 4.1% | 1.8% | 1.8% | 0.81% | 0.36% |
| Sep 2026 | 26.2% | 21.5% | 14.4% | 14.4% | 5.3% | 4.3% | 4.3% | 4.3% | 2.4% | 1.9% | 0.57% | 0.46% |
How has the Telstra and TPG comparison changed over the last 12 months?
3 findings
- TPG was ahead of Telstra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Telstra’s share of searches among NBN providers in Australia moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, TPG’s share of searches among NBN providers in Australia moved from 18.6% to 21.5%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for Australia NBN providers in September 2026?
2 changes
In September 2026, Telstra overtook Optus to rank 9th among NBN providers in Australia, with 2.4% of the searches.
In September 2026, TPG lost share of searches among NBN providers in Australia, from 24.9% to 21.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Telstra’s and TPG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among NBN providers
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