Aussie Broadband vs Belong:Which is more popular?
In September 2026, Aussie Broadband had more branded searches than Belong among NBN providers in Australia. Aussie Broadband had about 165,000 branded searches, while Belong had 2,900. Aussie Broadband made up 26.2% of all NBN provider searches we track, and Belong accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about NBN providers, Aussie Broadband appeared in four of the five answers and Belong in one. Aussie Broadband was mentioned before Belong in four out of five answers.
Who do people search for more?
Aussie Broadband, about 57 searches for every 1 for Belong
Who does AI mention more?
Aussie Broadband, mentioned in 4 of 5 answers, Belong in 1
Who does AI recommend more?
Aussie Broadband, named ahead of Belong in 4 of 5 answers
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Top NBN providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aussie Broadband was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Belong was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Aussie Broadband was listed before Belong in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aussie Broadband4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Superloop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dodo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Telstra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Exetel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leaptel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SpinTel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TPG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Optus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Belong1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about NBN providers
5 answers
Asked ChatGPT
“Which NBN provider should I switch to in Australia?”
Asked ChatGPT
“What are the best NBN providers in Australia?”
Asked ChatGPT
“What's the best NBN provider in Australia for fast speeds and good support?”
Searched Google, AI Overview
“nbn plans”
Searched Google, AI Overview
“best nbn provider”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Aussie Broadband or Belong more popular in search?
This chart shows how often people search Google for Aussie Broadband and Belong by name. Each line represents a brand's share of searches for all 12 NBN providers we track, month by month, from searches in Australia.
Share of searches by month for Aussie Broadband, Belong. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aussie Broadband | TPG | iiNet | Superloop | Dodo | Exetel | Leaptel | SpinTel | Telstra | Optus | Tangerine | Belong |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 18.6% | 15.2% | 12.5% | 4.6% | 5.6% | 5.6% | 4.6% | 2.5% | 2% | 0.74% | 0.4% |
| Nov 2025 | 27.8% | 18.7% | 15.2% | 15.2% | 4.6% | 4.6% | 4.6% | 3.7% | 2.5% | 2% | 0.75% | 0.4% |
| Dec 2025 | 26.5% | 17.6% | 17.6% | 14.5% | 4.3% | 4.3% | 5.3% | 4.3% | 2.4% | 1.9% | 0.71% | 0.38% |
| Jan 2026 | 29.5% | 16.1% | 16.1% | 13.3% | 4.9% | 4.9% | 4.9% | 4.9% | 2.2% | 2.2% | 0.79% | 0.43% |
| Feb 2026 | 26.5% | 17.7% | 17.7% | 14.6% | 5.3% | 4.4% | 4.4% | 3.6% | 2.4% | 2.4% | 0.71% | 0.47% |
| Mar 2026 | 29.6% | 16.2% | 16.2% | 16.2% | 4% | 4% | 4.9% | 3.3% | 2.2% | 1.8% | 1.2% | 0.43% |
| Apr 2026 | 26.2% | 17.5% | 17.5% | 14.4% | 4.3% | 4.3% | 5.3% | 4.3% | 2.4% | 2.4% | 1% | 0.46% |
| May 2026 | 28.5% | 15.6% | 15.6% | 15.6% | 4.7% | 4.7% | 5.7% | 3.8% | 2.1% | 2.1% | 1.1% | 0.51% |
| Jun 2026 | 27.2% | 18.3% | 14.9% | 14.9% | 4.5% | 5.5% | 5.5% | 3.7% | 2% | 2% | 1.1% | 0.39% |
| Jul 2026 | 29.5% | 16.1% | 13.3% | 16.1% | 4.9% | 4.9% | 5.9% | 4% | 1.8% | 2.2% | 0.97% | 0.35% |
| Aug 2026 | 24.9% | 24.9% | 13.6% | 13.6% | 5% | 4.1% | 5% | 4.1% | 1.8% | 1.8% | 0.81% | 0.36% |
| Sep 2026 | 26.2% | 21.5% | 14.4% | 14.4% | 5.3% | 4.3% | 4.3% | 4.3% | 2.4% | 1.9% | 0.57% | 0.46% |
How has the Aussie Broadband and Belong comparison changed over the last 12 months?
3 findings
- Aussie Broadband was ahead of Belong in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aussie Broadband’s share of searches among NBN providers in Australia moved from 27.7% to 26.2%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Belong’s share of searches among NBN providers in Australia moved from 0.4% to 0.46%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for Australia NBN providers in September 2026?
1 change
In September 2026, Aussie Broadband gained share of searches among NBN providers in Australia, from 24.9% to 26.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aussie Broadband’s and Belong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aussie Broadband
1 branded search term
- aussie broadband
Belong
1 branded search term
- belong nbn
Other head-to-heads among NBN providers
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