Belong vs Exetel:Which is more popular?
In September 2026, Exetel had more branded searches than Belong among NBN providers in Australia. Exetel had about 27,100 branded searches, while Belong had 2,900. Exetel made up 4.3% of all NBN provider searches we track, and Belong accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about NBN providers, Exetel appeared in two of the five answers and Belong in one. Belong and Exetel were each mentioned first in one of the two answers that named either.
Who do people search for more?
Exetel, about 9 searches for every 1 for Belong
Who does AI mention more?
Exetel, mentioned in 2 of 5 answers, Belong in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top NBN providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Exetel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Belong was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Belong and Exetel were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Aussie Broadband4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Superloop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dodo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Telstra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Exetel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leaptel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SpinTel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TPG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Optus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Belong1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about NBN providers
5 answers
Asked ChatGPT
“Which NBN provider should I switch to in Australia?”
Asked ChatGPT
“What are the best NBN providers in Australia?”
Asked ChatGPT
“What's the best NBN provider in Australia for fast speeds and good support?”
Searched Google, AI Overview
“nbn plans”
Searched Google, AI Overview
“best nbn provider”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Belong or Exetel more popular in search?
This chart shows how often people search Google for Belong and Exetel by name. Each line represents a brand's share of searches for all 12 NBN providers we track, month by month, from searches in Australia.
Share of searches by month for Exetel, Belong. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aussie Broadband | TPG | iiNet | Superloop | Dodo | Exetel | Leaptel | SpinTel | Telstra | Optus | Tangerine | Belong |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 18.6% | 15.2% | 12.5% | 4.6% | 5.6% | 5.6% | 4.6% | 2.5% | 2% | 0.74% | 0.4% |
| Nov 2025 | 27.8% | 18.7% | 15.2% | 15.2% | 4.6% | 4.6% | 4.6% | 3.7% | 2.5% | 2% | 0.75% | 0.4% |
| Dec 2025 | 26.5% | 17.6% | 17.6% | 14.5% | 4.3% | 4.3% | 5.3% | 4.3% | 2.4% | 1.9% | 0.71% | 0.38% |
| Jan 2026 | 29.5% | 16.1% | 16.1% | 13.3% | 4.9% | 4.9% | 4.9% | 4.9% | 2.2% | 2.2% | 0.79% | 0.43% |
| Feb 2026 | 26.5% | 17.7% | 17.7% | 14.6% | 5.3% | 4.4% | 4.4% | 3.6% | 2.4% | 2.4% | 0.71% | 0.47% |
| Mar 2026 | 29.6% | 16.2% | 16.2% | 16.2% | 4% | 4% | 4.9% | 3.3% | 2.2% | 1.8% | 1.2% | 0.43% |
| Apr 2026 | 26.2% | 17.5% | 17.5% | 14.4% | 4.3% | 4.3% | 5.3% | 4.3% | 2.4% | 2.4% | 1% | 0.46% |
| May 2026 | 28.5% | 15.6% | 15.6% | 15.6% | 4.7% | 4.7% | 5.7% | 3.8% | 2.1% | 2.1% | 1.1% | 0.51% |
| Jun 2026 | 27.2% | 18.3% | 14.9% | 14.9% | 4.5% | 5.5% | 5.5% | 3.7% | 2% | 2% | 1.1% | 0.39% |
| Jul 2026 | 29.5% | 16.1% | 13.3% | 16.1% | 4.9% | 4.9% | 5.9% | 4% | 1.8% | 2.2% | 0.97% | 0.35% |
| Aug 2026 | 24.9% | 24.9% | 13.6% | 13.6% | 5% | 4.1% | 5% | 4.1% | 1.8% | 1.8% | 0.81% | 0.36% |
| Sep 2026 | 26.2% | 21.5% | 14.4% | 14.4% | 5.3% | 4.3% | 4.3% | 4.3% | 2.4% | 1.9% | 0.57% | 0.46% |
How has the Belong and Exetel comparison changed over the last 12 months?
3 findings
- Exetel was ahead of Belong in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Belong’s share of searches among NBN providers in Australia moved from 0.4% to 0.46%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Exetel’s share of searches among NBN providers in Australia moved from 5.6% to 4.3%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for Australia NBN providers in September 2026?
1 change
In September 2026, Exetel rose from 7th to 6th among NBN providers in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Belong’s and Exetel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among NBN providers
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