How popular isAdairs?
In September 2026, people searched for Adairs by name about 305,000 times in Australia, a 32.9% decrease from the previous year. These searches made up 2.8% of all Australia bedding brand searches, placing Adairs sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about bedding brands, Adairs appeared in three of the five answers and was the fifth most recommended of the eight.
Adairs is the sixth most searched of 8 competitors and the fifth most recommended in AI answers.
CanningvaleShare of searches 41.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Sheet SocietyShare of searches 27.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Linen HouseShare of searches 12.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Bed ThreadsShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
AdairsShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top bedding brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adairs was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Adairs is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bed Threads1st
- Sheridan2nd
- Sheet Society3rd
- Linen House4th
- Adairs5th
- Canningvale6th
Bambury–
KAS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sheet Society4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bed Threads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sheridan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adairs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Linen House2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Canningvale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bambury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bedding brands
5 answers
Asked ChatGPT
“What are the best sheets to buy in Australia?”
Asked ChatGPT
“Which bed linen brand is best quality in Australia?”
Asked ChatGPT
“What's the best Australian bedding brand?”
Searched Google, AI Overview
“bed sheets”
Searched Google, AI Overview
“best sheets”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which bedding brands compete with Adairs?
Share of searches by month for Canningvale, Sheet Society, Linen House, Bed Threads, Sheridan, Adairs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canningvale | Sheet Society | Linen House | Bed Threads | Sheridan | Adairs | Bambury | KAS |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 40.5% | 9.9% | 9.9% | 2.9% | 2.5% | 0.55% | 0.71% |
| Nov 2025 | 23.8% | 43.2% | 13% | 13% | 3.6% | 2.4% | 0.51% | 0.51% |
| Dec 2025 | 28.4% | 34.7% | 15.5% | 12.7% | 4.4% | 2.8% | 0.75% | 0.75% |
| Jan 2026 | 36.6% | 29.9% | 13.4% | 11% | 4.5% | 3.3% | 0.61% | 0.61% |
| Feb 2026 | 35.3% | 35.3% | 12.9% | 8.6% | 3.7% | 2.9% | 0.63% | 0.71% |
| Mar 2026 | 34.7% | 34.7% | 12.7% | 10.4% | 3.5% | 2.8% | 0.57% | 0.74% |
| Apr 2026 | 38% | 31.1% | 13.9% | 9.3% | 3.3% | 3% | 0.82% | 0.63% |
| May 2026 | 35.4% | 35.4% | 13% | 8.7% | 3% | 3.2% | 0.76% | 0.59% |
| Jun 2026 | 33.6% | 33.6% | 15% | 10.1% | 3.5% | 2.9% | 0.56% | 0.72% |
| Jul 2026 | 39.1% | 32% | 11.7% | 9.6% | 3.3% | 3.1% | 0.65% | 0.57% |
| Aug 2026 | 39% | 31.9% | 11.7% | 9.5% | 3.4% | 3.1% | 0.84% | 0.57% |
| Sep 2026 | 41.7% | 27.9% | 12.5% | 10.2% | 3.5% | 2.8% | 0.69% | 0.69% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.7% | 60.5K | 0% | +2.7 points | |
| 2, held 2nd | 27.9% | 40.5K | -18.2% | -4 points | |
| 3, held 3rd | 12.5% | 18.1K | 0% | +0.8 points | |
| 4, held 4th | 10.2% | 14.8K | 0% | +0.7 points | |
| 5, held 5th | 3.5% | 5.1K | -3% | +0.1 points | |
| 6, held 6th | 2.8% | 4K | -16.7% | -0.3 points | |
| 7, held 7th | 0.69% | 1K | -23.1% | -0.1 points | |
| 8, held 8th | 0.69% | 1K | +13.6% | +0.1 points |
41.7%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +2.7 points.
27.9%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -4 points.
12.5%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
10.2%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.Sheridan
3.5%
Held 5th. 5.1K estimated branded searches, -3% vs prior month. Share +0.1 points.
6.
Adairs2.8%
Held 6th. 4K estimated branded searches, -16.7% vs prior month. Share -0.3 points.
7.
Bambury0.69%
Held 7th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.
8.
KAS0.69%
Held 8th. 1K estimated branded searches, +13.6% vs prior month. Share +0.1 points.
Compare popularity between Adairs and its closest rivals
Every comparison with Adairs
15 comparisons
How has branded search demand for Adairs changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Adairs in Australia fell from 455K to 305K.
- Across the 12 months ending September 2026, Adairs’ share of searches among bedding brands in Australia held steady, from 2.5% to 2.8%.
How did search popularity change for Australia bedding brands in September 2026?
6 changes
In September 2026, Canningvale gained share of searches among bedding brands in Australia, from 39% to 41.7%.
In September 2026, Linen House gained share of searches among bedding brands in Australia, from 11.7% to 12.5%.
In September 2026, Bed Threads gained share of searches among bedding brands in Australia, from 9.5% to 10.2%.
In September 2026, Sheet Society lost share of searches among bedding brands in Australia, from 31.9% to 27.9%.
Estimated monthly branded searches for KAS in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
Estimated monthly branded searches for Adairs in Australia fell 11.1% over 12 measured months, from 4.5K to 4K in September 2026.
How are Adairs’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adairs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- adairs
- adairs bedding
- adairs sheets
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Where does Adairs compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Homewares retailers | 3rd of 9 | 14.3% | Show ranking |
| Bedding brands | 6th of 8 | 2.8% | Shown above |
Is Adairs your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.