How popular isLinen House?
In September 2026, people searched for Linen House by name about 18,100 times in Australia, about the same as the previous year. These searches made up 12.5% of all Australia bedding brand searches, placing Linen House third out of eight brands. When we asked both ChatGPT and Google AI Overviews about bedding brands, Linen House appeared in two of the five answers and was the fourth most recommended of the eight.
Linen House is the third most searched of 8 competitors and the fourth most recommended in AI answers.
CanningvaleShare of searches 41.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Sheet SocietyShare of searches 27.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Linen HouseShare of searches 12.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Bed ThreadsShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st- SheridanShare of searches 3.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top bedding brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Linen House was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Linen House is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bed Threads1st
- Sheridan2nd
- Sheet Society3rd
- Linen House4th
Adairs5th- Canningvale6th
Bambury–
KAS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sheet Society4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bed Threads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sheridan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adairs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Linen House2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Canningvale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bambury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bedding brands
5 answers
Asked ChatGPT
“What are the best sheets to buy in Australia?”
Asked ChatGPT
“Which bed linen brand is best quality in Australia?”
Asked ChatGPT
“What's the best Australian bedding brand?”
Searched Google, AI Overview
“bed sheets”
Searched Google, AI Overview
“best sheets”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which bedding brands compete with Linen House?
Share of searches by month for Canningvale, Sheet Society, Linen House, Bed Threads, Sheridan, Adairs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canningvale | Sheet Society | Linen House | Bed Threads | Sheridan | Adairs | Bambury | KAS |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 40.5% | 9.9% | 9.9% | 2.9% | 2.5% | 0.55% | 0.71% |
| Nov 2025 | 23.8% | 43.2% | 13% | 13% | 3.6% | 2.4% | 0.51% | 0.51% |
| Dec 2025 | 28.4% | 34.7% | 15.5% | 12.7% | 4.4% | 2.8% | 0.75% | 0.75% |
| Jan 2026 | 36.6% | 29.9% | 13.4% | 11% | 4.5% | 3.3% | 0.61% | 0.61% |
| Feb 2026 | 35.3% | 35.3% | 12.9% | 8.6% | 3.7% | 2.9% | 0.63% | 0.71% |
| Mar 2026 | 34.7% | 34.7% | 12.7% | 10.4% | 3.5% | 2.8% | 0.57% | 0.74% |
| Apr 2026 | 38% | 31.1% | 13.9% | 9.3% | 3.3% | 3% | 0.82% | 0.63% |
| May 2026 | 35.4% | 35.4% | 13% | 8.7% | 3% | 3.2% | 0.76% | 0.59% |
| Jun 2026 | 33.6% | 33.6% | 15% | 10.1% | 3.5% | 2.9% | 0.56% | 0.72% |
| Jul 2026 | 39.1% | 32% | 11.7% | 9.6% | 3.3% | 3.1% | 0.65% | 0.57% |
| Aug 2026 | 39% | 31.9% | 11.7% | 9.5% | 3.4% | 3.1% | 0.84% | 0.57% |
| Sep 2026 | 41.7% | 27.9% | 12.5% | 10.2% | 3.5% | 2.8% | 0.69% | 0.69% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.7% | 60.5K | 0% | +2.7 points | |
| 2, held 2nd | 27.9% | 40.5K | -18.2% | -4 points | |
| 3, held 3rd | 12.5% | 18.1K | 0% | +0.8 points | |
| 4, held 4th | 10.2% | 14.8K | 0% | +0.7 points | |
| 5, held 5th | 3.5% | 5.1K | -3% | +0.1 points | |
| 6, held 6th | 2.8% | 4K | -16.7% | -0.3 points | |
| 7, held 7th | 0.69% | 1K | -23.1% | -0.1 points | |
| 8, held 8th | 0.69% | 1K | +13.6% | +0.1 points |
41.7%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +2.7 points.
27.9%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -4 points.
12.5%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
10.2%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.Sheridan
3.5%
Held 5th. 5.1K estimated branded searches, -3% vs prior month. Share +0.1 points.
6.
Adairs2.8%
Held 6th. 4K estimated branded searches, -16.7% vs prior month. Share -0.3 points.
7.
Bambury0.69%
Held 7th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.
8.
KAS0.69%
Held 8th. 1K estimated branded searches, +13.6% vs prior month. Share +0.1 points.
Compare popularity between Linen House and its closest rivals
Every comparison with Linen House
7 comparisons
How has branded search demand for Linen House changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Linen House in Australia held steady at 18.1K.
- Across the 12 months ending September 2026, Linen House’s share of searches among bedding brands in Australia increased from 9.9% to 12.5%.
- Across the 12 months ending September 2026, Linen House’s share of searches among bedding brands in Australia peaked at 15.5% in December 2025 and was lowest at 9.9% in October 2025.
- Across the 12 months ending September 2026, Linen House rose from 4th to 3rd among bedding brands in Australia.
How did search popularity change for Australia bedding brands in September 2026?
6 changes
In September 2026, Canningvale gained share of searches among bedding brands in Australia, from 39% to 41.7%.
In September 2026, Linen House gained share of searches among bedding brands in Australia, from 11.7% to 12.5%.
In September 2026, Bed Threads gained share of searches among bedding brands in Australia, from 9.5% to 10.2%.
In September 2026, Sheet Society lost share of searches among bedding brands in Australia, from 31.9% to 27.9%.
Estimated monthly branded searches for KAS in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
Estimated monthly branded searches for Adairs in Australia fell 11.1% over 12 measured months, from 4.5K to 4K in September 2026.
How are Linen House’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Linen House’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- linen house
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Is Linen House your brand?
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