Brandwave

Bed Threads vs Linen House:Which is more popular?

In September 2026, Linen House had more branded searches than Bed Threads among bedding brands in Australia. Linen House had about 18,100 branded searches, while Bed Threads had 14,800. Linen House made up 12.5% of all bedding brand searches we track, and Bed Threads accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about bedding brands, Bed Threads appeared in four of the five answers and Linen House in two. Bed Threads was mentioned before Linen House in three out of four answers.

Among bedding brands in Australia in September 2026

Who do people search for more?

Linen House, about 22% more searches than Bed Threads

Linen House 18.1K searchesBed Threads 14.8K searches

Who does AI mention more?

Bed Threads, mentioned in 4 of 5 answers, Linen House in 2

Bed Threads in 4 of 5Linen House in 2 of 5

Who does AI recommend more?

Bed Threads, named ahead of Linen House in 3 of 4 answers

Bed Threads first in 3Linen House first in 1

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Top bedding brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bed Threads was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Linen House was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bed Threads was listed before Linen House in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bed Threads1st
  2. Sheridan2nd
  3. Sheet Society3rd
  4. Linen House4th
  5. Adairs5th
  6. Canningvale6th
  7. Bambury–
  8. KAS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sheet Society4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bed Threads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sheridan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adairs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Linen House2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canningvale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bambury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bedding brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Bed Threads or Linen House more popular in search?

This chart shows how often people search Google for Bed Threads and Linen House by name. Each line represents a brand's share of searches for all eight bedding brands we track, month by month, from searches in Australia.

Bed Threads and Linen House among bedding brands in Australia, by month

Share of searches by month for Linen House, Bed Threads. The figures are in the table below the chart.

View monthly share of searches table
MonthCanningvaleSheet SocietyLinen HouseBed ThreadsSheridanAdairsBamburyKAS
Oct 202533.1%40.5%9.9%9.9%2.9%2.5%0.55%0.71%
Nov 202523.8%43.2%13%13%3.6%2.4%0.51%0.51%
Dec 202528.4%34.7%15.5%12.7%4.4%2.8%0.75%0.75%
Jan 202636.6%29.9%13.4%11%4.5%3.3%0.61%0.61%
Feb 202635.3%35.3%12.9%8.6%3.7%2.9%0.63%0.71%
Mar 202634.7%34.7%12.7%10.4%3.5%2.8%0.57%0.74%
Apr 202638%31.1%13.9%9.3%3.3%3%0.82%0.63%
May 202635.4%35.4%13%8.7%3%3.2%0.76%0.59%
Jun 202633.6%33.6%15%10.1%3.5%2.9%0.56%0.72%
Jul 202639.1%32%11.7%9.6%3.3%3.1%0.65%0.57%
Aug 202639%31.9%11.7%9.5%3.4%3.1%0.84%0.57%
Sep 202641.7%27.9%12.5%10.2%3.5%2.8%0.69%0.69%

How has the Bed Threads and Linen House comparison changed over the last 12 months?

3 findings
  • Linen House was ahead of Bed Threads in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bed Threads’ share of searches among bedding brands in Australia moved from 9.9% to 10.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Linen House’s share of searches among bedding brands in Australia moved from 9.9% to 12.5%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for Australia bedding brands in September 2026?

2 changes

  1. In September 2026, Linen House gained share of searches among bedding brands in Australia, from 11.7% to 12.5%.

  2. In September 2026, Bed Threads gained share of searches among bedding brands in Australia, from 9.5% to 10.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bed Threads’ and Linen House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bed Threads

1 branded search term

  • bed threads

Linen House

1 branded search term

  • linen house

How the Brand Demand Index is measured

Other head-to-heads among bedding brands

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