Bedding brands in Australia:Which are most popular?
In September 2026, Canningvale was the most searched bedding brand in Australia, accounting for 41.7% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Sheet Society and Bed Threads were mentioned most often, in four of the five answers. Bed Threads was recommended most often, coming first in one out of four responses that gave a list.
CanningvaleShare of searches 41.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Sheet SocietyShare of searches 27.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Linen HouseShare of searches 12.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Bed ThreadsShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st- SheridanShare of searches 3.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top bedding brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Sheet Society and Bed Threads were mentioned most often, in four of the five answers. Bed Threads was recommended most often, coming first in one out of four answers that gave a list. Sheridan was second, and Sheet Society was third. Bambury, which ranked seventh in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bed Threads1st
- Sheridan2nd
- Sheet Society3rd
- Linen House4th
Adairs5th- Canningvale6th
Bambury–
KAS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sheet Society4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bed Threads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sheridan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adairs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Linen House2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Canningvale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bambury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bedding brands
5 answers
Asked ChatGPT
“What are the best sheets to buy in Australia?”
Asked ChatGPT
“Which bed linen brand is best quality in Australia?”
Asked ChatGPT
“What's the best Australian bedding brand?”
Searched Google, AI Overview
“bed sheets”
Searched Google, AI Overview
“best sheets”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which bedding brands do people search for most?
This chart shows how often people search Google for each bedding brand by name. Each line represents a brand's share of searches for all eight bedding brands we track, month by month, from searches in Australia.
Share of searches by month for Canningvale, Sheet Society, Linen House, Bed Threads, Sheridan, Adairs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canningvale | Sheet Society | Linen House | Bed Threads | Sheridan | Adairs | Bambury | KAS |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 40.5% | 9.9% | 9.9% | 2.9% | 2.5% | 0.55% | 0.71% |
| Nov 2025 | 23.8% | 43.2% | 13% | 13% | 3.6% | 2.4% | 0.51% | 0.51% |
| Dec 2025 | 28.4% | 34.7% | 15.5% | 12.7% | 4.4% | 2.8% | 0.75% | 0.75% |
| Jan 2026 | 36.6% | 29.9% | 13.4% | 11% | 4.5% | 3.3% | 0.61% | 0.61% |
| Feb 2026 | 35.3% | 35.3% | 12.9% | 8.6% | 3.7% | 2.9% | 0.63% | 0.71% |
| Mar 2026 | 34.7% | 34.7% | 12.7% | 10.4% | 3.5% | 2.8% | 0.57% | 0.74% |
| Apr 2026 | 38% | 31.1% | 13.9% | 9.3% | 3.3% | 3% | 0.82% | 0.63% |
| May 2026 | 35.4% | 35.4% | 13% | 8.7% | 3% | 3.2% | 0.76% | 0.59% |
| Jun 2026 | 33.6% | 33.6% | 15% | 10.1% | 3.5% | 2.9% | 0.56% | 0.72% |
| Jul 2026 | 39.1% | 32% | 11.7% | 9.6% | 3.3% | 3.1% | 0.65% | 0.57% |
| Aug 2026 | 39% | 31.9% | 11.7% | 9.5% | 3.4% | 3.1% | 0.84% | 0.57% |
| Sep 2026 | 41.7% | 27.9% | 12.5% | 10.2% | 3.5% | 2.8% | 0.69% | 0.69% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.7% | 60.5K | 0% | +2.7 points | |
| 2, held 2nd | 27.9% | 40.5K | -18.2% | -4 points | |
| 3, held 3rd | 12.5% | 18.1K | 0% | +0.8 points | |
| 4, held 4th | 10.2% | 14.8K | 0% | +0.7 points | |
| 5, held 5th | 3.5% | 5.1K | -3% | +0.1 points | |
| 6, held 6th | 2.8% | 4K | -16.7% | -0.3 points | |
| 7, held 7th | 0.69% | 1K | -23.1% | -0.1 points | |
| 8, held 8th | 0.69% | 1K | +13.6% | +0.1 points |
41.7%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +2.7 points.
27.9%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -4 points.
12.5%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
10.2%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.Sheridan
3.5%
Held 5th. 5.1K estimated branded searches, -3% vs prior month. Share +0.1 points.
6.
Adairs2.8%
Held 6th. 4K estimated branded searches, -16.7% vs prior month. Share -0.3 points.
7.
Bambury0.69%
Held 7th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.
8.
KAS0.69%
Held 8th. 1K estimated branded searches, +13.6% vs prior month. Share +0.1 points.
Which brand is most popular in search among bedding brands in Australia?
8 brands
In September 2026, Canningvale was the most searched among bedding brands in Australia, with an estimated 60.5K branded searches, 41.7% of all searches for the eight we track. Sheet Society is in 2nd place, 13.8 percentage points behind at 27.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Canningvale | 33.1% → 41.7% | 41.7%Sep 2026 | 23.8%Nov 2025 | 2nd → 1st |
| Sheet Society | 40.5% → 27.9% | 43.2%Nov 2025 | 27.9%Sep 2026 | 1st → 2nd |
| Linen House | 9.9% → 12.5% | 15.5%Dec 2025 | 9.9%Oct 2025 | 4th → 3rd |
| Bed Threads | 9.9% → 10.2% | 13%Nov 2025 | 8.6%Feb 2026 | 3rd → 4th |
| Sheridan | 2.9% → 3.5% | 4.5%Jan 2026 | 2.9%Oct 2025 | 5th |
| Adairs | 2.5% → 2.8% | 3.3%Jan 2026 | 2.4%Nov 2025 | 6th |
| Bambury | 0.55% → 0.69% | 0.84%Aug 2026 | 0.51%Nov 2025 | 8th → 7th |
| KAS | 0.71% → 0.69% | 0.75%Dec 2025 | 0.51%Nov 2025 | 7th → 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Canningvale’s share of searches among bedding brands in Australia increased from 33.1% to 41.7%.
- Across the 12 months ending September 2026, Sheet Society’s share of searches among bedding brands in Australia decreased from 40.5% to 27.9%.
- Across the 12 months ending September 2026, Linen House’s share of searches among bedding brands in Australia increased from 9.9% to 12.5%.
- Across the 12 months ending September 2026, Sheridan’s share of searches among bedding brands in Australia increased from 2.9% to 3.5%.
- Across the 12 months ending September 2026, Canningvale’s share of searches among bedding brands in Australia peaked at 41.7% in September 2026 and was lowest at 23.8% in November 2025.
- Across the 12 months ending September 2026, Sheet Society’s share of searches among bedding brands in Australia peaked at 43.2% in November 2025 and was lowest at 27.9% in September 2026.
- Across the 12 months ending September 2026, Linen House’s share of searches among bedding brands in Australia peaked at 15.5% in December 2025 and was lowest at 9.9% in October 2025.
- Across the 12 months ending September 2026, Bed Threads’ share of searches among bedding brands in Australia peaked at 13% in November 2025 and was lowest at 8.6% in February 2026.
- Across the 12 months ending September 2026, Sheridan’s share of searches among bedding brands in Australia peaked at 4.5% in January 2026 and was lowest at 2.9% in October 2025.
- Across the 12 months ending September 2026, Canningvale rose from 2nd to 1st among bedding brands in Australia.
- Across the 12 months ending September 2026, Sheet Society fell from 1st to 2nd among bedding brands in Australia.
- Across the 12 months ending September 2026, Linen House rose from 4th to 3rd among bedding brands in Australia.
- Across the 12 months ending September 2026, Bed Threads fell from 3rd to 4th among bedding brands in Australia.
- Across the 12 months ending September 2026, Bambury rose from 8th to 7th among bedding brands in Australia.
- Across the 12 months ending September 2026, KAS fell from 7th to 8th among bedding brands in Australia.
- Across the 12 months ending September 2026, Adairs held steady: its share of searches among bedding brands in Australia moved less than 0.5 percentage points.
How did search popularity change for Australia bedding brands in September 2026?
6 changes
In September 2026, Canningvale gained share of searches among bedding brands in Australia, from 39% to 41.7%.
In September 2026, Linen House gained share of searches among bedding brands in Australia, from 11.7% to 12.5%.
In September 2026, Bed Threads gained share of searches among bedding brands in Australia, from 9.5% to 10.2%.
In September 2026, Sheet Society lost share of searches among bedding brands in Australia, from 31.9% to 27.9%.
Estimated monthly branded searches for KAS in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
Estimated monthly branded searches for Adairs in Australia fell 11.1% over 12 measured months, from 4.5K to 4K in September 2026.
Compare popularity between leading brands
- Canningvale vs Sheet Society: compare popularity
- Canningvale vs Linen House: compare popularity
- Canningvale vs Bed Threads: compare popularity
- Canningvale vs Sheridan: compare popularity
- Sheet Society vs Linen House: compare popularity
- Sheet Society vs Bed Threads: compare popularity
- Sheet Society vs Sheridan: compare popularity
- Linen House vs Bed Threads: compare popularity
- Linen House vs Sheridan: compare popularity
- Bed Threads vs Sheridan: compare popularity
- Compare any of these brands
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