Brandwave

How popular isBed Threads?

In September 2026, people searched for Bed Threads by name about 14,800 times in Australia, an 18.2% decrease from the previous year. These searches made up 10.2% of all Australia bedding brand searches, placing Bed Threads fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about bedding brands, Bed Threads appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Bed Threads is the fourth most searched of 8 competitors and the most recommended in AI answers.

  1. CanningvaleShare of searches 41.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Sheet SocietyShare of searches 27.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Linen HouseShare of searches 12.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Bed ThreadsShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. SheridanShare of searches 3.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+3 more

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Top bedding brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bed Threads was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bed Threads is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bed Threads1st
  2. Sheridan2nd
  3. Sheet Society3rd
  4. Linen House4th
  5. Adairs5th
  6. Canningvale6th
  7. Bambury–
  8. KAS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sheet Society4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bed Threads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sheridan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adairs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Linen House2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canningvale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bambury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bedding brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which bedding brands compete with Bed Threads?

Bed Threads against bedding brands in Australia, by month

Share of searches by month for Canningvale, Sheet Society, Linen House, Bed Threads, Sheridan, Adairs. The figures are in the table below the chart.

View monthly share of searches table
MonthCanningvaleSheet SocietyLinen HouseBed ThreadsSheridanAdairsBamburyKAS
Oct 202533.1%40.5%9.9%9.9%2.9%2.5%0.55%0.71%
Nov 202523.8%43.2%13%13%3.6%2.4%0.51%0.51%
Dec 202528.4%34.7%15.5%12.7%4.4%2.8%0.75%0.75%
Jan 202636.6%29.9%13.4%11%4.5%3.3%0.61%0.61%
Feb 202635.3%35.3%12.9%8.6%3.7%2.9%0.63%0.71%
Mar 202634.7%34.7%12.7%10.4%3.5%2.8%0.57%0.74%
Apr 202638%31.1%13.9%9.3%3.3%3%0.82%0.63%
May 202635.4%35.4%13%8.7%3%3.2%0.76%0.59%
Jun 202633.6%33.6%15%10.1%3.5%2.9%0.56%0.72%
Jul 202639.1%32%11.7%9.6%3.3%3.1%0.65%0.57%
Aug 202639%31.9%11.7%9.5%3.4%3.1%0.84%0.57%
Sep 202641.7%27.9%12.5%10.2%3.5%2.8%0.69%0.69%

  1. 1.Canningvale

    41.7%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Sheet Society

    27.9%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -4 points.

  3. 3.Linen House

    12.5%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Bed Threads

    10.2%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Sheridan

    3.5%

    Held 5th. 5.1K estimated branded searches, -3% vs prior month. Share +0.1 points.

  6. 6.Adairs

    2.8%

    Held 6th. 4K estimated branded searches, -16.7% vs prior month. Share -0.3 points.

  7. 7.Bambury

    0.69%

    Held 7th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

  8. 8.KAS

    0.69%

    Held 8th. 1K estimated branded searches, +13.6% vs prior month. Share +0.1 points.

Compare popularity between Bed Threads and its closest rivals

Every comparison with Bed Threads

7 comparisons

How has branded search demand for Bed Threads changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bed Threads in Australia fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Bed Threads’ share of searches among bedding brands in Australia peaked at 13% in November 2025 and was lowest at 8.6% in February 2026.
  • Across the 12 months ending September 2026, Bed Threads fell from 3rd to 4th among bedding brands in Australia.

How did search popularity change for Australia bedding brands in September 2026?

6 changes

  1. In September 2026, Canningvale gained share of searches among bedding brands in Australia, from 39% to 41.7%.

  2. In September 2026, Linen House gained share of searches among bedding brands in Australia, from 11.7% to 12.5%.

  3. In September 2026, Bed Threads gained share of searches among bedding brands in Australia, from 9.5% to 10.2%.

  4. In September 2026, Sheet Society lost share of searches among bedding brands in Australia, from 31.9% to 27.9%.

  5. Estimated monthly branded searches for KAS in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  6. Estimated monthly branded searches for Adairs in Australia fell 11.1% over 12 measured months, from 4.5K to 4K in September 2026.

How are Bed Threads’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bed Threads’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bed threads

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How the Brand Demand Index is measured

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