Bambury vs Bed Threads:Which is more popular?
In September 2026, Bed Threads had more branded searches than Bambury among bedding brands in Australia. Bed Threads had about 14,800 branded searches, while Bambury had 1,000. Bed Threads made up 10.2% of all bedding brand searches we track, and Bambury accounted for 0.69%. When we asked ChatGPT and Google AI Overviews about bedding brands, Bed Threads appeared in four of the five answers and Bambury in none.
Who do people search for more?
Bed Threads, about 15 searches for every 1 for Bambury
Who does AI mention more?
Bed Threads, mentioned in 4 of 5 answers, Bambury in 0
Who does AI recommend more?
Bed Threads, the only one of the two named
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Top bedding brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bed Threads was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bambury did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bed Threads1st
- Sheridan2nd
Sheet Society3rd
Linen House4th
Adairs5th
Canningvale6th
Bambury–
KAS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sheet Society4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bed Threads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sheridan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adairs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Linen House2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Canningvale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bambury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bedding brands
5 answers
Asked ChatGPT
“What are the best sheets to buy in Australia?”
Asked ChatGPT
“Which bed linen brand is best quality in Australia?”
Asked ChatGPT
“What's the best Australian bedding brand?”
Searched Google, AI Overview
“bed sheets”
Searched Google, AI Overview
“best sheets”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Bambury or Bed Threads more popular in search?
This chart shows how often people search Google for Bambury and Bed Threads by name. Each line represents a brand's share of searches for all eight bedding brands we track, month by month, from searches in Australia.
Share of searches by month for Bed Threads, Bambury. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canningvale | Sheet Society | Linen House | Bed Threads | Sheridan | Adairs | Bambury | KAS |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 40.5% | 9.9% | 9.9% | 2.9% | 2.5% | 0.55% | 0.71% |
| Nov 2025 | 23.8% | 43.2% | 13% | 13% | 3.6% | 2.4% | 0.51% | 0.51% |
| Dec 2025 | 28.4% | 34.7% | 15.5% | 12.7% | 4.4% | 2.8% | 0.75% | 0.75% |
| Jan 2026 | 36.6% | 29.9% | 13.4% | 11% | 4.5% | 3.3% | 0.61% | 0.61% |
| Feb 2026 | 35.3% | 35.3% | 12.9% | 8.6% | 3.7% | 2.9% | 0.63% | 0.71% |
| Mar 2026 | 34.7% | 34.7% | 12.7% | 10.4% | 3.5% | 2.8% | 0.57% | 0.74% |
| Apr 2026 | 38% | 31.1% | 13.9% | 9.3% | 3.3% | 3% | 0.82% | 0.63% |
| May 2026 | 35.4% | 35.4% | 13% | 8.7% | 3% | 3.2% | 0.76% | 0.59% |
| Jun 2026 | 33.6% | 33.6% | 15% | 10.1% | 3.5% | 2.9% | 0.56% | 0.72% |
| Jul 2026 | 39.1% | 32% | 11.7% | 9.6% | 3.3% | 3.1% | 0.65% | 0.57% |
| Aug 2026 | 39% | 31.9% | 11.7% | 9.5% | 3.4% | 3.1% | 0.84% | 0.57% |
| Sep 2026 | 41.7% | 27.9% | 12.5% | 10.2% | 3.5% | 2.8% | 0.69% | 0.69% |
How has the Bambury and Bed Threads comparison changed over the last 12 months?
3 findings
- Bed Threads was ahead of Bambury in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bambury’s share of searches among bedding brands in Australia moved from 0.55% to 0.69%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, Bed Threads’ share of searches among bedding brands in Australia moved from 9.9% to 10.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for Australia bedding brands in September 2026?
1 change
In September 2026, Bed Threads gained share of searches among bedding brands in Australia, from 9.5% to 10.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bambury’s and Bed Threads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bambury
1 branded search term
- bambury
Bed Threads
1 branded search term
- bed threads
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