Adairs vs Linen House:Which is more popular?
In September 2026, Linen House had more branded searches than Adairs among bedding brands in Australia. Linen House had about 18,100 branded searches, while Adairs had 4,000. Linen House made up 12.5% of all bedding brand searches we track, and Adairs accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about bedding brands, Adairs appeared in three of the five answers and Linen House in two. Adairs and Linen House were each mentioned first in two of the four answers.
Who do people search for more?
Linen House, about 5 searches for every 1 for Adairs
Who does AI mention more?
Adairs, mentioned in 3 of 5 answers, Linen House in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top bedding brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adairs was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Linen House was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Adairs and Linen House were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bed Threads1st- Sheridan2nd
Sheet Society3rd- Linen House4th
- Adairs5th
Canningvale6th
Bambury–
KAS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sheet Society4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bed Threads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sheridan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adairs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Linen House2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Canningvale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bambury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bedding brands
5 answers
Asked ChatGPT
“What are the best sheets to buy in Australia?”
Asked ChatGPT
“Which bed linen brand is best quality in Australia?”
Asked ChatGPT
“What's the best Australian bedding brand?”
Searched Google, AI Overview
“bed sheets”
Searched Google, AI Overview
“best sheets”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Adairs or Linen House more popular in search?
This chart shows how often people search Google for Adairs and Linen House by name. Each line represents a brand's share of searches for all eight bedding brands we track, month by month, from searches in Australia.
Share of searches by month for Linen House, Adairs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canningvale | Sheet Society | Linen House | Bed Threads | Sheridan | Adairs | Bambury | KAS |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 40.5% | 9.9% | 9.9% | 2.9% | 2.5% | 0.55% | 0.71% |
| Nov 2025 | 23.8% | 43.2% | 13% | 13% | 3.6% | 2.4% | 0.51% | 0.51% |
| Dec 2025 | 28.4% | 34.7% | 15.5% | 12.7% | 4.4% | 2.8% | 0.75% | 0.75% |
| Jan 2026 | 36.6% | 29.9% | 13.4% | 11% | 4.5% | 3.3% | 0.61% | 0.61% |
| Feb 2026 | 35.3% | 35.3% | 12.9% | 8.6% | 3.7% | 2.9% | 0.63% | 0.71% |
| Mar 2026 | 34.7% | 34.7% | 12.7% | 10.4% | 3.5% | 2.8% | 0.57% | 0.74% |
| Apr 2026 | 38% | 31.1% | 13.9% | 9.3% | 3.3% | 3% | 0.82% | 0.63% |
| May 2026 | 35.4% | 35.4% | 13% | 8.7% | 3% | 3.2% | 0.76% | 0.59% |
| Jun 2026 | 33.6% | 33.6% | 15% | 10.1% | 3.5% | 2.9% | 0.56% | 0.72% |
| Jul 2026 | 39.1% | 32% | 11.7% | 9.6% | 3.3% | 3.1% | 0.65% | 0.57% |
| Aug 2026 | 39% | 31.9% | 11.7% | 9.5% | 3.4% | 3.1% | 0.84% | 0.57% |
| Sep 2026 | 41.7% | 27.9% | 12.5% | 10.2% | 3.5% | 2.8% | 0.69% | 0.69% |
How has the Adairs and Linen House comparison changed over the last 12 months?
3 findings
- Linen House was ahead of Adairs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adairs’ share of searches among bedding brands in Australia moved from 2.5% to 2.8%, and its estimated monthly branded searches moved from 4.5K to 4K.
- Across the 12 months ending September 2026, Linen House’s share of searches among bedding brands in Australia moved from 9.9% to 12.5%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for Australia bedding brands in September 2026?
2 changes
In September 2026, Linen House gained share of searches among bedding brands in Australia, from 11.7% to 12.5%.
Estimated monthly branded searches for Adairs in Australia fell 11.1% over 12 measured months, from 4.5K to 4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adairs’ and Linen House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adairs
2 branded search terms
- adairs bedding
- adairs sheets
Linen House
1 branded search term
- linen house
Other head-to-heads among bedding brands
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