Adairs vs Canningvale:Which is more popular?
In September 2026, Canningvale had more branded searches than Adairs among bedding brands in Australia. Canningvale had about 60,500 branded searches, while Adairs had 4,000. Canningvale made up 41.7% of all bedding brand searches we track, and Adairs accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about bedding brands, Adairs appeared in three of the five answers and Canningvale in one. Adairs was mentioned before Canningvale in every answer that named either.
Who do people search for more?
Canningvale, about 15 searches for every 1 for Adairs
Who does AI mention more?
Adairs, mentioned in 3 of 5 answers, Canningvale in 1
Who does AI recommend more?
Adairs, named ahead of Canningvale in 2 of 2 answers
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Top bedding brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adairs was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Canningvale was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adairs was listed before Canningvale in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bed Threads1st- Sheridan2nd
Sheet Society3rd
Linen House4th- Adairs5th
- Canningvale6th
Bambury–
KAS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sheet Society4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bed Threads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sheridan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adairs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Linen House2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Canningvale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bambury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bedding brands
5 answers
Asked ChatGPT
“What are the best sheets to buy in Australia?”
Asked ChatGPT
“Which bed linen brand is best quality in Australia?”
Asked ChatGPT
“What's the best Australian bedding brand?”
Searched Google, AI Overview
“bed sheets”
Searched Google, AI Overview
“best sheets”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Adairs or Canningvale more popular in search?
This chart shows how often people search Google for Adairs and Canningvale by name. Each line represents a brand's share of searches for all eight bedding brands we track, month by month, from searches in Australia.
Share of searches by month for Canningvale, Adairs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canningvale | Sheet Society | Linen House | Bed Threads | Sheridan | Adairs | Bambury | KAS |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 40.5% | 9.9% | 9.9% | 2.9% | 2.5% | 0.55% | 0.71% |
| Nov 2025 | 23.8% | 43.2% | 13% | 13% | 3.6% | 2.4% | 0.51% | 0.51% |
| Dec 2025 | 28.4% | 34.7% | 15.5% | 12.7% | 4.4% | 2.8% | 0.75% | 0.75% |
| Jan 2026 | 36.6% | 29.9% | 13.4% | 11% | 4.5% | 3.3% | 0.61% | 0.61% |
| Feb 2026 | 35.3% | 35.3% | 12.9% | 8.6% | 3.7% | 2.9% | 0.63% | 0.71% |
| Mar 2026 | 34.7% | 34.7% | 12.7% | 10.4% | 3.5% | 2.8% | 0.57% | 0.74% |
| Apr 2026 | 38% | 31.1% | 13.9% | 9.3% | 3.3% | 3% | 0.82% | 0.63% |
| May 2026 | 35.4% | 35.4% | 13% | 8.7% | 3% | 3.2% | 0.76% | 0.59% |
| Jun 2026 | 33.6% | 33.6% | 15% | 10.1% | 3.5% | 2.9% | 0.56% | 0.72% |
| Jul 2026 | 39.1% | 32% | 11.7% | 9.6% | 3.3% | 3.1% | 0.65% | 0.57% |
| Aug 2026 | 39% | 31.9% | 11.7% | 9.5% | 3.4% | 3.1% | 0.84% | 0.57% |
| Sep 2026 | 41.7% | 27.9% | 12.5% | 10.2% | 3.5% | 2.8% | 0.69% | 0.69% |
How has the Adairs and Canningvale comparison changed over the last 12 months?
3 findings
- Canningvale was ahead of Adairs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adairs’ share of searches among bedding brands in Australia moved from 2.5% to 2.8%, and its estimated monthly branded searches moved from 4.5K to 4K.
- Across the 12 months ending September 2026, Canningvale’s share of searches among bedding brands in Australia moved from 33.1% to 41.7%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for Australia bedding brands in September 2026?
2 changes
In September 2026, Canningvale gained share of searches among bedding brands in Australia, from 39% to 41.7%.
Estimated monthly branded searches for Adairs in Australia fell 11.1% over 12 measured months, from 4.5K to 4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adairs’ and Canningvale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adairs
2 branded search terms
- adairs bedding
- adairs sheets
Canningvale
1 branded search term
- canningvale
Other head-to-heads among bedding brands
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