Adairs vs KAS:Which is more popular?
In September 2026, Adairs had more branded searches than KAS among bedding brands in Australia. Adairs had about 4,000 branded searches, while KAS had 1,000. Adairs made up 2.8% of all bedding brand searches we track, and KAS accounted for 0.69%. When we asked ChatGPT and Google AI Overviews about bedding brands, Adairs appeared in three of the five answers and KAS in none.
Who do people search for more?
Adairs, about 4 searches for every 1 for KAS
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Top bedding brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adairs was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KAS did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bed Threads1st- Sheridan2nd
Sheet Society3rd
Linen House4th- Adairs5th
Canningvale6th
Bambury–
KAS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sheet Society4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bed Threads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sheridan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adairs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Linen House2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Canningvale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bambury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bedding brands
5 answers
Asked ChatGPT
“What are the best sheets to buy in Australia?”
Asked ChatGPT
“Which bed linen brand is best quality in Australia?”
Asked ChatGPT
“What's the best Australian bedding brand?”
Searched Google, AI Overview
“bed sheets”
Searched Google, AI Overview
“best sheets”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Adairs or KAS more popular in search?
This chart shows how often people search Google for Adairs and KAS by name. Each line represents a brand's share of searches for all eight bedding brands we track, month by month, from searches in Australia.
Share of searches by month for Adairs, KAS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canningvale | Sheet Society | Linen House | Bed Threads | Sheridan | Adairs | Bambury | KAS |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 40.5% | 9.9% | 9.9% | 2.9% | 2.5% | 0.55% | 0.71% |
| Nov 2025 | 23.8% | 43.2% | 13% | 13% | 3.6% | 2.4% | 0.51% | 0.51% |
| Dec 2025 | 28.4% | 34.7% | 15.5% | 12.7% | 4.4% | 2.8% | 0.75% | 0.75% |
| Jan 2026 | 36.6% | 29.9% | 13.4% | 11% | 4.5% | 3.3% | 0.61% | 0.61% |
| Feb 2026 | 35.3% | 35.3% | 12.9% | 8.6% | 3.7% | 2.9% | 0.63% | 0.71% |
| Mar 2026 | 34.7% | 34.7% | 12.7% | 10.4% | 3.5% | 2.8% | 0.57% | 0.74% |
| Apr 2026 | 38% | 31.1% | 13.9% | 9.3% | 3.3% | 3% | 0.82% | 0.63% |
| May 2026 | 35.4% | 35.4% | 13% | 8.7% | 3% | 3.2% | 0.76% | 0.59% |
| Jun 2026 | 33.6% | 33.6% | 15% | 10.1% | 3.5% | 2.9% | 0.56% | 0.72% |
| Jul 2026 | 39.1% | 32% | 11.7% | 9.6% | 3.3% | 3.1% | 0.65% | 0.57% |
| Aug 2026 | 39% | 31.9% | 11.7% | 9.5% | 3.4% | 3.1% | 0.84% | 0.57% |
| Sep 2026 | 41.7% | 27.9% | 12.5% | 10.2% | 3.5% | 2.8% | 0.69% | 0.69% |
How has the Adairs and KAS comparison changed over the last 12 months?
3 findings
- Adairs was ahead of KAS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adairs’ share of searches among bedding brands in Australia moved from 2.5% to 2.8%, and its estimated monthly branded searches moved from 4.5K to 4K.
- Across the 12 months ending September 2026, KAS’s share of searches among bedding brands in Australia moved from 0.71% to 0.69%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for Australia bedding brands in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adairs’ and KAS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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