LawDepot vs LegalShield:Which is more popular?
In September 2026, LegalShield had more branded searches than LawDepot among online legal services in the United States. LegalShield had about 74,000 branded searches, while LawDepot had 12,100. LegalShield made up 28.6% of all online legal service searches we track, and LawDepot accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about online legal services, LegalShield appeared in three of the five answers and LawDepot in one. LegalShield was mentioned before LawDepot in three out of four answers that named either.
Who do people search for more?
LegalShield, about 6 searches for every 1 for LawDepot
Who does AI mention more?
LegalShield, mentioned in 3 of 5 answers, LawDepot in 1
Who does AI recommend more?
LegalShield, named ahead of LawDepot in 3 of 4 answers
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Top online legal services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LegalShield was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LawDepot was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. LegalShield was listed before LawDepot in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rocket Lawyer1st
LegalZoom2nd- LegalShield3rd
Nolo4th
LawDepot5th
Bizee6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LegalZoom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rocket Lawyer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LegalShield3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nolo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bizee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LawDepot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online legal services
5 answers
Asked ChatGPT
“Which online legal service should I use in the US?”
Asked ChatGPT
“What are the best online legal services in the US?”
Asked ChatGPT
“What's the best online legal service in the US for legal documents?”
Searched Google, AI Overview
“online legal services”
Searched Google, AI Overview
“online will service”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is LawDepot or LegalShield more popular in search?
This chart shows how often people search Google for LawDepot and LegalShield by name. Each line represents a brand's share of searches for all six online legal services we track, month by month, from searches in United States.
Share of searches by month for LegalShield, LawDepot. The figures are in the table below the chart.
View monthly share of searches table
| Month | LegalShield | LegalZoom | Nolo | Rocket Lawyer | Bizee | LawDepot |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 25% | 4.1% | 20.5% | 13.7% | 6.1% |
| Nov 2025 | 30.6% | 25% | 4.1% | 20.5% | 13.7% | 6.1% |
| Dec 2025 | 26.5% | 26.5% | 4.3% | 21.7% | 14.5% | 6.5% |
| Jan 2026 | 32.4% | 26.5% | 3.5% | 17.7% | 14.5% | 5.3% |
| Feb 2026 | 28.4% | 28.4% | 3.1% | 19% | 15.5% | 5.7% |
| Mar 2026 | 23.9% | 29.2% | 3.2% | 19.5% | 19.5% | 4.8% |
| Apr 2026 | 27.4% | 27.4% | 3% | 18.3% | 18.3% | 5.5% |
| May 2026 | 30.2% | 24.7% | 3.3% | 20.2% | 16.6% | 4.9% |
| Jun 2026 | 32.4% | 26.5% | 3.5% | 17.7% | 14.5% | 5.3% |
| Jul 2026 | 32.4% | 26.5% | 3.5% | 17.7% | 14.5% | 5.3% |
| Aug 2026 | 31.4% | 25.7% | 3.4% | 17.2% | 17.2% | 5.1% |
| Sep 2026 | 28.6% | 19.1% | 19.1% | 15.7% | 12.8% | 4.7% |
How has the LawDepot and LegalShield comparison changed over the last 12 months?
3 findings
- LegalShield was ahead of LawDepot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LawDepot’s share of searches among online legal services in the United States moved from 6.1% to 4.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, LegalShield’s share of searches among online legal services in the United States moved from 30.6% to 28.6%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for United States online legal services in September 2026?
3 changes
In September 2026, Nolo overtook Bizee and 2 others to rank 3rd among online legal services in the United States, with 19.1% of the searches.
In September 2026, LegalShield lost share of searches among online legal services in the United States, from 31.4% to 28.6%.
Estimated monthly branded searches for LawDepot in the United States fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using LawDepot’s and LegalShield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LawDepot
1 branded search term
- lawdepot
LegalShield
2 branded search terms
- legal shield
- legalshield
Other head-to-heads among online legal services
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