LegalZoom vs Rocket Lawyer:Which is searched more in United States?
In September 2026, LegalZoom had more branded searches than Rocket Lawyer among online legal services in United States. LegalZoom was estimated to have 49.5K branded searches compared to Rocket Lawyer’s 40.5K, and held a 48.5% Share of Search versus Rocket Lawyer’s 39.7%.
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Which is more popular in search, LegalZoom or Rocket Lawyer?
Compare the services offering legal documents and advice online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LegalZoom, Rocket Lawyer. The figures are in the table below the chart.
View monthly share of search table
| Month | LegalZoom | Rocket Lawyer | LawDepot |
|---|---|---|---|
| Oct 2025 | 48.5% | 39.7% | 11.9% |
| Nov 2025 | 48.5% | 39.7% | 11.9% |
| Dec 2025 | 48.5% | 39.7% | 11.9% |
| Jan 2026 | 53.5% | 35.8% | 10.7% |
| Feb 2026 | 53.5% | 35.8% | 10.7% |
| Mar 2026 | 54.6% | 36.5% | 8.9% |
| Apr 2026 | 53.5% | 35.8% | 10.7% |
| May 2026 | 49.5% | 40.5% | 9.9% |
| Jun 2026 | 53.5% | 35.8% | 10.7% |
| Jul 2026 | 53.5% | 35.8% | 10.7% |
| Aug 2026 | 53.5% | 35.8% | 10.7% |
| Sep 2026 | 48.5% | 39.7% | 11.9% |
How has the LegalZoom and Rocket Lawyer comparison changed over the last 12 months?
3 findings
- LegalZoom was ahead of Rocket Lawyer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LegalZoom’s estimated Share of Search among online legal services in United States held steady at 48.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Rocket Lawyer’s estimated Share of Search among online legal services in United States held steady at 39.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for United States online legal services in September 2026?
2 changes
In September 2026, Rocket Lawyer gained estimated Share of Search among online legal services in United States, from 35.8% to 39.7%.
In September 2026, LegalZoom lost estimated Share of Search among online legal services in United States, from 53.5% to 48.5%.
Other head-to-heads among online legal services
How each brand is measured
Brandwave collects information about searches that people make online using LegalZoom’s and Rocket Lawyer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LegalZoom
1 branded search term
- legalzoom
Rocket Lawyer
1 branded search term
- rocket lawyer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.