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Online legal services in United States:Which are searched most?

In September 2026, LegalZoom was the most searched among online legal services in United States, with an estimated 49.5K branded searches and 48.5% estimated Share of Search within this set.

Share of Search, September 2026
  1. LegalZoom48.5%
  2. Rocket Lawyer39.7%
  3. LawDepot11.9%

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Share of SearchLeaderboard

Compare the services offering legal documents and advice online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among online legal services in United States, by month

Share of Search by month for LegalZoom, Rocket Lawyer, LawDepot. The figures are in the table below the chart.

View monthly share of search table
MonthLegalZoomRocket LawyerLawDepot
Oct 202548.5%39.7%11.9%
Nov 202548.5%39.7%11.9%
Dec 202548.5%39.7%11.9%
Jan 202653.5%35.8%10.7%
Feb 202653.5%35.8%10.7%
Mar 202654.6%36.5%8.9%
Apr 202653.5%35.8%10.7%
May 202649.5%40.5%9.9%
Jun 202653.5%35.8%10.7%
Jul 202653.5%35.8%10.7%
Aug 202653.5%35.8%10.7%
Sep 202648.5%39.7%11.9%

This month’s ranking, September 2026

  1. 1.LegalZoom

    48.5%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -5 points.

  2. 2.Rocket Lawyer

    39.7%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +3.9 points.

  3. 3.LawDepot

    11.9%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +1.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among online legal services in United States?

In September 2026, LegalZoom was the most searched among online legal services in United States, with an estimated 49.5K branded searches and 48.5% estimated Share of Search within this set. Rocket Lawyer is in 2nd place, 8.8 percentage points behind at 39.7% Share of Search.

United States online legal services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
LegalZoom48.5%54.6%Mar 202648.5%Oct 20251st
Rocket Lawyer39.7%40.5%May 202635.8%Jan 20262nd
LawDepot11.9%11.9%Oct 20258.9%Mar 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, LegalZoom’s estimated Share of Search among online legal services in United States peaked at 54.6% in March 2026 and was lowest at 48.5% in October 2025.
  • Across the 12 months ending September 2026, Rocket Lawyer’s estimated Share of Search among online legal services in United States peaked at 40.5% in May 2026 and was lowest at 35.8% in January 2026.
  • Across the 12 months ending September 2026, LawDepot’s estimated Share of Search among online legal services in United States peaked at 11.9% in October 2025 and was lowest at 8.9% in March 2026.
  • Across the 12 months ending September 2026, LegalZoom, Rocket Lawyer and LawDepot held steady: their estimated Share of Search among online legal services in United States each moved less than 0.5 percentage points.

How did search popularity change for United States online legal services in September 2026?

  1. In September 2026, Rocket Lawyer gained estimated Share of Search among online legal services in United States, from 35.8% to 39.7%.

  2. In September 2026, LawDepot gained estimated Share of Search among online legal services in United States, from 10.7% to 11.9%.

  3. In September 2026, LegalZoom lost estimated Share of Search among online legal services in United States, from 53.5% to 48.5%.

How the Brand Demand Index is measured

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