How popular isLegalZoom in search?
In September 2026, there were an estimated 49.5K branded searches for LegalZoom in United States which is down 18.2% over the last 12 months. LegalZoom holds 48.5% estimated Share of Search among United States online legal services and is ranked 1st of 3 competitors for search popularity.
LegalZoom48.5%
Rocket Lawyer39.7%
LawDepot11.9%
Follow LegalZoom and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which online legal services compete with LegalZoom?
Share of Search by month for LegalZoom, Rocket Lawyer, LawDepot. The figures are in the table below the chart.
View monthly share of search table
| Month | LegalZoom | Rocket Lawyer | LawDepot |
|---|---|---|---|
| Oct 2025 | 48.5% | 39.7% | 11.9% |
| Nov 2025 | 48.5% | 39.7% | 11.9% |
| Dec 2025 | 48.5% | 39.7% | 11.9% |
| Jan 2026 | 53.5% | 35.8% | 10.7% |
| Feb 2026 | 53.5% | 35.8% | 10.7% |
| Mar 2026 | 54.6% | 36.5% | 8.9% |
| Apr 2026 | 53.5% | 35.8% | 10.7% |
| May 2026 | 49.5% | 40.5% | 9.9% |
| Jun 2026 | 53.5% | 35.8% | 10.7% |
| Jul 2026 | 53.5% | 35.8% | 10.7% |
| Aug 2026 | 53.5% | 35.8% | 10.7% |
| Sep 2026 | 48.5% | 39.7% | 11.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.5% | 49.5K | -18.2% | -5 points | |
| 2, held 2nd | 39.7% | 40.5K | 0% | +3.9 points | |
| 3, held 3rd | 11.9% | 12.1K | 0% | +1.2 points |
48.5%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -5 points.
39.7%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +3.9 points.
3.
LawDepot11.9%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +1.2 points.
Compare search popularity between LegalZoom and its closest rivals
Every comparison with LegalZoom
4 comparisons
How has branded search demand for LegalZoom changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LegalZoom in United States fell from 60.5K to 49.5K.
- Across the 12 months ending September 2026, LegalZoom’s estimated Share of Search among online legal services in United States peaked at 54.6% in March 2026 and was lowest at 48.5% in October 2025.
How did search popularity change for United States online legal services in September 2026?
3 changes
In September 2026, Rocket Lawyer gained estimated Share of Search among online legal services in United States, from 35.8% to 39.7%.
In September 2026, LawDepot gained estimated Share of Search among online legal services in United States, from 10.7% to 11.9%.
In September 2026, LegalZoom lost estimated Share of Search among online legal services in United States, from 53.5% to 48.5%.
Where does LegalZoom compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Online will services | 1st of 4 | 35.5% | Show ranking |
| Online legal services | 1st of 3 | 48.5% | Shown above |
How is LegalZoom measured?
Brandwave collects information about searches that people make online using LegalZoom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- legalzoom
Do you work for LegalZoom? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is LegalZoom your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.