How popular isRocket Lawyer in search?
In September 2026, there were an estimated 40.5K branded searches for Rocket Lawyer in United States which is down 18.2% over the last 12 months. Rocket Lawyer holds 39.7% estimated Share of Search among United States online legal services and is ranked 2nd of 3 competitors for search popularity.
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Which online legal services compete with Rocket Lawyer?
Share of Search by month for LegalZoom, Rocket Lawyer, LawDepot. The figures are in the table below the chart.
View monthly share of search table
| Month | LegalZoom | Rocket Lawyer | LawDepot |
|---|---|---|---|
| Oct 2025 | 48.5% | 39.7% | 11.9% |
| Nov 2025 | 48.5% | 39.7% | 11.9% |
| Dec 2025 | 48.5% | 39.7% | 11.9% |
| Jan 2026 | 53.5% | 35.8% | 10.7% |
| Feb 2026 | 53.5% | 35.8% | 10.7% |
| Mar 2026 | 54.6% | 36.5% | 8.9% |
| Apr 2026 | 53.5% | 35.8% | 10.7% |
| May 2026 | 49.5% | 40.5% | 9.9% |
| Jun 2026 | 53.5% | 35.8% | 10.7% |
| Jul 2026 | 53.5% | 35.8% | 10.7% |
| Aug 2026 | 53.5% | 35.8% | 10.7% |
| Sep 2026 | 48.5% | 39.7% | 11.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.5% | 49.5K | -18.2% | -5 points | |
| 2, held 2nd | 39.7% | 40.5K | 0% | +3.9 points | |
| 3, held 3rd | 11.9% | 12.1K | 0% | +1.2 points |
48.5%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -5 points.
39.7%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +3.9 points.
3.
LawDepot11.9%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +1.2 points.
Compare search popularity between Rocket Lawyer and its closest rivals
Every comparison with Rocket Lawyer
4 comparisons
How has branded search demand for Rocket Lawyer changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rocket Lawyer in United States fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Rocket Lawyer’s estimated Share of Search among online legal services in United States peaked at 40.5% in May 2026 and was lowest at 35.8% in January 2026.
How did search popularity change for United States online legal services in September 2026?
3 changes
In September 2026, Rocket Lawyer gained estimated Share of Search among online legal services in United States, from 35.8% to 39.7%.
In September 2026, LawDepot gained estimated Share of Search among online legal services in United States, from 10.7% to 11.9%.
In September 2026, LegalZoom lost estimated Share of Search among online legal services in United States, from 53.5% to 48.5%.
Where does Rocket Lawyer compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Online will services | 3rd of 4 | 29% | Show ranking |
| Online legal services | 2nd of 3 | 39.7% | Shown above |
How is Rocket Lawyer measured?
Brandwave collects information about searches that people make online using Rocket Lawyer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rocket lawyer
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