Gentreo vs LegalZoom:Which is searched more in United States?
In September 2026, LegalZoom had more branded searches than Gentreo among online will services in United States. LegalZoom was estimated to have 49.5K branded searches compared to Gentreo’s 90, and held a 35.5% Share of Search versus Gentreo’s 0.06%.
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Which is more popular in search, Gentreo or LegalZoom?
Compare the services for writing a will online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LegalZoom, Gentreo. The figures are in the table below the chart.
View monthly share of search table
| Month | LegalZoom | Trust & Will | Rocket Lawyer | Gentreo |
|---|---|---|---|---|
| Oct 2025 | 35.4% | 35.4% | 29% | 0.1% |
| Nov 2025 | 37.9% | 31% | 31% | 0.07% |
| Dec 2025 | 37.9% | 31% | 31% | 0.09% |
| Jan 2026 | 34.5% | 42.2% | 23.1% | 0.1% |
| Feb 2026 | 40.2% | 32.9% | 26.9% | 0.09% |
| Mar 2026 | 42.8% | 28.6% | 28.6% | 0.07% |
| Apr 2026 | 40.2% | 32.9% | 26.9% | 0.08% |
| May 2026 | 37.9% | 31% | 31% | 0.07% |
| Jun 2026 | 40.2% | 32.9% | 26.9% | 0.05% |
| Jul 2026 | 40.2% | 32.9% | 26.9% | 0.06% |
| Aug 2026 | 37.4% | 37.4% | 25.1% | 0.07% |
| Sep 2026 | 35.5% | 35.5% | 29% | 0.06% |
How has the Gentreo and LegalZoom comparison changed over the last 12 months?
3 findings
- LegalZoom was ahead of Gentreo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gentreo’s estimated Share of Search among online will services in United States moved from 0.1% to 0.06%, and its estimated monthly branded searches moved from 170 to 90.
- Across the 12 months ending September 2026, LegalZoom’s estimated Share of Search among online will services in United States moved from 35.4% to 35.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for United States online will services in September 2026?
2 changes
In September 2026, LegalZoom lost estimated Share of Search among online will services in United States, from 37.4% to 35.5%.
Estimated monthly branded searches for Gentreo in United States fell 47.1% over 12 measured months, from 170 to 90 in September 2026.
Other head-to-heads among online will services
How each brand is measured
Brandwave collects information about searches that people make online using Gentreo’s and LegalZoom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.