Rocket Lawyer vs Trust & Will:Which is searched more in United States?
In September 2026, Trust & Will had more branded searches than Rocket Lawyer among online will services in United States. Trust & Will was estimated to have 49.5K branded searches compared to Rocket Lawyer’s 40.5K, and held a 35.5% Share of Search versus Rocket Lawyer’s 29%.
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Which is more popular in search, Rocket Lawyer or Trust & Will?
Compare the services for writing a will online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trust & Will, Rocket Lawyer. The figures are in the table below the chart.
View monthly share of search table
| Month | LegalZoom | Trust & Will | Rocket Lawyer | Gentreo |
|---|---|---|---|---|
| Oct 2025 | 35.4% | 35.4% | 29% | 0.1% |
| Nov 2025 | 37.9% | 31% | 31% | 0.07% |
| Dec 2025 | 37.9% | 31% | 31% | 0.09% |
| Jan 2026 | 34.5% | 42.2% | 23.1% | 0.1% |
| Feb 2026 | 40.2% | 32.9% | 26.9% | 0.09% |
| Mar 2026 | 42.8% | 28.6% | 28.6% | 0.07% |
| Apr 2026 | 40.2% | 32.9% | 26.9% | 0.08% |
| May 2026 | 37.9% | 31% | 31% | 0.07% |
| Jun 2026 | 40.2% | 32.9% | 26.9% | 0.05% |
| Jul 2026 | 40.2% | 32.9% | 26.9% | 0.06% |
| Aug 2026 | 37.4% | 37.4% | 25.1% | 0.07% |
| Sep 2026 | 35.5% | 35.5% | 29% | 0.06% |
How has the Rocket Lawyer and Trust & Will comparison changed over the last 12 months?
3 findings
- Trust & Will was ahead of Rocket Lawyer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rocket Lawyer’s estimated Share of Search among online will services in United States held steady at 29%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Trust & Will’s estimated Share of Search among online will services in United States moved from 35.4% to 35.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for United States online will services in September 2026?
2 changes
In September 2026, Rocket Lawyer gained estimated Share of Search among online will services in United States, from 25.1% to 29%.
In September 2026, Trust & Will lost estimated Share of Search among online will services in United States, from 37.4% to 35.5%.
Other head-to-heads among online will services
How each brand is measured
Brandwave collects information about searches that people make online using Rocket Lawyer’s and Trust & Will’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rocket Lawyer
1 branded search term
- rocket lawyer
Trust & Will
1 branded search term
- trust & will
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