LegalZoom vs Trust & Will:Which is searched more in United States?
In September 2026, LegalZoom and Trust & Will were level on Share of Search among online will services in United States, with an estimated 49.5K branded searches each, at 35.5% estimated Share of Search each.
Follow LegalZoom vs Trust & Will and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, LegalZoom or Trust & Will?
Compare the services for writing a will online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LegalZoom, Trust & Will. The figures are in the table below the chart.
View monthly share of search table
| Month | LegalZoom | Trust & Will | Rocket Lawyer | Gentreo |
|---|---|---|---|---|
| Oct 2025 | 35.4% | 35.4% | 29% | 0.1% |
| Nov 2025 | 37.9% | 31% | 31% | 0.07% |
| Dec 2025 | 37.9% | 31% | 31% | 0.09% |
| Jan 2026 | 34.5% | 42.2% | 23.1% | 0.1% |
| Feb 2026 | 40.2% | 32.9% | 26.9% | 0.09% |
| Mar 2026 | 42.8% | 28.6% | 28.6% | 0.07% |
| Apr 2026 | 40.2% | 32.9% | 26.9% | 0.08% |
| May 2026 | 37.9% | 31% | 31% | 0.07% |
| Jun 2026 | 40.2% | 32.9% | 26.9% | 0.05% |
| Jul 2026 | 40.2% | 32.9% | 26.9% | 0.06% |
| Aug 2026 | 37.4% | 37.4% | 25.1% | 0.07% |
| Sep 2026 | 35.5% | 35.5% | 29% | 0.06% |
How has the LegalZoom and Trust & Will comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Trust & Will took it in January 2026, LegalZoom took it in February 2026.
- Across the 12 months ending September 2026, LegalZoom’s estimated Share of Search among online will services in United States moved from 35.4% to 35.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Trust & Will’s estimated Share of Search among online will services in United States moved from 35.4% to 35.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for United States online will services in September 2026?
2 changes
In September 2026, LegalZoom lost estimated Share of Search among online will services in United States, from 37.4% to 35.5%.
In September 2026, Trust & Will lost estimated Share of Search among online will services in United States, from 37.4% to 35.5%.
Other head-to-heads among online will services
How each brand is measured
Brandwave collects information about searches that people make online using LegalZoom’s and Trust & Will’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LegalZoom
1 branded search term
- legalzoom
Trust & Will
1 branded search term
- trust & will
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.