How popular isTrust & Will in search?
In September 2026, there were an estimated 49.5K branded searches for Trust & Will in United States which is down 18.2% over the last 12 months. Trust & Will holds 35.5% estimated Share of Search among United States online will services and is ranked 2nd of 4 competitors for search popularity.
LegalZoom35.5%
Trust & Will35.5%
Rocket Lawyer29%- Gentreo0.06%
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Which online will services compete with Trust & Will?
Share of Search by month for LegalZoom, Trust & Will, Rocket Lawyer. The figures are in the table below the chart.
View monthly share of search table
| Month | LegalZoom | Trust & Will | Rocket Lawyer | Gentreo |
|---|---|---|---|---|
| Oct 2025 | 35.4% | 35.4% | 29% | 0.1% |
| Nov 2025 | 37.9% | 31% | 31% | 0.07% |
| Dec 2025 | 37.9% | 31% | 31% | 0.09% |
| Jan 2026 | 34.5% | 42.2% | 23.1% | 0.1% |
| Feb 2026 | 40.2% | 32.9% | 26.9% | 0.09% |
| Mar 2026 | 42.8% | 28.6% | 28.6% | 0.07% |
| Apr 2026 | 40.2% | 32.9% | 26.9% | 0.08% |
| May 2026 | 37.9% | 31% | 31% | 0.07% |
| Jun 2026 | 40.2% | 32.9% | 26.9% | 0.05% |
| Jul 2026 | 40.2% | 32.9% | 26.9% | 0.06% |
| Aug 2026 | 37.4% | 37.4% | 25.1% | 0.07% |
| Sep 2026 | 35.5% | 35.5% | 29% | 0.06% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.5% | 49.5K | -18.2% | -2 points | |
| 2, held 2nd | 35.5% | 49.5K | -18.2% | -2 points | |
| 3, held 3rd | 29% | 40.5K | 0% | +4 points | |
| 4, held 4th | 0.06% | 90 | -18.2% | 0 points |
35.5%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -2 points.
35.5%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2 points.
29%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +4 points.
4.Gentreo
0.06%
Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Trust & Will and its closest rivals
Every comparison with Trust & Will
3 comparisons
How has branded search demand for Trust & Will changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Trust & Will in United States fell from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Trust & Will’s estimated Share of Search among online will services in United States peaked at 42.2% in January 2026 and was lowest at 28.6% in March 2026.
How did search popularity change for United States online will services in September 2026?
4 changes
In September 2026, Rocket Lawyer gained estimated Share of Search among online will services in United States, from 25.1% to 29%.
In September 2026, LegalZoom lost estimated Share of Search among online will services in United States, from 37.4% to 35.5%.
In September 2026, Trust & Will lost estimated Share of Search among online will services in United States, from 37.4% to 35.5%.
Estimated monthly branded searches for Gentreo in United States fell 47.1% over 12 measured months, from 170 to 90 in September 2026.
How is Trust & Will measured?
Brandwave collects information about searches that people make online using Trust & Will’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- trust & will
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