Gentreo vs Trust & Will:Which is searched more in United States?

Name: Gentreo vs Trust & Will: Which is searched more in United States?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Trust & Will had more branded searches than Gentreo among online will services in United States. Trust & Will was estimated to have 49.5K branded searches compared to Gentreo’s 90, and held a 35.5% Share of Search versus Gentreo’s 0.06%.

Share of Search among online will services in United States in September 2026Which is more popular in search, Gentreo or Trust & Will?

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Which is more popular in search, Gentreo or Trust & Will?

Compare the services for writing a will online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gentreo and Trust & Will among online will services in United States, by month

Month	LegalZoom	Trust & Will	Rocket Lawyer	Gentreo
Oct 2025	35.4%	35.4%	29%	0.1%
Nov 2025	37.9%	31%	31%	0.07%
Dec 2025	37.9%	31%	31%	0.09%
Jan 2026	34.5%	42.2%	23.1%	0.1%
Feb 2026	40.2%	32.9%	26.9%	0.09%
Mar 2026	42.8%	28.6%	28.6%	0.07%
Apr 2026	40.2%	32.9%	26.9%	0.08%
May 2026	37.9%	31%	31%	0.07%
Jun 2026	40.2%	32.9%	26.9%	0.05%
Jul 2026	40.2%	32.9%	26.9%	0.06%
Aug 2026	37.4%	37.4%	25.1%	0.07%
Sep 2026	35.5%	35.5%	29%	0.06%

How has the Gentreo and Trust & Will comparison changed over the last 12 months?

3 findings

Trust & Will was ahead of Gentreo in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Gentreo’s estimated Share of Search among online will services in United States moved from 0.1% to 0.06%, and its estimated monthly branded searches moved from 170 to 90.
Across the 12 months ending September 2026, Trust & Will’s estimated Share of Search among online will services in United States moved from 35.4% to 35.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for United States online will services in September 2026?

2 changes

In September 2026, Trust & Will lost estimated Share of Search among online will services in United States, from 37.4% to 35.5%.
Estimated monthly branded searches for Gentreo in United States fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

Other head-to-heads among online will services

How each brand is measured

Brandwave collects information about searches that people make online using Gentreo’s and Trust & Will’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.