Brandwave

How popular isLegalZoom in search?

In September 2026, there were an estimated 49.5K branded searches for LegalZoom in United States which is down 18.2% over the last 12 months. LegalZoom holds 35.5% estimated Share of Search among United States online will services and is ranked 1st of 4 competitors for search popularity.

Share of Search, September 2026
  1. LegalZoom35.5%
  2. Trust & Will35.5%
  3. Rocket Lawyer29%
  4. Gentreo0.06%
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Which online will services compete with LegalZoom?

LegalZoom against online will services in United States, by month

Share of Search by month for LegalZoom, Trust & Will, Rocket Lawyer. The figures are in the table below the chart.

View monthly share of search table
MonthLegalZoomTrust & WillRocket LawyerGentreo
Oct 202535.4%35.4%29%0.1%
Nov 202537.9%31%31%0.07%
Dec 202537.9%31%31%0.09%
Jan 202634.5%42.2%23.1%0.1%
Feb 202640.2%32.9%26.9%0.09%
Mar 202642.8%28.6%28.6%0.07%
Apr 202640.2%32.9%26.9%0.08%
May 202637.9%31%31%0.07%
Jun 202640.2%32.9%26.9%0.05%
Jul 202640.2%32.9%26.9%0.06%
Aug 202637.4%37.4%25.1%0.07%
Sep 202635.5%35.5%29%0.06%

  1. 1.LegalZoom

    35.5%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -2 points.

  2. 2.Trust & Will

    35.5%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2 points.

  3. 3.Rocket Lawyer

    29%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +4 points.

  4. 4.Gentreo

    0.06%

    Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between LegalZoom and its closest rivals

Every comparison with LegalZoom

How has branded search demand for LegalZoom changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for LegalZoom in United States fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, LegalZoom’s estimated Share of Search among online will services in United States peaked at 42.8% in March 2026 and was lowest at 34.5% in January 2026.

How did search popularity change for United States online will services in September 2026?

  1. In September 2026, Rocket Lawyer gained estimated Share of Search among online will services in United States, from 25.1% to 29%.

  2. In September 2026, LegalZoom lost estimated Share of Search among online will services in United States, from 37.4% to 35.5%.

  3. In September 2026, Trust & Will lost estimated Share of Search among online will services in United States, from 37.4% to 35.5%.

  4. Estimated monthly branded searches for Gentreo in United States fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

Where does LegalZoom compete?

LegalZoom is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online will services1st of 435.5%Shown above
Online legal services1st of 348.5%Show ranking

How is LegalZoom measured?

Brandwave collects information about searches that people make online using LegalZoom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • legalzoom

Do you work for LegalZoom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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