Bizee vs LegalShield:Which is searched more in the United States?
In September 2026, LegalShield had more branded searches than Bizee among online legal services in the United States. LegalShield had about 74,000 branded searches, while Bizee had 33,100. LegalShield made up 28.6% of all online legal service searches we track, and Bizee accounted for 12.8%.
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Is Bizee or LegalShield more popular in search?
Compare the services offering legal documents and advice online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for LegalShield, Bizee. The figures are in the table below the chart.
View monthly share of searches table
| Month | LegalShield | LegalZoom | Nolo | Rocket Lawyer | Bizee | LawDepot |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 25% | 4.1% | 20.5% | 13.7% | 6.1% |
| Nov 2025 | 30.6% | 25% | 4.1% | 20.5% | 13.7% | 6.1% |
| Dec 2025 | 26.5% | 26.5% | 4.3% | 21.7% | 14.5% | 6.5% |
| Jan 2026 | 32.4% | 26.5% | 3.5% | 17.7% | 14.5% | 5.3% |
| Feb 2026 | 28.4% | 28.4% | 3.1% | 19% | 15.5% | 5.7% |
| Mar 2026 | 23.9% | 29.2% | 3.2% | 19.5% | 19.5% | 4.8% |
| Apr 2026 | 27.4% | 27.4% | 3% | 18.3% | 18.3% | 5.5% |
| May 2026 | 30.2% | 24.7% | 3.3% | 20.2% | 16.6% | 4.9% |
| Jun 2026 | 32.4% | 26.5% | 3.5% | 17.7% | 14.5% | 5.3% |
| Jul 2026 | 32.4% | 26.5% | 3.5% | 17.7% | 14.5% | 5.3% |
| Aug 2026 | 31.4% | 25.7% | 3.4% | 17.2% | 17.2% | 5.1% |
| Sep 2026 | 28.6% | 19.1% | 19.1% | 15.7% | 12.8% | 4.7% |
How has the Bizee and LegalShield comparison changed over the last 12 months?
3 findings
- LegalShield was ahead of Bizee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bizee’s share of searches among online legal services in the United States moved from 13.7% to 12.8%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, LegalShield’s share of searches among online legal services in the United States moved from 30.6% to 28.6%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for United States online legal services in September 2026?
3 changes
In September 2026, Nolo overtook Bizee and 2 others to rank 3rd among online legal services in the United States, with 19.1% of the searches.
In September 2026, Bizee lost share of searches among online legal services in the United States, from 17.2% to 12.8%.
In September 2026, LegalShield lost share of searches among online legal services in the United States, from 31.4% to 28.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bizee’s and LegalShield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bizee
1 branded search term
- bizee
LegalShield
2 branded search terms
- legal shield
- legalshield
Other head-to-heads among online legal services
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