How popular isNolo?
In September 2026, people searched for Nolo by name about 49,500 times in the United States, a 400% increase from the previous year. These searches made up 19.1% of all United States online legal service searches, placing Nolo third out of six services. When we asked both ChatGPT and Google AI Overviews about online legal services, Nolo appeared in two of the five answers and was the fourth most recommended of the six.
Nolo is the third most searched of 6 competitors and the fourth most recommended in AI answers.
LegalShieldShare of searches 28.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
LegalZoomShare of searches 19.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
NoloShare of searches 19.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Rocket LawyerShare of searches 15.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BizeeShare of searches 12.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top online legal services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nolo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nolo is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rocket Lawyer1st
- LegalZoom2nd
- LegalShield3rd
- Nolo4th
LawDepot5th- Bizee6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LegalZoom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rocket Lawyer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LegalShield3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nolo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bizee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LawDepot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online legal services
5 answers
Asked ChatGPT
“Which online legal service should I use in the US?”
Asked ChatGPT
“What are the best online legal services in the US?”
Asked ChatGPT
“What's the best online legal service in the US for legal documents?”
Searched Google, AI Overview
“online legal services”
Searched Google, AI Overview
“online will service”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Which online legal services compete with Nolo?
Share of searches by month for LegalShield, LegalZoom, Nolo, Rocket Lawyer, Bizee, LawDepot. The figures are in the table below the chart.
View monthly share of searches table
| Month | LegalShield | LegalZoom | Nolo | Rocket Lawyer | Bizee | LawDepot |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 25% | 4.1% | 20.5% | 13.7% | 6.1% |
| Nov 2025 | 30.6% | 25% | 4.1% | 20.5% | 13.7% | 6.1% |
| Dec 2025 | 26.5% | 26.5% | 4.3% | 21.7% | 14.5% | 6.5% |
| Jan 2026 | 32.4% | 26.5% | 3.5% | 17.7% | 14.5% | 5.3% |
| Feb 2026 | 28.4% | 28.4% | 3.1% | 19% | 15.5% | 5.7% |
| Mar 2026 | 23.9% | 29.2% | 3.2% | 19.5% | 19.5% | 4.8% |
| Apr 2026 | 27.4% | 27.4% | 3% | 18.3% | 18.3% | 5.5% |
| May 2026 | 30.2% | 24.7% | 3.3% | 20.2% | 16.6% | 4.9% |
| Jun 2026 | 32.4% | 26.5% | 3.5% | 17.7% | 14.5% | 5.3% |
| Jul 2026 | 32.4% | 26.5% | 3.5% | 17.7% | 14.5% | 5.3% |
| Aug 2026 | 31.4% | 25.7% | 3.4% | 17.2% | 17.2% | 5.1% |
| Sep 2026 | 28.6% | 19.1% | 19.1% | 15.7% | 12.8% | 4.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.6% | 74K | 0% | -2.8 points | |
| 2, held 2nd | 19.1% | 49.5K | -18.2% | -6.5 points | |
| 3, moved from 6th to 3rd | 19.1% | 49.5K | +511.1% | +15.7 pointsmoved from 6th to 3rd | |
| 4, held 4th | 15.7% | 40.5K | 0% | -1.5 points | |
| 5, moved from 3rd to 5th | 12.8% | 33.1K | -18.3% | -4.4 pointsmoved from 3rd to 5th | |
| 6, moved from 5th to 6th | 4.7% | 12.1K | 0% | -0.5 pointsmoved from 5th to 6th |
28.6%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -2.8 points.
19.1%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -6.5 points.
3.
Nolo19.1%
Moved from 6th to 3rd. 49.5K estimated branded searches, +511.1% vs prior month. Share +15.7 points.
15.7%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -1.5 points.
5.
Bizee12.8%
Moved from 3rd to 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -4.4 points.
6.
LawDepot4.7%
Moved from 5th to 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
Compare popularity between Nolo and its closest rivals
Every comparison with Nolo
5 comparisons
How has branded search demand for Nolo changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nolo in the United States rose from 9.9K to 49.5K.
- Across the 12 months ending September 2026, Nolo’s share of searches among online legal services in the United States increased from 4.1% to 19.1%.
- Across the 12 months ending September 2026, Nolo’s share of searches among online legal services in the United States peaked at 19.1% in September 2026 and was lowest at 3% in April 2026.
- Across the 12 months ending September 2026, Nolo rose from 6th to 3rd among online legal services in the United States.
How did search popularity change for United States online legal services in September 2026?
6 changes
In September 2026, Nolo overtook Bizee and 2 others to rank 3rd among online legal services in the United States, with 19.1% of the searches.
In September 2026, LegalZoom lost share of searches among online legal services in the United States, from 25.7% to 19.1%.
In September 2026, Bizee lost share of searches among online legal services in the United States, from 17.2% to 12.8%.
In September 2026, LegalShield lost share of searches among online legal services in the United States, from 31.4% to 28.6%.
In September 2026, Rocket Lawyer lost share of searches among online legal services in the United States, from 17.2% to 15.7%.
Estimated monthly branded searches for LawDepot in the United States fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are Nolo’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Nolo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nolo
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