Brandwave

How popular isLegalShield?

In September 2026, people searched for LegalShield by name about 74,000 times in the United States, about the same as the previous year. These searches made up 28.6% of all United States online legal service searches, placing LegalShield first out of six services. When we asked both ChatGPT and Google AI Overviews about online legal services, LegalShield appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

LegalShield is the most searched of 6 competitors and the third most recommended in AI answers.

  1. LegalShieldShare of searches 28.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. LegalZoomShare of searches 19.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. NoloShare of searches 19.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Rocket LawyerShare of searches 15.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. BizeeShare of searches 12.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top online legal services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LegalShield was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LegalShield is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rocket Lawyer1st
  2. LegalZoom2nd
  3. LegalShield3rd
  4. Nolo4th
  5. LawDepot5th
  6. Bizee6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LegalZoom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rocket Lawyer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LegalShield3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nolo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bizee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LawDepot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online legal services

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which online legal services compete with LegalShield?

LegalShield against online legal services in the United States, by month

Share of searches by month for LegalShield, LegalZoom, Nolo, Rocket Lawyer, Bizee, LawDepot. The figures are in the table below the chart.

View monthly share of searches table
MonthLegalShieldLegalZoomNoloRocket LawyerBizeeLawDepot
Oct 202530.6%25%4.1%20.5%13.7%6.1%
Nov 202530.6%25%4.1%20.5%13.7%6.1%
Dec 202526.5%26.5%4.3%21.7%14.5%6.5%
Jan 202632.4%26.5%3.5%17.7%14.5%5.3%
Feb 202628.4%28.4%3.1%19%15.5%5.7%
Mar 202623.9%29.2%3.2%19.5%19.5%4.8%
Apr 202627.4%27.4%3%18.3%18.3%5.5%
May 202630.2%24.7%3.3%20.2%16.6%4.9%
Jun 202632.4%26.5%3.5%17.7%14.5%5.3%
Jul 202632.4%26.5%3.5%17.7%14.5%5.3%
Aug 202631.4%25.7%3.4%17.2%17.2%5.1%
Sep 202628.6%19.1%19.1%15.7%12.8%4.7%

  1. 1.LegalShield

    28.6%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.LegalZoom

    19.1%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -6.5 points.

  3. 3.Nolo

    19.1%

    Moved from 6th to 3rd. 49.5K estimated branded searches, +511.1% vs prior month. Share +15.7 points.

  4. 4.Rocket Lawyer

    15.7%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Bizee

    12.8%

    Moved from 3rd to 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -4.4 points.

  6. 6.LawDepot

    4.7%

    Moved from 5th to 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare popularity between LegalShield and its closest rivals

Every comparison with LegalShield

5 comparisons

How has branded search demand for LegalShield changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LegalShield in the United States held steady at 74K.
  • Across the 12 months ending September 2026, LegalShield’s share of searches among online legal services in the United States decreased from 30.6% to 28.6%.
  • Across the 12 months ending September 2026, LegalShield’s share of searches among online legal services in the United States peaked at 32.4% in January 2026 and was lowest at 23.9% in March 2026.

How did search popularity change for United States online legal services in September 2026?

6 changes

  1. In September 2026, Nolo overtook Bizee and 2 others to rank 3rd among online legal services in the United States, with 19.1% of the searches.

  2. In September 2026, LegalZoom lost share of searches among online legal services in the United States, from 25.7% to 19.1%.

  3. In September 2026, Bizee lost share of searches among online legal services in the United States, from 17.2% to 12.8%.

  4. In September 2026, LegalShield lost share of searches among online legal services in the United States, from 31.4% to 28.6%.

  5. In September 2026, Rocket Lawyer lost share of searches among online legal services in the United States, from 17.2% to 15.7%.

  6. Estimated monthly branded searches for LawDepot in the United States fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are LegalShield’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LegalShield’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • legal shield
  • legalshield

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How the Brand Demand Index is measured

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