Nolo vs Rocket Lawyer:Which is searched more in the United States?
In September 2026, Nolo had more branded searches than Rocket Lawyer among online legal services in the United States. Nolo had about 49,500 branded searches, while Rocket Lawyer had 40,500. Nolo made up 19.1% of all online legal service searches we track, and Rocket Lawyer accounted for 15.7%.
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Is Nolo or Rocket Lawyer more popular in search?
Compare the services offering legal documents and advice online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Nolo, Rocket Lawyer. The figures are in the table below the chart.
View monthly share of searches table
| Month | LegalShield | LegalZoom | Nolo | Rocket Lawyer | Bizee | LawDepot |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 25% | 4.1% | 20.5% | 13.7% | 6.1% |
| Nov 2025 | 30.6% | 25% | 4.1% | 20.5% | 13.7% | 6.1% |
| Dec 2025 | 26.5% | 26.5% | 4.3% | 21.7% | 14.5% | 6.5% |
| Jan 2026 | 32.4% | 26.5% | 3.5% | 17.7% | 14.5% | 5.3% |
| Feb 2026 | 28.4% | 28.4% | 3.1% | 19% | 15.5% | 5.7% |
| Mar 2026 | 23.9% | 29.2% | 3.2% | 19.5% | 19.5% | 4.8% |
| Apr 2026 | 27.4% | 27.4% | 3% | 18.3% | 18.3% | 5.5% |
| May 2026 | 30.2% | 24.7% | 3.3% | 20.2% | 16.6% | 4.9% |
| Jun 2026 | 32.4% | 26.5% | 3.5% | 17.7% | 14.5% | 5.3% |
| Jul 2026 | 32.4% | 26.5% | 3.5% | 17.7% | 14.5% | 5.3% |
| Aug 2026 | 31.4% | 25.7% | 3.4% | 17.2% | 17.2% | 5.1% |
| Sep 2026 | 28.6% | 19.1% | 19.1% | 15.7% | 12.8% | 4.7% |
How has the Nolo and Rocket Lawyer comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Nolo took it in September 2026.
- Across the 12 months ending September 2026, Nolo’s share of searches among online legal services in the United States moved from 4.1% to 19.1%, and its estimated monthly branded searches moved from 9.9K to 49.5K.
- Across the 12 months ending September 2026, Rocket Lawyer’s share of searches among online legal services in the United States moved from 20.5% to 15.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for United States online legal services in September 2026?
2 changes
In September 2026, Nolo overtook Bizee and 2 others to rank 3rd among online legal services in the United States, with 19.1% of the searches.
In September 2026, Rocket Lawyer lost share of searches among online legal services in the United States, from 17.2% to 15.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nolo’s and Rocket Lawyer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nolo
1 branded search term
- nolo
Rocket Lawyer
1 branded search term
- rocket lawyer
Other head-to-heads among online legal services
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