LegalShield vs Rocket Lawyer:Which is more popular?
In September 2026, LegalShield had more branded searches than Rocket Lawyer among online legal services in the United States. LegalShield had about 74,000 branded searches, while Rocket Lawyer had 40,500. LegalShield made up 28.6% of all online legal service searches we track, and Rocket Lawyer accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about online legal services, Rocket Lawyer appeared in all five answers and LegalShield in three. Rocket Lawyer was mentioned before LegalShield in every answer.
Who do people search for more?
LegalShield, about 83% more searches than Rocket Lawyer
Who does AI mention more?
Rocket Lawyer, mentioned in every answer we collected
Who does AI recommend more?
Rocket Lawyer, named ahead of LegalShield in every answer
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Top online legal services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rocket Lawyer appeared in all five answers. LegalShield was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rocket Lawyer was listed before LegalShield in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rocket Lawyer1st
LegalZoom2nd- LegalShield3rd
Nolo4th
LawDepot5th
Bizee6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LegalZoom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rocket Lawyer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LegalShield3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nolo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bizee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LawDepot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online legal services
5 answers
Asked ChatGPT
“Which online legal service should I use in the US?”
Asked ChatGPT
“What are the best online legal services in the US?”
Asked ChatGPT
“What's the best online legal service in the US for legal documents?”
Searched Google, AI Overview
“online legal services”
Searched Google, AI Overview
“online will service”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is LegalShield or Rocket Lawyer more popular in search?
This chart shows how often people search Google for LegalShield and Rocket Lawyer by name. Each line represents a brand's share of searches for all six online legal services we track, month by month, from searches in United States.
Share of searches by month for LegalShield, Rocket Lawyer. The figures are in the table below the chart.
View monthly share of searches table
| Month | LegalShield | LegalZoom | Nolo | Rocket Lawyer | Bizee | LawDepot |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 25% | 4.1% | 20.5% | 13.7% | 6.1% |
| Nov 2025 | 30.6% | 25% | 4.1% | 20.5% | 13.7% | 6.1% |
| Dec 2025 | 26.5% | 26.5% | 4.3% | 21.7% | 14.5% | 6.5% |
| Jan 2026 | 32.4% | 26.5% | 3.5% | 17.7% | 14.5% | 5.3% |
| Feb 2026 | 28.4% | 28.4% | 3.1% | 19% | 15.5% | 5.7% |
| Mar 2026 | 23.9% | 29.2% | 3.2% | 19.5% | 19.5% | 4.8% |
| Apr 2026 | 27.4% | 27.4% | 3% | 18.3% | 18.3% | 5.5% |
| May 2026 | 30.2% | 24.7% | 3.3% | 20.2% | 16.6% | 4.9% |
| Jun 2026 | 32.4% | 26.5% | 3.5% | 17.7% | 14.5% | 5.3% |
| Jul 2026 | 32.4% | 26.5% | 3.5% | 17.7% | 14.5% | 5.3% |
| Aug 2026 | 31.4% | 25.7% | 3.4% | 17.2% | 17.2% | 5.1% |
| Sep 2026 | 28.6% | 19.1% | 19.1% | 15.7% | 12.8% | 4.7% |
How has the LegalShield and Rocket Lawyer comparison changed over the last 12 months?
3 findings
- LegalShield was ahead of Rocket Lawyer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LegalShield’s share of searches among online legal services in the United States moved from 30.6% to 28.6%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Rocket Lawyer’s share of searches among online legal services in the United States moved from 20.5% to 15.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for United States online legal services in September 2026?
3 changes
In September 2026, Nolo overtook Bizee and 2 others to rank 3rd among online legal services in the United States, with 19.1% of the searches.
In September 2026, LegalShield lost share of searches among online legal services in the United States, from 31.4% to 28.6%.
In September 2026, Rocket Lawyer lost share of searches among online legal services in the United States, from 17.2% to 15.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using LegalShield’s and Rocket Lawyer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LegalShield
2 branded search terms
- legal shield
- legalshield
Rocket Lawyer
1 branded search term
- rocket lawyer
Other head-to-heads among online legal services
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