Brandwave

How popular isStanley?

In September 2026, people searched for Stanley by name about 85,200 times in the United States, a 28.8% decrease from the previous year. These searches made up 3.1% of all United States cooler brand searches, placing Stanley sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about cooler brands, Stanley did not appear in any of the answers.

Search and AI answers in September 2026

Stanley is the sixth most searched of 10 competitors and not listed in any AI answer.

  1. YETIShare of searches 42.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. IglooShare of searches 19%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. RTICShare of searches 19%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. EngelShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. StanleyShare of searches 3.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

Stanley website (opens in a new tab)

Follow Stanley and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top cooler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YETI1st
  2. RTIC2nd
  3. Coleman3rd
  4. Igloo4th
  5. Pelican5th
  6. Engel6th
  7. Dometic7th
  8. Orca8th
  9. Stanley–
  10. Grizzly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RTIC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Igloo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coleman3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Engel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pelican1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orca1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dometic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grizzly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cooler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which cooler brands compete with Stanley?

Stanley against cooler brands in the United States, by month

Share of searches by month for YETI, Igloo, RTIC, Engel, Coleman, Stanley, Grizzly, Pelican. The figures are in the table below the chart.

View monthly share of searches table
MonthYETIIglooRTICEngelColemanStanleyGrizzlyPelicanOrcaDometic
Oct 202546%16.9%16.9%4.1%4.1%2.8%2.8%2.8%2.8%0.82%
Nov 202548.5%11.9%21.7%3.6%2.9%3.6%2.4%2.4%2.4%0.71%
Dec 202552%12.8%19%3.8%2.1%4.7%1.7%1.7%1.7%0.5%
Jan 202645.7%13.7%20.5%4.1%3.4%5%2.7%2.2%1.8%0.8%
Feb 202641.3%15.1%22.6%5.5%3%4.5%2.5%2.5%2%0.89%
Mar 202642.9%19.2%19.2%3.9%3.2%4.7%2.1%2.1%1.7%0.94%
Apr 202639.5%17.7%21.7%3.6%3.6%6.5%2.4%2.4%1.9%0.87%
May 202642.6%15.6%23.3%3.1%3.1%5.7%1.7%2.1%1.7%0.94%
Jun 202644.5%16.3%19.9%3.3%4%4%2.7%2.7%1.8%0.8%
Jul 202639.6%17.8%21.6%4.4%4.4%3.6%2.9%2.9%1.9%0.87%
Aug 202640.2%18%22%4.4%4.4%3%2.4%2.4%2%1.1%
Sep 202642.5%19%19%4.7%3.8%3.1%2.6%2.6%1.7%0.93%

  1. 1.YETI

    42.5%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share +2.3 points.

  2. 2.Igloo

    19%

    Moved from 3rd to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share +1 points.

  3. 3.RTIC

    19%

    Moved from 2nd to 3rd. 110K estimated branded searches, -33.3% vs prior month. Share -3 points.

  4. 4.Engel

    4.7%

    Moved from 5th to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.3 points.

  5. 5.Coleman

    3.8%

    Moved from 4th to 5th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.6 points.

  6. 6.Stanley

    3.1%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.2 points.

  7. 7.Grizzly

    2.6%

    Held 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  8. 8.Pelican

    2.6%

    Held 8th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  9. 9.Orca

    1.7%

    Held 9th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.3 points.

  10. 10.Dometic

    0.93%

    Held 10th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare popularity between Stanley and its closest rivals

Every comparison with Stanley

20 comparisons

How has branded search demand for Stanley changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stanley in the United States fell from 120K to 85.2K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among cooler brands in the United States peaked at 6.5% in April 2026 and was lowest at 2.8% in October 2025.
  • Across the 12 months ending September 2026, Stanley rose from 9th to 6th among cooler brands in the United States.

How did search popularity change for United States cooler brands in September 2026?

6 changes

  1. In September 2026, Igloo overtook RTIC to rank 2nd among cooler brands in the United States, with 19% of the searches.

  2. In September 2026, YETI gained share of searches among cooler brands in the United States, from 40.2% to 42.5%.

  3. In September 2026, RTIC lost share of searches among cooler brands in the United States, from 22% to 19%.

  4. In September 2026, Coleman lost share of searches among cooler brands in the United States, from 4.4% to 3.8%.

  5. Engel’s share of searches among cooler brands in the United States has gained ground for 3 months in a row, from 3.3% to 4.7% in September 2026.

  6. Estimated monthly branded searches for Dometic in the United States rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026.

How are Stanley’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stanley cooler
  • stanley quencher
  • stanley tumbler
  • stanley water bottle

Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stanley compete?

Stanley is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Water bottle brands5th of 133.3%Show ranking
Cooler brands6th of 103.1%Shown above
Creator with pink hair and a pink jacket

Is Stanley your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free