How popular isGrizzly?
In September 2026, people searched for Grizzly by name about 14,800 times in the United States, a 22.3% increase from the previous year. These searches made up 2.6% of all United States cooler brand searches, placing Grizzly seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about cooler brands, Grizzly did not appear in any of the answers.
Grizzly is the seventh most searched of 10 competitors and not listed in any AI answer.
YETIShare of searches 42.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
IglooShare of searches 19%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
RTICShare of searches 19%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
EngelShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
GrizzlyShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top cooler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Grizzly did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RTIC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Igloo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Coleman3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Engel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pelican1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Orca1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dometic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Grizzly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cooler brands
5 answers
Asked ChatGPT
“Which cooler should I buy?”
- 1YETI
- 1
Asked ChatGPT
“What are the best cooler brands?”
Asked ChatGPT
“What cooler keeps ice the longest?”
Searched Google, AI Overview
“cooler”
Searched Google, AI Overview
“best cooler”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which cooler brands compete with Grizzly?
Share of searches by month for YETI, Igloo, RTIC, Engel, Coleman, Stanley, Grizzly, Pelican. The figures are in the table below the chart.
View monthly share of searches table
| Month | YETI | Igloo | RTIC | Engel | Coleman | Stanley | Grizzly | Pelican | Orca | Dometic |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 16.9% | 16.9% | 4.1% | 4.1% | 2.8% | 2.8% | 2.8% | 2.8% | 0.82% |
| Nov 2025 | 48.5% | 11.9% | 21.7% | 3.6% | 2.9% | 3.6% | 2.4% | 2.4% | 2.4% | 0.71% |
| Dec 2025 | 52% | 12.8% | 19% | 3.8% | 2.1% | 4.7% | 1.7% | 1.7% | 1.7% | 0.5% |
| Jan 2026 | 45.7% | 13.7% | 20.5% | 4.1% | 3.4% | 5% | 2.7% | 2.2% | 1.8% | 0.8% |
| Feb 2026 | 41.3% | 15.1% | 22.6% | 5.5% | 3% | 4.5% | 2.5% | 2.5% | 2% | 0.89% |
| Mar 2026 | 42.9% | 19.2% | 19.2% | 3.9% | 3.2% | 4.7% | 2.1% | 2.1% | 1.7% | 0.94% |
| Apr 2026 | 39.5% | 17.7% | 21.7% | 3.6% | 3.6% | 6.5% | 2.4% | 2.4% | 1.9% | 0.87% |
| May 2026 | 42.6% | 15.6% | 23.3% | 3.1% | 3.1% | 5.7% | 1.7% | 2.1% | 1.7% | 0.94% |
| Jun 2026 | 44.5% | 16.3% | 19.9% | 3.3% | 4% | 4% | 2.7% | 2.7% | 1.8% | 0.8% |
| Jul 2026 | 39.6% | 17.8% | 21.6% | 4.4% | 4.4% | 3.6% | 2.9% | 2.9% | 1.9% | 0.87% |
| Aug 2026 | 40.2% | 18% | 22% | 4.4% | 4.4% | 3% | 2.4% | 2.4% | 2% | 1.1% |
| Sep 2026 | 42.5% | 19% | 19% | 4.7% | 3.8% | 3.1% | 2.6% | 2.6% | 1.7% | 0.93% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.5% | 246K | -18.3% | +2.3 points | |
| 2, moved from 3rd to 2nd | 19% | 110K | -18.5% | +1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19% | 110K | -33.3% | -3 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 4.7% | 27.1K | -18.1% | +0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.8% | 22.2K | -32.9% | -0.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.1% | 18.1K | -18.5% | +0.2 points | |
| 7, held 7th | 2.6% | 14.8K | -18.2% | +0.1 points | |
| 8, held 8th | 2.6% | 14.8K | -18.2% | +0.1 points | |
| 9, held 9th | 1.7% | 9.9K | -33.1% | -0.3 points | |
| 10, held 10th | 0.93% | 5.4K | -33.3% | -0.1 points |
1.
YETI42.5%
Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share +2.3 points.
2.
Igloo19%
Moved from 3rd to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share +1 points.
3.
RTIC19%
Moved from 2nd to 3rd. 110K estimated branded searches, -33.3% vs prior month. Share -3 points.
4.
Engel4.7%
Moved from 5th to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.3 points.
5.
Coleman3.8%
Moved from 4th to 5th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.6 points.
6.
Stanley3.1%
Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.2 points.
7.
Grizzly2.6%
Held 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
8.
Pelican2.6%
Held 8th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
9.
Orca1.7%
Held 9th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.3 points.
10.
Dometic0.93%
Held 10th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.
Compare popularity between Grizzly and its closest rivals
Every comparison with Grizzly
9 comparisons
How has branded search demand for Grizzly changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Grizzly in the United States rose from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Grizzly’s share of searches among cooler brands in the United States peaked at 2.9% in July 2026 and was lowest at 1.7% in December 2025.
- Across the 12 months ending September 2026, Grizzly fell from 6th to 7th among cooler brands in the United States.
How did search popularity change for United States cooler brands in September 2026?
6 changes
In September 2026, Igloo overtook RTIC to rank 2nd among cooler brands in the United States, with 19% of the searches.
In September 2026, YETI gained share of searches among cooler brands in the United States, from 40.2% to 42.5%.
In September 2026, RTIC lost share of searches among cooler brands in the United States, from 22% to 19%.
In September 2026, Coleman lost share of searches among cooler brands in the United States, from 4.4% to 3.8%.
Engel’s share of searches among cooler brands in the United States has gained ground for 3 months in a row, from 3.3% to 4.7% in September 2026.
Estimated monthly branded searches for Dometic in the United States rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026.
How are Grizzly’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Grizzly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- grizzly cooler
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Is Grizzly your brand?
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