How popular isColeman?
In September 2026, people searched for Coleman by name about 22,200 times in the United States, a 22.7% increase from the previous year. These searches made up 3.8% of all United States cooler brand searches, placing Coleman fifth out of ten brands. When we asked both ChatGPT and Google AI Overviews about cooler brands, Coleman appeared in three of the five answers and was the third most recommended of the ten.
Coleman is the fifth most searched of 10 competitors and the third most recommended in AI answers.
YETIShare of searches 42.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
IglooShare of searches 19%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
RTICShare of searches 19%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
EngelShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
ColemanShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top cooler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Coleman was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Coleman is the third most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RTIC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Igloo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Coleman3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Engel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pelican1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Orca1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dometic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grizzly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cooler brands
5 answers
Asked ChatGPT
“Which cooler should I buy?”
- 1YETI
- 1
Asked ChatGPT
“What are the best cooler brands?”
Asked ChatGPT
“What cooler keeps ice the longest?”
Searched Google, AI Overview
“cooler”
Searched Google, AI Overview
“best cooler”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which cooler brands compete with Coleman?
Share of searches by month for YETI, Igloo, RTIC, Engel, Coleman, Stanley, Grizzly, Pelican. The figures are in the table below the chart.
View monthly share of searches table
| Month | YETI | Igloo | RTIC | Engel | Coleman | Stanley | Grizzly | Pelican | Orca | Dometic |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 16.9% | 16.9% | 4.1% | 4.1% | 2.8% | 2.8% | 2.8% | 2.8% | 0.82% |
| Nov 2025 | 48.5% | 11.9% | 21.7% | 3.6% | 2.9% | 3.6% | 2.4% | 2.4% | 2.4% | 0.71% |
| Dec 2025 | 52% | 12.8% | 19% | 3.8% | 2.1% | 4.7% | 1.7% | 1.7% | 1.7% | 0.5% |
| Jan 2026 | 45.7% | 13.7% | 20.5% | 4.1% | 3.4% | 5% | 2.7% | 2.2% | 1.8% | 0.8% |
| Feb 2026 | 41.3% | 15.1% | 22.6% | 5.5% | 3% | 4.5% | 2.5% | 2.5% | 2% | 0.89% |
| Mar 2026 | 42.9% | 19.2% | 19.2% | 3.9% | 3.2% | 4.7% | 2.1% | 2.1% | 1.7% | 0.94% |
| Apr 2026 | 39.5% | 17.7% | 21.7% | 3.6% | 3.6% | 6.5% | 2.4% | 2.4% | 1.9% | 0.87% |
| May 2026 | 42.6% | 15.6% | 23.3% | 3.1% | 3.1% | 5.7% | 1.7% | 2.1% | 1.7% | 0.94% |
| Jun 2026 | 44.5% | 16.3% | 19.9% | 3.3% | 4% | 4% | 2.7% | 2.7% | 1.8% | 0.8% |
| Jul 2026 | 39.6% | 17.8% | 21.6% | 4.4% | 4.4% | 3.6% | 2.9% | 2.9% | 1.9% | 0.87% |
| Aug 2026 | 40.2% | 18% | 22% | 4.4% | 4.4% | 3% | 2.4% | 2.4% | 2% | 1.1% |
| Sep 2026 | 42.5% | 19% | 19% | 4.7% | 3.8% | 3.1% | 2.6% | 2.6% | 1.7% | 0.93% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.5% | 246K | -18.3% | +2.3 points | |
| 2, moved from 3rd to 2nd | 19% | 110K | -18.5% | +1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19% | 110K | -33.3% | -3 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 4.7% | 27.1K | -18.1% | +0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.8% | 22.2K | -32.9% | -0.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.1% | 18.1K | -18.5% | +0.2 points | |
| 7, held 7th | 2.6% | 14.8K | -18.2% | +0.1 points | |
| 8, held 8th | 2.6% | 14.8K | -18.2% | +0.1 points | |
| 9, held 9th | 1.7% | 9.9K | -33.1% | -0.3 points | |
| 10, held 10th | 0.93% | 5.4K | -33.3% | -0.1 points |
1.
YETI42.5%
Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share +2.3 points.
2.
Igloo19%
Moved from 3rd to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share +1 points.
3.
RTIC19%
Moved from 2nd to 3rd. 110K estimated branded searches, -33.3% vs prior month. Share -3 points.
4.
Engel4.7%
Moved from 5th to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.3 points.
5.
Coleman3.8%
Moved from 4th to 5th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.6 points.
6.
Stanley3.1%
Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.2 points.
7.
Grizzly2.6%
Held 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
8.
Pelican2.6%
Held 8th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
9.
Orca1.7%
Held 9th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.3 points.
10.
Dometic0.93%
Held 10th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.
Compare popularity between Coleman and its closest rivals
Every comparison with Coleman
9 comparisons
How has branded search demand for Coleman changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Coleman in the United States rose from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Coleman’s share of searches among cooler brands in the United States peaked at 4.4% in August 2026 and was lowest at 2.1% in December 2025.
- Across the 12 months ending September 2026, Coleman fell from 4th to 5th among cooler brands in the United States.
How did search popularity change for United States cooler brands in September 2026?
6 changes
In September 2026, Igloo overtook RTIC to rank 2nd among cooler brands in the United States, with 19% of the searches.
In September 2026, YETI gained share of searches among cooler brands in the United States, from 40.2% to 42.5%.
In September 2026, RTIC lost share of searches among cooler brands in the United States, from 22% to 19%.
In September 2026, Coleman lost share of searches among cooler brands in the United States, from 4.4% to 3.8%.
Engel’s share of searches among cooler brands in the United States has gained ground for 3 months in a row, from 3.3% to 4.7% in September 2026.
Estimated monthly branded searches for Dometic in the United States rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026.
How are Coleman’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- coleman cooler
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