Brandwave

How popular isRTIC?

In September 2026, people searched for RTIC by name about 110,000 times in the United States, a 48.6% increase from the previous year. These searches made up 19% of all United States cooler brand searches, placing RTIC third out of ten brands. When we asked both ChatGPT and Google AI Overviews about cooler brands, RTIC appeared in four of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

RTIC is the third most searched of 10 competitors and the second most recommended in AI answers.

  1. YETIShare of searches 42.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. IglooShare of searches 19%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. RTICShare of searches 19%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. EngelShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. ColemanShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top cooler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RTIC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. RTIC is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YETI1st
  2. RTIC2nd
  3. Coleman3rd
  4. Igloo4th
  5. Pelican5th
  6. Engel6th
  7. Dometic7th
  8. Orca8th
  9. Stanley–
  10. Grizzly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RTIC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Igloo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coleman3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Engel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pelican1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orca1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dometic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grizzly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cooler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which cooler brands compete with RTIC?

RTIC against cooler brands in the United States, by month

Share of searches by month for YETI, Igloo, RTIC, Engel, Coleman, Stanley, Grizzly, Pelican. The figures are in the table below the chart.

View monthly share of searches table
MonthYETIIglooRTICEngelColemanStanleyGrizzlyPelicanOrcaDometic
Oct 202546%16.9%16.9%4.1%4.1%2.8%2.8%2.8%2.8%0.82%
Nov 202548.5%11.9%21.7%3.6%2.9%3.6%2.4%2.4%2.4%0.71%
Dec 202552%12.8%19%3.8%2.1%4.7%1.7%1.7%1.7%0.5%
Jan 202645.7%13.7%20.5%4.1%3.4%5%2.7%2.2%1.8%0.8%
Feb 202641.3%15.1%22.6%5.5%3%4.5%2.5%2.5%2%0.89%
Mar 202642.9%19.2%19.2%3.9%3.2%4.7%2.1%2.1%1.7%0.94%
Apr 202639.5%17.7%21.7%3.6%3.6%6.5%2.4%2.4%1.9%0.87%
May 202642.6%15.6%23.3%3.1%3.1%5.7%1.7%2.1%1.7%0.94%
Jun 202644.5%16.3%19.9%3.3%4%4%2.7%2.7%1.8%0.8%
Jul 202639.6%17.8%21.6%4.4%4.4%3.6%2.9%2.9%1.9%0.87%
Aug 202640.2%18%22%4.4%4.4%3%2.4%2.4%2%1.1%
Sep 202642.5%19%19%4.7%3.8%3.1%2.6%2.6%1.7%0.93%

  1. 1.YETI

    42.5%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share +2.3 points.

  2. 2.Igloo

    19%

    Moved from 3rd to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share +1 points.

  3. 3.RTIC

    19%

    Moved from 2nd to 3rd. 110K estimated branded searches, -33.3% vs prior month. Share -3 points.

  4. 4.Engel

    4.7%

    Moved from 5th to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.3 points.

  5. 5.Coleman

    3.8%

    Moved from 4th to 5th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.6 points.

  6. 6.Stanley

    3.1%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.2 points.

  7. 7.Grizzly

    2.6%

    Held 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  8. 8.Pelican

    2.6%

    Held 8th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  9. 9.Orca

    1.7%

    Held 9th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.3 points.

  10. 10.Dometic

    0.93%

    Held 10th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare popularity between RTIC and its closest rivals

Every comparison with RTIC

9 comparisons

How has branded search demand for RTIC changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RTIC in the United States rose from 74K to 110K.
  • Across the 12 months ending September 2026, RTIC’s share of searches among cooler brands in the United States increased from 16.9% to 19%.
  • Across the 12 months ending September 2026, RTIC’s share of searches among cooler brands in the United States peaked at 23.3% in May 2026 and was lowest at 16.9% in October 2025.

How did search popularity change for United States cooler brands in September 2026?

6 changes

  1. In September 2026, Igloo overtook RTIC to rank 2nd among cooler brands in the United States, with 19% of the searches.

  2. In September 2026, YETI gained share of searches among cooler brands in the United States, from 40.2% to 42.5%.

  3. In September 2026, RTIC lost share of searches among cooler brands in the United States, from 22% to 19%.

  4. In September 2026, Coleman lost share of searches among cooler brands in the United States, from 4.4% to 3.8%.

  5. Engel’s share of searches among cooler brands in the United States has gained ground for 3 months in a row, from 3.3% to 4.7% in September 2026.

  6. Estimated monthly branded searches for Dometic in the United States rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026.

How are RTIC’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using RTIC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rtic cooler

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How the Brand Demand Index is measured

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