Cooler brands in the United States:Which are most popular?

Name: Cooler brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, YETI was the most searched cooler brand in the United States, accounting for 42.5% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, YETI showed up in every answer. YETI was recommended most often, coming first in three out of four responses that gave a list.

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Top cooler brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, YETI appeared every time. YETI was recommended most often, coming first in three out of four answers that gave a list. RTIC was second, and Coleman was third. Stanley, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

YETI1st
RTIC2nd
Coleman3rd
Igloo4th
Pelican5th
Engel6th
Dometic7th
Orca8th
Stanley–
Grizzly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
YETI	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
RTIC	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Igloo	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Coleman	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Engel	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Pelican	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Orca	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Dometic	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Stanley	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Grizzly	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RTIC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Igloo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Coleman3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Engel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pelican1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Orca1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dometic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grizzly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cooler brands

5 answers

Asked ChatGPT
“Which cooler should I buy?”
1. 1YETI
Asked ChatGPT
“What are the best cooler brands?”
1. 1YETI
2. 2RTIC
3. 3Pelican
4. 4Coleman
5. 5Igloo
6. 6Engel
7. 7Orca
Asked ChatGPT
“What cooler keeps ice the longest?”
1. 1YETI
2. 2RTIC
3. 3Igloo
Searched Google, AI Overview
“cooler”
1. 1Coleman
2. 2YETI
3. 3RTIC
4. 4Igloo
Searched Google, AI Overview
“best cooler”
1. 1YETI
2. 2Coleman
3. 3RTIC
4. 4Dometic

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which cooler brands do people search for most?

This chart shows how often people search Google for each cooler brand by name. Each line represents a brand's share of searches for all ten cooler brands we track, month by month, from searches in United States.

Share of searches among cooler brands in the United States, by month

Month	YETI	Igloo	RTIC	Engel	Coleman	Stanley	Grizzly	Pelican	Orca	Dometic
Oct 2025	46%	16.9%	16.9%	4.1%	4.1%	2.8%	2.8%	2.8%	2.8%	0.82%
Nov 2025	48.5%	11.9%	21.7%	3.6%	2.9%	3.6%	2.4%	2.4%	2.4%	0.71%
Dec 2025	52%	12.8%	19%	3.8%	2.1%	4.7%	1.7%	1.7%	1.7%	0.5%
Jan 2026	45.7%	13.7%	20.5%	4.1%	3.4%	5%	2.7%	2.2%	1.8%	0.8%
Feb 2026	41.3%	15.1%	22.6%	5.5%	3%	4.5%	2.5%	2.5%	2%	0.89%
Mar 2026	42.9%	19.2%	19.2%	3.9%	3.2%	4.7%	2.1%	2.1%	1.7%	0.94%
Apr 2026	39.5%	17.7%	21.7%	3.6%	3.6%	6.5%	2.4%	2.4%	1.9%	0.87%
May 2026	42.6%	15.6%	23.3%	3.1%	3.1%	5.7%	1.7%	2.1%	1.7%	0.94%
Jun 2026	44.5%	16.3%	19.9%	3.3%	4%	4%	2.7%	2.7%	1.8%	0.8%
Jul 2026	39.6%	17.8%	21.6%	4.4%	4.4%	3.6%	2.9%	2.9%	1.9%	0.87%
Aug 2026	40.2%	18%	22%	4.4%	4.4%	3%	2.4%	2.4%	2%	1.1%
Sep 2026	42.5%	19%	19%	4.7%	3.8%	3.1%	2.6%	2.6%	1.7%	0.93%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	YETI	42.5%	246K	-18.3%	+2.3 points
2, moved from 3rd to 2nd	Igloo	19%	110K	-18.5%	+1 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	RTIC	19%	110K	-33.3%	-3 pointsmoved from 2nd to 3rd
4, moved from 5th to 4th	Engel	4.7%	27.1K	-18.1%	+0.3 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Coleman	3.8%	22.2K	-32.9%	-0.6 pointsmoved from 4th to 5th
6, held 6th	Stanley	3.1%	18.1K	-18.5%	+0.2 points
7, held 7th	Grizzly	2.6%	14.8K	-18.2%	+0.1 points
8, held 8th	Pelican	2.6%	14.8K	-18.2%	+0.1 points
9, held 9th	Orca	1.7%	9.9K	-33.1%	-0.3 points
10, held 10th	Dometic	0.93%	5.4K	-33.3%	-0.1 points

1.YETI
42.5%
Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share +2.3 points.
2.Igloo
19%
Moved from 3rd to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share +1 points.
3.RTIC
19%
Moved from 2nd to 3rd. 110K estimated branded searches, -33.3% vs prior month. Share -3 points.
4.Engel
4.7%
Moved from 5th to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.3 points.
5.Coleman
3.8%
Moved from 4th to 5th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.6 points.
6.Stanley
3.1%
Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.2 points.
7.Grizzly
2.6%
Held 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
8.Pelican
2.6%
Held 8th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
9.Orca
1.7%
Held 9th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.3 points.
10.Dometic
0.93%
Held 10th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Which brand is most popular in search among cooler brands in the United States?

10 brands

In September 2026, YETI was the most searched among cooler brands in the United States, with an estimated 246K branded searches, 42.5% of all searches for the ten we track. Igloo is in 2nd place, 23.5 percentage points behind at 19%.

United States cooler brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
YETI	46% → 42.5%	52%Dec 2025	39.5%Apr 2026	1st
Igloo	16.9% → 19%	19.2%Mar 2026	11.9%Nov 2025	2nd
RTIC	16.9% → 19%	23.3%May 2026	16.9%Oct 2025	3rd
Engel	4.1% → 4.7%	5.5%Feb 2026	3.1%May 2026	5th → 4th
Coleman	4.1% → 3.8%	4.4%Aug 2026	2.1%Dec 2025	4th → 5th
Stanley	2.8% → 3.1%	6.5%Apr 2026	2.8%Oct 2025	9th → 6th
Grizzly	2.8% → 2.6%	2.9%Jul 2026	1.7%Dec 2025	6th → 7th
Pelican	2.8% → 2.6%	2.9%Jul 2026	1.7%Dec 2025	8th
Orca	2.8% → 1.7%	2.8%Oct 2025	1.7%Dec 2025	7th → 9th
Dometic	0.82% → 0.93%	1.1%Aug 2026	0.5%Dec 2025	10th

Each finding as a sentence

Across the 12 months ending September 2026, YETI’s share of searches among cooler brands in the United States decreased from 46% to 42.5%.
Across the 12 months ending September 2026, Igloo’s share of searches among cooler brands in the United States increased from 16.9% to 19%.
Across the 12 months ending September 2026, RTIC’s share of searches among cooler brands in the United States increased from 16.9% to 19%.
Across the 12 months ending September 2026, Engel’s share of searches among cooler brands in the United States increased from 4.1% to 4.7%.
Across the 12 months ending September 2026, Orca’s share of searches among cooler brands in the United States decreased from 2.8% to 1.7%.
Across the 12 months ending September 2026, YETI’s share of searches among cooler brands in the United States peaked at 52% in December 2025 and was lowest at 39.5% in April 2026.
Across the 12 months ending September 2026, Igloo’s share of searches among cooler brands in the United States peaked at 19.2% in March 2026 and was lowest at 11.9% in November 2025.
Across the 12 months ending September 2026, RTIC’s share of searches among cooler brands in the United States peaked at 23.3% in May 2026 and was lowest at 16.9% in October 2025.
Across the 12 months ending September 2026, Engel’s share of searches among cooler brands in the United States peaked at 5.5% in February 2026 and was lowest at 3.1% in May 2026.
Across the 12 months ending September 2026, Coleman’s share of searches among cooler brands in the United States peaked at 4.4% in August 2026 and was lowest at 2.1% in December 2025.
Across the 12 months ending September 2026, Stanley’s share of searches among cooler brands in the United States peaked at 6.5% in April 2026 and was lowest at 2.8% in October 2025.
Across the 12 months ending September 2026, Grizzly’s share of searches among cooler brands in the United States peaked at 2.9% in July 2026 and was lowest at 1.7% in December 2025.
Across the 12 months ending September 2026, Pelican’s share of searches among cooler brands in the United States peaked at 2.9% in July 2026 and was lowest at 1.7% in December 2025.
Across the 12 months ending September 2026, Orca’s share of searches among cooler brands in the United States peaked at 2.8% in October 2025 and was lowest at 1.7% in December 2025.
Across the 12 months ending September 2026, Engel rose from 5th to 4th among cooler brands in the United States.
Across the 12 months ending September 2026, Coleman fell from 4th to 5th among cooler brands in the United States.
Across the 12 months ending September 2026, Stanley rose from 9th to 6th among cooler brands in the United States.
Across the 12 months ending September 2026, Grizzly fell from 6th to 7th among cooler brands in the United States.
Across the 12 months ending September 2026, Orca fell from 7th to 9th among cooler brands in the United States.
Across the 12 months ending September 2026, Pelican and Dometic held steady: their share of searches among cooler brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States cooler brands in September 2026?

8 changes

In September 2026, Igloo overtook RTIC to rank 2nd among cooler brands in the United States, with 19% of the searches.
In September 2026, YETI gained share of searches among cooler brands in the United States, from 40.2% to 42.5%.
In September 2026, RTIC lost share of searches among cooler brands in the United States, from 22% to 19%.
In September 2026, Coleman lost share of searches among cooler brands in the United States, from 4.4% to 3.8%.
Engel’s share of searches among cooler brands in the United States has gained ground for 3 months in a row, from 3.3% to 4.7% in September 2026.
Estimated monthly branded searches for Dometic in the United States rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026.
Estimated monthly branded searches for Stanley in the United States rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
Estimated monthly branded searches for Grizzly in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are branded searches counted for cooler brands?

10 search terms

Each brand's share of searches among cooler brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.