Coleman vs Engel:Which is more popular?
In September 2026, Engel had more branded searches than Coleman among cooler brands in the United States. Engel had about 27,100 branded searches, while Coleman had 22,200. Engel made up 4.7% of all cooler brand searches we track, and Coleman accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about cooler brands, Coleman appeared in three of the five answers and Engel in one. Coleman was mentioned before Engel in every answer that named either.
Who do people search for more?
Engel, about 22% more searches than Coleman
Who does AI mention more?
Coleman, mentioned in 3 of 5 answers, Engel in 1
Who does AI recommend more?
Coleman, named ahead of Engel in 3 of 3 answers
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Top cooler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Coleman was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Engel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coleman was listed before Engel in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RTIC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Igloo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Coleman3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Engel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pelican1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Orca1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dometic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grizzly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cooler brands
5 answers
Asked ChatGPT
“Which cooler should I buy?”
- 1YETI
- 1
Asked ChatGPT
“What are the best cooler brands?”
Asked ChatGPT
“What cooler keeps ice the longest?”
Searched Google, AI Overview
“cooler”
Searched Google, AI Overview
“best cooler”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Coleman or Engel more popular in search?
This chart shows how often people search Google for Coleman and Engel by name. Each line represents a brand's share of searches for all ten cooler brands we track, month by month, from searches in United States.
Share of searches by month for Engel, Coleman. The figures are in the table below the chart.
View monthly share of searches table
| Month | YETI | Igloo | RTIC | Engel | Coleman | Stanley | Grizzly | Pelican | Orca | Dometic |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 16.9% | 16.9% | 4.1% | 4.1% | 2.8% | 2.8% | 2.8% | 2.8% | 0.82% |
| Nov 2025 | 48.5% | 11.9% | 21.7% | 3.6% | 2.9% | 3.6% | 2.4% | 2.4% | 2.4% | 0.71% |
| Dec 2025 | 52% | 12.8% | 19% | 3.8% | 2.1% | 4.7% | 1.7% | 1.7% | 1.7% | 0.5% |
| Jan 2026 | 45.7% | 13.7% | 20.5% | 4.1% | 3.4% | 5% | 2.7% | 2.2% | 1.8% | 0.8% |
| Feb 2026 | 41.3% | 15.1% | 22.6% | 5.5% | 3% | 4.5% | 2.5% | 2.5% | 2% | 0.89% |
| Mar 2026 | 42.9% | 19.2% | 19.2% | 3.9% | 3.2% | 4.7% | 2.1% | 2.1% | 1.7% | 0.94% |
| Apr 2026 | 39.5% | 17.7% | 21.7% | 3.6% | 3.6% | 6.5% | 2.4% | 2.4% | 1.9% | 0.87% |
| May 2026 | 42.6% | 15.6% | 23.3% | 3.1% | 3.1% | 5.7% | 1.7% | 2.1% | 1.7% | 0.94% |
| Jun 2026 | 44.5% | 16.3% | 19.9% | 3.3% | 4% | 4% | 2.7% | 2.7% | 1.8% | 0.8% |
| Jul 2026 | 39.6% | 17.8% | 21.6% | 4.4% | 4.4% | 3.6% | 2.9% | 2.9% | 1.9% | 0.87% |
| Aug 2026 | 40.2% | 18% | 22% | 4.4% | 4.4% | 3% | 2.4% | 2.4% | 2% | 1.1% |
| Sep 2026 | 42.5% | 19% | 19% | 4.7% | 3.8% | 3.1% | 2.6% | 2.6% | 1.7% | 0.93% |
How has the Coleman and Engel comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Coleman took it in June 2026, Engel took it in September 2026.
- Across the 12 months ending September 2026, Coleman’s share of searches among cooler brands in the United States moved from 4.1% to 3.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Engel’s share of searches among cooler brands in the United States moved from 4.1% to 4.7%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
How did search popularity change for United States cooler brands in September 2026?
2 changes
In September 2026, Coleman lost share of searches among cooler brands in the United States, from 4.4% to 3.8%.
Engel’s share of searches among cooler brands in the United States has gained ground for 3 months in a row, from 3.3% to 4.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Coleman’s and Engel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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