Brandwave

Stanley vs YETI:Which is more popular?

In September 2026, Stanley and YETI were level in searches among water bottle brands in the United States, with an estimated 67.1K versus 74K branded searches, at 3.3% and 3.6% of the total. When we asked ChatGPT and Google AI Overviews about water bottle brands, YETI appeared in four of the five answers and Stanley in three. YETI was mentioned before Stanley in every answer that named either.

Among water bottle brands in the United States in September 2026

Who do people search for more?

YETI, about 10% more searches than Stanley

YETI 74K searchesStanley 67.1K searches

Who does AI mention more?

YETI, mentioned in 4 of 5 answers, Stanley in 3

YETI in 4 of 5Stanley in 3 of 5

Who does AI recommend more?

YETI, named ahead of Stanley in 4 of 4 answers

YETI first in 4Stanley never first

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Top water bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Stanley was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. YETI was listed before Stanley in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. Owala2nd
  3. YETI3rd
  4. Nalgene4th
  5. Stanley5th
  6. Klean Kanteen6th
  7. CamelBak7th
  8. BrüMate–
  9. Simple Modern–
  10. Contigo–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nalgene4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BrüMate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simple Modern0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Contigo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about water bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Stanley or YETI more popular in search?

This chart shows how often people search Google for Stanley and YETI by name. Each line represents a brand's share of searches for all 13 water bottle brands we track, month by month, from searches in United States.

Stanley and YETI among water bottle brands in the United States, by month

Share of searches by month for YETI, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaBrüMateHydro FlaskYETIStanleySimple ModernCamelBakNalgeneKlean KanteenContigoThermosZojirushiLARQ
Oct 202558.9%11.9%11.9%2.9%5.2%2.9%1.6%1.6%1.3%0.71%0.71%0.26%0.14%
Nov 202564.1%10.5%10.5%3.9%4.1%2.6%0.95%1.2%0.95%0.52%0.42%0.19%0.1%
Dec 202556.2%11.3%13.8%6.2%5.3%2.3%1%1.2%1.2%0.55%0.45%0.3%0.16%
Jan 202659.1%11.9%11.9%4.4%4.3%2.4%1.3%1.6%1.3%0.72%0.59%0.32%0.14%
Feb 202659.1%11.9%11.9%4.4%3.8%2.4%1.6%2%1.3%0.71%0.58%0.26%0.17%
Mar 202660.1%12.1%12.1%3.6%3.5%2%1.6%2%1.3%0.73%0.49%0.22%0.12%
Apr 202661.4%12.4%10.1%3.7%3.6%2%1.7%2%1.4%0.75%0.5%0.22%0.12%
May 202655.5%13.6%11.2%5%4.5%2.7%2.2%1.8%1.5%0.82%0.67%0.24%0.13%
Jun 202654.8%13.5%11%5%4%3.3%2.7%2.2%1.5%0.81%0.66%0.36%0.13%
Jul 202659.7%12%9.8%3.6%3.5%5.4%1.6%1.6%1.1%0.72%0.72%0.26%0.1%
Aug 202661.7%10.1%10.1%3.7%3.8%3.7%1.7%1.7%1.4%0.91%0.74%0.41%0.1%
Sep 202659.7%14.7%9.8%3.6%3.3%2.4%1.6%1.6%1.3%0.72%0.72%0.32%0.09%

How has the Stanley and YETI comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: YETI took it in December 2025, Stanley took it in August 2026, YETI took it in September 2026.
  • Across the 12 months ending September 2026, Stanley’s share of searches among water bottle brands in the United States moved from 5.2% to 3.3%, and its estimated monthly branded searches moved from 108K to 67.1K.
  • Across the 12 months ending September 2026, YETI’s share of searches among water bottle brands in the United States moved from 2.9% to 3.6%, and its estimated monthly branded searches moved from 60.5K to 74K.

How did search popularity change for United States water bottle brands in September 2026?

2 changes

  1. In September 2026, Stanley lost share of searches among water bottle brands in the United States, from 3.8% to 3.3%.

  2. In September 2026, YETI rose from 6th to 4th among water bottle brands in the United States.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Stanley’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stanley

3 branded search terms

  • stanley quencher
  • stanley tumbler
  • stanley water bottle

YETI

1 branded search term

  • yeti tumbler

How the Brand Demand Index is measured

Other head-to-heads among water bottle brands

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