Brandwave

How popular isYETI?

In September 2026, people searched for YETI by name about 320,000 times in the United States, a 22.4% increase from the previous year. These searches made up 3.6% of all United States water bottle brand searches, placing YETI fourth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about water bottle brands, YETI appeared in four of the five answers and was the third most recommended of the 13.

Search and AI answers in September 2026

YETI is the fourth most searched of 13 competitors and the third most recommended in AI answers.

  1. OwalaShare of searches 59.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. BrüMateShare of searches 14.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Hydro FlaskShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. YETIShare of searches 3.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. StanleyShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

+8 more

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Top water bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. YETI is the third most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. Owala2nd
  3. YETI3rd
  4. Nalgene4th
  5. Stanley5th
  6. Klean Kanteen6th
  7. CamelBak7th
  8. BrüMate–
  9. Simple Modern–
  10. Contigo–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nalgene4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BrüMate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simple Modern0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Contigo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about water bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which water bottle brands compete with YETI?

YETI against water bottle brands in the United States, by month

Share of searches by month for Owala, BrüMate, Hydro Flask, YETI, Stanley, Simple Modern. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaBrüMateHydro FlaskYETIStanleySimple ModernCamelBakNalgeneKlean KanteenContigoThermosZojirushiLARQ
Oct 202558.9%11.9%11.9%2.9%5.2%2.9%1.6%1.6%1.3%0.71%0.71%0.26%0.14%
Nov 202564.1%10.5%10.5%3.9%4.1%2.6%0.95%1.2%0.95%0.52%0.42%0.19%0.1%
Dec 202556.2%11.3%13.8%6.2%5.3%2.3%1%1.2%1.2%0.55%0.45%0.3%0.16%
Jan 202659.1%11.9%11.9%4.4%4.3%2.4%1.3%1.6%1.3%0.72%0.59%0.32%0.14%
Feb 202659.1%11.9%11.9%4.4%3.8%2.4%1.6%2%1.3%0.71%0.58%0.26%0.17%
Mar 202660.1%12.1%12.1%3.6%3.5%2%1.6%2%1.3%0.73%0.49%0.22%0.12%
Apr 202661.4%12.4%10.1%3.7%3.6%2%1.7%2%1.4%0.75%0.5%0.22%0.12%
May 202655.5%13.6%11.2%5%4.5%2.7%2.2%1.8%1.5%0.82%0.67%0.24%0.13%
Jun 202654.8%13.5%11%5%4%3.3%2.7%2.2%1.5%0.81%0.66%0.36%0.13%
Jul 202659.7%12%9.8%3.6%3.5%5.4%1.6%1.6%1.1%0.72%0.72%0.26%0.1%
Aug 202661.7%10.1%10.1%3.7%3.8%3.7%1.7%1.7%1.4%0.91%0.74%0.41%0.1%
Sep 202659.7%14.7%9.8%3.6%3.3%2.4%1.6%1.6%1.3%0.72%0.72%0.32%0.09%

  1. 1.Owala

    59.7%

    Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -2 points.

  2. 2.BrüMate

    14.7%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +4.6 points.

  3. 3.Hydro Flask

    9.8%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  4. 4.YETI

    3.6%

    Moved from 6th to 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Stanley

    3.3%

    Moved from 4th to 5th. 67.1K estimated branded searches, -27.8% vs prior month. Share -0.5 points.

  6. 6.Simple Modern

    2.4%

    Moved from 5th to 6th. 49.5K estimated branded searches, -45.3% vs prior month. Share -1.3 points.

  7. 7.CamelBak

    1.6%

    Held 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.

  8. 8.Nalgene

    1.6%

    Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.

  9. 9.Klean Kanteen

    1.3%

    Held 9th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

  10. 10.Contigo

    0.72%

    Held 10th. 14.8K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

  11. 11.Thermos

    0.72%

    Held 11th. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

  12. 12.Zojirushi

    0.32%

    Held 12th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  13. 13.LARQ

    0.09%

    Held 13th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare popularity between YETI and its closest rivals

Every comparison with YETI

20 comparisons

How has branded search demand for YETI changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for YETI in the United States rose from 262K to 320K.
  • Across the 12 months ending September 2026, YETI’s share of searches among water bottle brands in the United States increased from 2.9% to 3.6%.
  • Across the 12 months ending September 2026, YETI’s share of searches among water bottle brands in the United States peaked at 6.2% in December 2025 and was lowest at 2.9% in October 2025.
  • Across the 12 months ending September 2026, YETI rose from 6th to 4th among water bottle brands in the United States.

How did search popularity change for United States water bottle brands in September 2026?

6 changes

  1. In September 2026, BrüMate gained share of searches among water bottle brands in the United States, from 10.1% to 14.7%.

  2. In September 2026, Owala lost share of searches among water bottle brands in the United States, from 61.7% to 59.7%.

  3. In September 2026, Simple Modern lost share of searches among water bottle brands in the United States, from 3.7% to 2.4%.

  4. In September 2026, Stanley lost share of searches among water bottle brands in the United States, from 3.8% to 3.3%.

  5. In September 2026, YETI rose from 6th to 4th among water bottle brands in the United States.

  6. Estimated monthly branded searches for Zojirushi in the United States rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are YETI’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yeti cooler
  • yeti tumbler

Do you work for YETI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does YETI compete?

YETI is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Water bottle brands4th of 133.6%Shown above
Cooler brands1st of 1042.5%Show ranking
Creator with pink hair and a pink jacket

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