Water bottle brands in the United States:Which are most popular?

Name: Water bottle brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Owala was the most searched water bottle brand in the United States, accounting for 59.7% of all searches among the 13 brands we track. When we checked with ChatGPT and Google AI Overviews, Owala and Hydro Flask showed up in every answer. Hydro Flask was recommended most often, coming first in four out of five responses.

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Top water bottle brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Owala and Hydro Flask appeared every time. Hydro Flask was recommended most often, coming first in four out of five answers. Owala was second, and YETI was third. BrüMate, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Owala	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Hydro Flask	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
YETI	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Nalgene	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Stanley	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
CamelBak	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Klean Kanteen	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
BrüMate	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Simple Modern	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Contigo	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Thermos	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Zojirushi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
LARQ	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nalgene4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stanley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CamelBak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BrüMate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simple Modern0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Contigo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thermos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zojirushi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LARQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water bottle brands

5 answers

Asked ChatGPT
“Which water bottle should I buy?”
1. 1Owala
2. 2Hydro Flask
3. 3Nalgene
Asked ChatGPT
“What are the best water bottle brands?”
1. 1Hydro Flask
2. 2Owala
3. 3YETI
4. 4Stanley
5. 5Nalgene
6. 6Klean Kanteen
7. 7CamelBak
Asked ChatGPT
“What is the best insulated water bottle?”
1. 1Hydro Flask
2. 2Owala
3. 3YETI
4. 4Stanley
Searched Google, AI Overview
“water bottle”
1. 1Hydro Flask
2. 2Owala
3. 3YETI
4. 4Nalgene
Searched Google, AI Overview
“best water bottle”
1. 1Hydro Flask
2. 2Owala
3. 3YETI
4. 4Nalgene
5. 5Stanley

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which water bottle brands do people search for most?

This chart shows how often people search Google for each water bottle brand by name. Each line represents a brand's share of searches for all 13 water bottle brands we track, month by month, from searches in United States.

Share of searches among water bottle brands in the United States, by month

Month	Owala	BrüMate	Hydro Flask	YETI	Stanley	Simple Modern	CamelBak	Nalgene	Klean Kanteen	Contigo	Thermos	Zojirushi	LARQ
Oct 2025	58.9%	11.9%	11.9%	2.9%	5.2%	2.9%	1.6%	1.6%	1.3%	0.71%	0.71%	0.26%	0.14%
Nov 2025	64.1%	10.5%	10.5%	3.9%	4.1%	2.6%	0.95%	1.2%	0.95%	0.52%	0.42%	0.19%	0.1%
Dec 2025	56.2%	11.3%	13.8%	6.2%	5.3%	2.3%	1%	1.2%	1.2%	0.55%	0.45%	0.3%	0.16%
Jan 2026	59.1%	11.9%	11.9%	4.4%	4.3%	2.4%	1.3%	1.6%	1.3%	0.72%	0.59%	0.32%	0.14%
Feb 2026	59.1%	11.9%	11.9%	4.4%	3.8%	2.4%	1.6%	2%	1.3%	0.71%	0.58%	0.26%	0.17%
Mar 2026	60.1%	12.1%	12.1%	3.6%	3.5%	2%	1.6%	2%	1.3%	0.73%	0.49%	0.22%	0.12%
Apr 2026	61.4%	12.4%	10.1%	3.7%	3.6%	2%	1.7%	2%	1.4%	0.75%	0.5%	0.22%	0.12%
May 2026	55.5%	13.6%	11.2%	5%	4.5%	2.7%	2.2%	1.8%	1.5%	0.82%	0.67%	0.24%	0.13%
Jun 2026	54.8%	13.5%	11%	5%	4%	3.3%	2.7%	2.2%	1.5%	0.81%	0.66%	0.36%	0.13%
Jul 2026	59.7%	12%	9.8%	3.6%	3.5%	5.4%	1.6%	1.6%	1.1%	0.72%	0.72%	0.26%	0.1%
Aug 2026	61.7%	10.1%	10.1%	3.7%	3.8%	3.7%	1.7%	1.7%	1.4%	0.91%	0.74%	0.41%	0.1%
Sep 2026	59.7%	14.7%	9.8%	3.6%	3.3%	2.4%	1.6%	1.6%	1.3%	0.72%	0.72%	0.32%	0.09%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Owala	59.7%	1.2M	-18.7%	-2 points
2, held 2nd	BrüMate	14.7%	301K	+22.4%	+4.6 points
3, held 3rd	Hydro Flask	9.8%	201K	-18.3%	-0.3 points
4, moved from 6th to 4th	YETI	3.6%	74K	-18.2%	-0.1 pointsmoved from 6th to 4th
5, moved from 4th to 5th	Stanley	3.3%	67.1K	-27.8%	-0.5 pointsmoved from 4th to 5th
6, moved from 5th to 6th	Simple Modern	2.4%	49.5K	-45.3%	-1.3 pointsmoved from 5th to 6th
7, held 7th	CamelBak	1.6%	33.1K	-18.3%	0 points
8, held 8th	Nalgene	1.6%	33.1K	-18.3%	0 points
9, held 9th	Klean Kanteen	1.3%	27.1K	-18.1%	0 points
10, held 10th	Contigo	0.72%	14.8K	-33.3%	-0.2 points
11, held 11th	Thermos	0.72%	14.8K	-18.2%	0 points
12, held 12th	Zojirushi	0.32%	6.6K	-33.3%	-0.1 points
13, held 13th	LARQ	0.09%	1.9K	-20.8%	0 points

1.Owala
59.7%
Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -2 points.
2.BrüMate
14.7%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +4.6 points.
3.Hydro Flask
9.8%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
4.YETI
3.6%
Moved from 6th to 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.Stanley
3.3%
Moved from 4th to 5th. 67.1K estimated branded searches, -27.8% vs prior month. Share -0.5 points.
6.Simple Modern
2.4%
Moved from 5th to 6th. 49.5K estimated branded searches, -45.3% vs prior month. Share -1.3 points.
7.CamelBak
1.6%
Held 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.
8.Nalgene
1.6%
Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.
9.Klean Kanteen
1.3%
Held 9th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.
10.Contigo
0.72%
Held 10th. 14.8K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
11.Thermos
0.72%
Held 11th. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.
12.Zojirushi
0.32%
Held 12th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.
13.LARQ
0.09%
Held 13th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

Which brand is most popular in search among water bottle brands in the United States?

13 brands

In September 2026, Owala was the most searched among water bottle brands in the United States, with an estimated 1.2M branded searches, 59.7% of all searches for the 13 we track. BrüMate is in 2nd place, 45 percentage points behind at 14.7%.

United States water bottle brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Owala	58.9% → 59.7%	64.1%Nov 2025	54.8%Jun 2026	1st
BrüMate	11.9% → 14.7%	14.7%Sep 2026	10.1%Aug 2026	2nd
Hydro Flask	11.9% → 9.8%	13.8%Dec 2025	9.8%Jul 2026	3rd
YETI	2.9% → 3.6%	6.2%Dec 2025	2.9%Oct 2025	6th → 4th
Stanley	5.2% → 3.3%	5.3%Dec 2025	3.3%Sep 2026	4th → 5th
Simple Modern	2.9% → 2.4%	5.4%Jul 2026	2%Mar 2026	5th → 6th
CamelBak	1.6%	2.7%Jun 2026	0.95%Nov 2025	7th
Nalgene	1.6%	2.2%Jun 2026	1.2%Nov 2025	8th
Klean Kanteen	1.3%	1.5%May 2026	0.95%Nov 2025	9th
Contigo	0.71% → 0.72%	0.91%Aug 2026	0.52%Nov 2025	10th
Thermos	0.71% → 0.72%	0.74%Aug 2026	0.42%Nov 2025	11th
Zojirushi	0.26% → 0.32%	0.41%Aug 2026	0.19%Nov 2025	12th
LARQ	0.14% → 0.09%	0.17%Feb 2026	0.09%Sep 2026	13th

Each finding as a sentence

Across the 12 months ending September 2026, Owala’s share of searches among water bottle brands in the United States increased from 58.9% to 59.7%.
Across the 12 months ending September 2026, BrüMate’s share of searches among water bottle brands in the United States increased from 11.9% to 14.7%.
Across the 12 months ending September 2026, Hydro Flask’s share of searches among water bottle brands in the United States decreased from 11.9% to 9.8%.
Across the 12 months ending September 2026, YETI’s share of searches among water bottle brands in the United States increased from 2.9% to 3.6%.
Across the 12 months ending September 2026, Stanley’s share of searches among water bottle brands in the United States decreased from 5.2% to 3.3%.
Across the 12 months ending September 2026, Owala’s share of searches among water bottle brands in the United States peaked at 64.1% in November 2025 and was lowest at 54.8% in June 2026.
Across the 12 months ending September 2026, BrüMate’s share of searches among water bottle brands in the United States peaked at 14.7% in September 2026 and was lowest at 10.1% in August 2026.
Across the 12 months ending September 2026, Hydro Flask’s share of searches among water bottle brands in the United States peaked at 13.8% in December 2025 and was lowest at 9.8% in July 2026.
Across the 12 months ending September 2026, YETI’s share of searches among water bottle brands in the United States peaked at 6.2% in December 2025 and was lowest at 2.9% in October 2025.
Across the 12 months ending September 2026, Stanley’s share of searches among water bottle brands in the United States peaked at 5.3% in December 2025 and was lowest at 3.3% in September 2026.
Across the 12 months ending September 2026, Simple Modern’s share of searches among water bottle brands in the United States peaked at 5.4% in July 2026 and was lowest at 2% in March 2026.
Across the 12 months ending September 2026, CamelBak’s share of searches among water bottle brands in the United States peaked at 2.7% in June 2026 and was lowest at 0.95% in November 2025.
Across the 12 months ending September 2026, Nalgene’s share of searches among water bottle brands in the United States peaked at 2.2% in June 2026 and was lowest at 1.2% in November 2025.
Across the 12 months ending September 2026, YETI rose from 6th to 4th among water bottle brands in the United States.
Across the 12 months ending September 2026, Stanley fell from 4th to 5th among water bottle brands in the United States.
Across the 12 months ending September 2026, Simple Modern fell from 5th to 6th among water bottle brands in the United States.
Across the 12 months ending September 2026, CamelBak, Nalgene, Klean Kanteen, Contigo, Thermos, Zojirushi and LARQ held steady: their share of searches among water bottle brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States water bottle brands in September 2026?

8 changes

In September 2026, BrüMate gained share of searches among water bottle brands in the United States, from 10.1% to 14.7%.
In September 2026, Owala lost share of searches among water bottle brands in the United States, from 61.7% to 59.7%.
In September 2026, Simple Modern lost share of searches among water bottle brands in the United States, from 3.7% to 2.4%.
In September 2026, Stanley lost share of searches among water bottle brands in the United States, from 3.8% to 3.3%.
In September 2026, YETI rose from 6th to 4th among water bottle brands in the United States.
Estimated monthly branded searches for Zojirushi in the United States rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for LARQ in the United States fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for Hydro Flask in the United States fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are branded searches counted for water bottle brands?

15 search terms

Each brand's share of searches among water bottle brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.