Brandwave

BrüMate vs Hydro Flask:Which is more popular?

In September 2026, BrüMate had more branded searches than Hydro Flask among water bottle brands in the United States. BrüMate had about 301,000 branded searches, while Hydro Flask had 201,000. BrüMate made up 14.7% of all water bottle brand searches we track, and Hydro Flask accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about water bottle brands, Hydro Flask appeared in all five answers and BrüMate in none.

Among water bottle brands in the United States in September 2026

Who do people search for more?

BrüMate, about 50% more searches than Hydro Flask

BrüMate 301K searchesHydro Flask 201K searches

Who does AI mention more?

Hydro Flask, mentioned in every answer we collected

Hydro Flask in 5 of 5BrüMate in 0 of 5

Who does AI recommend more?

Hydro Flask, the only one of the two named

Hydro Flask first in 5BrüMate never named

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Top water bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hydro Flask appeared in all five answers. BrüMate did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. Owala2nd
  3. YETI3rd
  4. Nalgene4th
  5. Stanley5th
  6. Klean Kanteen6th
  7. CamelBak7th
  8. BrüMate–
  9. Simple Modern–
  10. Contigo–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nalgene4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BrüMate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simple Modern0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Contigo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about water bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is BrüMate or Hydro Flask more popular in search?

This chart shows how often people search Google for BrüMate and Hydro Flask by name. Each line represents a brand's share of searches for all 13 water bottle brands we track, month by month, from searches in United States.

BrüMate and Hydro Flask among water bottle brands in the United States, by month

Share of searches by month for BrüMate, Hydro Flask. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaBrüMateHydro FlaskYETIStanleySimple ModernCamelBakNalgeneKlean KanteenContigoThermosZojirushiLARQ
Oct 202558.9%11.9%11.9%2.9%5.2%2.9%1.6%1.6%1.3%0.71%0.71%0.26%0.14%
Nov 202564.1%10.5%10.5%3.9%4.1%2.6%0.95%1.2%0.95%0.52%0.42%0.19%0.1%
Dec 202556.2%11.3%13.8%6.2%5.3%2.3%1%1.2%1.2%0.55%0.45%0.3%0.16%
Jan 202659.1%11.9%11.9%4.4%4.3%2.4%1.3%1.6%1.3%0.72%0.59%0.32%0.14%
Feb 202659.1%11.9%11.9%4.4%3.8%2.4%1.6%2%1.3%0.71%0.58%0.26%0.17%
Mar 202660.1%12.1%12.1%3.6%3.5%2%1.6%2%1.3%0.73%0.49%0.22%0.12%
Apr 202661.4%12.4%10.1%3.7%3.6%2%1.7%2%1.4%0.75%0.5%0.22%0.12%
May 202655.5%13.6%11.2%5%4.5%2.7%2.2%1.8%1.5%0.82%0.67%0.24%0.13%
Jun 202654.8%13.5%11%5%4%3.3%2.7%2.2%1.5%0.81%0.66%0.36%0.13%
Jul 202659.7%12%9.8%3.6%3.5%5.4%1.6%1.6%1.1%0.72%0.72%0.26%0.1%
Aug 202661.7%10.1%10.1%3.7%3.8%3.7%1.7%1.7%1.4%0.91%0.74%0.41%0.1%
Sep 202659.7%14.7%9.8%3.6%3.3%2.4%1.6%1.6%1.3%0.72%0.72%0.32%0.09%

How has the BrüMate and Hydro Flask comparison changed over the last 12 months?

3 findings

How did search popularity change for United States water bottle brands in September 2026?

2 changes

  1. In September 2026, BrüMate gained share of searches among water bottle brands in the United States, from 10.1% to 14.7%.

  2. Estimated monthly branded searches for Hydro Flask in the United States fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BrüMate’s and Hydro Flask’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BrüMate

1 branded search term

  • brumate

Hydro Flask

1 branded search term

  • hydro flask

How the Brand Demand Index is measured

Other head-to-heads among water bottle brands

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