Owala vs Stanley:Which is more popular?
In September 2026, Owala had more branded searches than Stanley among water bottle brands in the United States. Owala had about 1.2 million branded searches, while Stanley had 67,100. Owala made up 59.7% of all water bottle brand searches we track, and Stanley accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about water bottle brands, Owala appeared in all five answers and Stanley in three. Owala was mentioned before Stanley in every answer.
Who do people search for more?
Owala, about 18 searches for every 1 for Stanley
Who does AI mention more?
Owala, mentioned in every answer we collected
Who does AI recommend more?
Owala, named ahead of Stanley in every answer
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Top water bottle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Owala appeared in all five answers. Stanley was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Owala was listed before Stanley in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hydro Flask1st- Owala2nd
YETI3rd
Nalgene4th
Stanley5th
Klean Kanteen6th
CamelBak7th
BrüMate–
Simple Modern–
Contigo–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nalgene4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stanley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CamelBak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BrüMate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Simple Modern0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Contigo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water bottle brands
5 answers
Asked ChatGPT
“Which water bottle should I buy?”
Asked ChatGPT
“What are the best water bottle brands?”
Asked ChatGPT
“What is the best insulated water bottle?”
Searched Google, AI Overview
“water bottle”
Searched Google, AI Overview
“best water bottle”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Owala or Stanley more popular in search?
This chart shows how often people search Google for Owala and Stanley by name. Each line represents a brand's share of searches for all 13 water bottle brands we track, month by month, from searches in United States.
Share of searches by month for Owala, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owala | BrüMate | Hydro Flask | YETI | Stanley | Simple Modern | CamelBak | Nalgene | Klean Kanteen | Contigo | Thermos | Zojirushi | LARQ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 11.9% | 11.9% | 2.9% | 5.2% | 2.9% | 1.6% | 1.6% | 1.3% | 0.71% | 0.71% | 0.26% | 0.14% |
| Nov 2025 | 64.1% | 10.5% | 10.5% | 3.9% | 4.1% | 2.6% | 0.95% | 1.2% | 0.95% | 0.52% | 0.42% | 0.19% | 0.1% |
| Dec 2025 | 56.2% | 11.3% | 13.8% | 6.2% | 5.3% | 2.3% | 1% | 1.2% | 1.2% | 0.55% | 0.45% | 0.3% | 0.16% |
| Jan 2026 | 59.1% | 11.9% | 11.9% | 4.4% | 4.3% | 2.4% | 1.3% | 1.6% | 1.3% | 0.72% | 0.59% | 0.32% | 0.14% |
| Feb 2026 | 59.1% | 11.9% | 11.9% | 4.4% | 3.8% | 2.4% | 1.6% | 2% | 1.3% | 0.71% | 0.58% | 0.26% | 0.17% |
| Mar 2026 | 60.1% | 12.1% | 12.1% | 3.6% | 3.5% | 2% | 1.6% | 2% | 1.3% | 0.73% | 0.49% | 0.22% | 0.12% |
| Apr 2026 | 61.4% | 12.4% | 10.1% | 3.7% | 3.6% | 2% | 1.7% | 2% | 1.4% | 0.75% | 0.5% | 0.22% | 0.12% |
| May 2026 | 55.5% | 13.6% | 11.2% | 5% | 4.5% | 2.7% | 2.2% | 1.8% | 1.5% | 0.82% | 0.67% | 0.24% | 0.13% |
| Jun 2026 | 54.8% | 13.5% | 11% | 5% | 4% | 3.3% | 2.7% | 2.2% | 1.5% | 0.81% | 0.66% | 0.36% | 0.13% |
| Jul 2026 | 59.7% | 12% | 9.8% | 3.6% | 3.5% | 5.4% | 1.6% | 1.6% | 1.1% | 0.72% | 0.72% | 0.26% | 0.1% |
| Aug 2026 | 61.7% | 10.1% | 10.1% | 3.7% | 3.8% | 3.7% | 1.7% | 1.7% | 1.4% | 0.91% | 0.74% | 0.41% | 0.1% |
| Sep 2026 | 59.7% | 14.7% | 9.8% | 3.6% | 3.3% | 2.4% | 1.6% | 1.6% | 1.3% | 0.72% | 0.72% | 0.32% | 0.09% |
How has the Owala and Stanley comparison changed over the last 12 months?
3 findings
- Owala was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Owala’s share of searches among water bottle brands in the United States moved from 58.9% to 59.7%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Stanley’s share of searches among water bottle brands in the United States moved from 5.2% to 3.3%, and its estimated monthly branded searches moved from 108K to 67.1K.
How did search popularity change for United States water bottle brands in September 2026?
2 changes
In September 2026, Owala lost share of searches among water bottle brands in the United States, from 61.7% to 59.7%.
In September 2026, Stanley lost share of searches among water bottle brands in the United States, from 3.8% to 3.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Owala’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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