Brandwave

Thermos vs YETI:Which is more popular?

In September 2026, YETI had more branded searches than Thermos among water bottle brands in the United States. YETI had about 74,000 branded searches, while Thermos had 14,800. YETI made up 3.6% of all water bottle brand searches we track, and Thermos accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about water bottle brands, YETI appeared in four of the five answers and Thermos in none.

Among water bottle brands in the United States in September 2026

Who do people search for more?

YETI, about 5 searches for every 1 for Thermos

YETI 74K searchesThermos 14.8K searches

Who does AI mention more?

YETI, mentioned in 4 of 5 answers, Thermos in 0

YETI in 4 of 5Thermos in 0 of 5

Who does AI recommend more?

YETI, the only one of the two named

YETI first in 4Thermos never named

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Top water bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Thermos did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. Owala2nd
  3. YETI3rd
  4. Nalgene4th
  5. Stanley5th
  6. Klean Kanteen6th
  7. CamelBak7th
  8. BrüMate–
  9. Simple Modern–
  10. +1 more
  11. Thermos–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nalgene4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BrüMate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simple Modern0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thermos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about water bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Thermos or YETI more popular in search?

This chart shows how often people search Google for Thermos and YETI by name. Each line represents a brand's share of searches for all 13 water bottle brands we track, month by month, from searches in United States.

Thermos and YETI among water bottle brands in the United States, by month

Share of searches by month for YETI, Thermos. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaBrüMateHydro FlaskYETIStanleySimple ModernCamelBakNalgeneKlean KanteenContigoThermosZojirushiLARQ
Oct 202558.9%11.9%11.9%2.9%5.2%2.9%1.6%1.6%1.3%0.71%0.71%0.26%0.14%
Nov 202564.1%10.5%10.5%3.9%4.1%2.6%0.95%1.2%0.95%0.52%0.42%0.19%0.1%
Dec 202556.2%11.3%13.8%6.2%5.3%2.3%1%1.2%1.2%0.55%0.45%0.3%0.16%
Jan 202659.1%11.9%11.9%4.4%4.3%2.4%1.3%1.6%1.3%0.72%0.59%0.32%0.14%
Feb 202659.1%11.9%11.9%4.4%3.8%2.4%1.6%2%1.3%0.71%0.58%0.26%0.17%
Mar 202660.1%12.1%12.1%3.6%3.5%2%1.6%2%1.3%0.73%0.49%0.22%0.12%
Apr 202661.4%12.4%10.1%3.7%3.6%2%1.7%2%1.4%0.75%0.5%0.22%0.12%
May 202655.5%13.6%11.2%5%4.5%2.7%2.2%1.8%1.5%0.82%0.67%0.24%0.13%
Jun 202654.8%13.5%11%5%4%3.3%2.7%2.2%1.5%0.81%0.66%0.36%0.13%
Jul 202659.7%12%9.8%3.6%3.5%5.4%1.6%1.6%1.1%0.72%0.72%0.26%0.1%
Aug 202661.7%10.1%10.1%3.7%3.8%3.7%1.7%1.7%1.4%0.91%0.74%0.41%0.1%
Sep 202659.7%14.7%9.8%3.6%3.3%2.4%1.6%1.6%1.3%0.72%0.72%0.32%0.09%

How has the Thermos and YETI comparison changed over the last 12 months?

3 findings
  • YETI was ahead of Thermos in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Thermos’ share of searches among water bottle brands in the United States moved from 0.71% to 0.72%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, YETI’s share of searches among water bottle brands in the United States moved from 2.9% to 3.6%, and its estimated monthly branded searches moved from 60.5K to 74K.

How did search popularity change for United States water bottle brands in September 2026?

1 change

  1. In September 2026, YETI rose from 6th to 4th among water bottle brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Thermos’ and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Thermos

1 branded search term

  • thermos water bottle

YETI

1 branded search term

  • yeti tumbler

How the Brand Demand Index is measured

Other head-to-heads among water bottle brands

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