Brandwave

How popular isSmeg?

In September 2026, people searched for Smeg by name about 14,700 times in the United States, a 25.8% decrease from the previous year. These searches made up 0.5% of all United States coffee maker brand searches, placing Smeg 15th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about coffee maker brands, Smeg did not appear in any of the answers.

Search and AI answers in September 2026

Smeg is the 15th most searched of 15 competitors and not listed in any AI answer.

  1. NespressoShare of searches 41.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. KeurigShare of searches 15.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. BrevilleShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. NinjaShare of searches 10.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. SmegShare of searches 0.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+10 more

Smeg website (opens in a new tab)

Follow Smeg and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moccamaster1st
  2. Breville2nd
  3. Cuisinart3rd
  4. OXO4th
  5. Nespresso5th
  6. Ninja6th
  7. Keurig7th
  8. +5 more
  9. Mr. Coffee–
  10. Philips–
  11. Smeg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moccamaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keurig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuisinart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bunn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which coffee maker brands compete with Smeg?

Smeg against coffee maker brands in the United States, by month

Share of searches by month for Nespresso, Keurig, Breville, Ninja, De'Longhi, Moccamaster, Cuisinart, Bunn, Smeg. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoKeurigBrevilleNinjaDe'LonghiMoccamasterCuisinartBunnJuraFellowHamilton BeachMr. CoffeeOXOPhilipsSmeg
Oct 202544.6%16.3%13.3%6%4%3.9%4%2.7%1.2%0.8%0.8%0.8%0.54%0.54%0.54%
Nov 202542.6%15.7%15.7%5.8%3.8%4.8%4.7%2.1%1.2%0.95%0.63%0.63%0.42%0.52%0.42%
Dec 202538.3%17.2%14.1%7.7%5.2%4.5%5.2%2.3%1.3%1%0.85%0.85%0.46%0.57%0.46%
Jan 202638.6%17.3%14.1%7.7%5.2%4.5%5.2%2.3%1.3%0.85%0.85%0.85%0.46%0.46%0.38%
Feb 202642.3%18.9%10.4%6.9%4.7%4.7%4.7%2.1%1.1%0.93%0.93%0.76%0.62%0.51%0.42%
Mar 202642.2%18.9%10.3%6.9%4.6%4%4.6%2.5%1.4%1.1%0.93%0.93%0.51%0.51%0.41%
Apr 202644.5%16.3%10.9%7.3%4.9%4.1%4%2.2%1.5%1.2%0.98%0.8%0.54%0.54%0.44%
May 202644.6%16.3%10.9%7.3%4.9%4.1%4%2.2%1.5%1.2%0.8%0.8%0.54%0.44%0.44%
Jun 202644.2%16.2%10.8%7.2%5.9%4%4%1.8%1.5%1.2%0.97%0.79%0.53%0.43%0.43%
Jul 202639.4%17.6%11.8%7.9%5.3%4.4%4.3%2.4%1.9%1.3%1.1%1.1%0.58%0.47%0.47%
Aug 202640.4%18.1%12.1%8.1%5.4%3.9%3.6%2%2%1.1%1.1%0.89%0.49%0.49%0.49%
Sep 202641.3%15.1%12.3%10.1%5.6%3.8%3.7%2%1.7%1.1%0.91%0.91%0.5%0.5%0.5%

  1. 1.Nespresso

    41.3%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Keurig

    15.1%

    Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -3 points.

  3. 3.Breville

    12.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Ninja

    10.1%

    Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +2 points.

  5. 5.De'Longhi

    5.6%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Moccamaster

    3.8%

    Held 6th. 61.6K estimated branded searches, -4.2% vs prior month. Share -0.1 points.

  7. 7.Cuisinart

    3.7%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Bunn

    2%

    Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Jura

    1.7%

    Held 9th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  10. 10.Fellow

    1.1%

    Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Hamilton Beach

    0.91%

    Held 11th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  12. 12.Mr. Coffee

    0.91%

    Held 12th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.OXO

    0.5%

    Held 13th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Philips

    0.5%

    Held 14th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  15. 15.Smeg

    0.5%

    Held 15th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Smeg and its closest rivals

Every comparison with Smeg

28 comparisons

How has branded search demand for Smeg changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg in the United States fell from 19.8K to 14.7K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among coffee maker brands in the United States held steady, from 0.54% to 0.5%.

How did search popularity change for United States coffee maker brands in September 2026?

6 changes

  1. In September 2026, Ninja gained share of searches among coffee maker brands in the United States, from 8.1% to 10.1%.

  2. In September 2026, Nespresso gained share of searches among coffee maker brands in the United States, from 40.4% to 41.3%.

  3. In September 2026, Keurig lost share of searches among coffee maker brands in the United States, from 18.1% to 15.1%.

  4. Breville’s share of searches among coffee maker brands in the United States has gained ground for 3 months in a row, from 10.8% to 12.3% in September 2026.

  5. Estimated monthly branded searches for De'Longhi in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  6. Estimated monthly branded searches for Fellow in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How are Smeg’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smeg coffee machine
  • smeg refrigerator

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smeg compete?

Smeg is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee maker brands15th of 150.5%Shown above
Refrigerator brands13th of 151.1%Show ranking
Creator with pink hair and a pink jacket

Is Smeg your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free