Coffee maker brands in the United States:Which are most popular?

Name: Coffee maker brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Nespresso was the most searched coffee maker brand in the United States, accounting for 41.3% of all searches among the 15 brands we track. When we checked with ChatGPT and Google AI Overviews, Breville was mentioned most often, in four of the five answers. Moccamaster was recommended most often, coming first in one out of three responses that gave a list.

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Top coffee maker brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Breville was mentioned most often, in four of the five answers. Moccamaster was recommended most often, coming first in one out of three answers that gave a list. Breville was second, and Cuisinart was third. Bunn, which ranked eighth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Breville	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Moccamaster	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
OXO	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Keurig	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
De'Longhi	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Cuisinart	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Nespresso	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Ninja	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Bunn	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Jura	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Fellow	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Hamilton Beach	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Mr. Coffee	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Philips	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Smeg	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Moccamaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Keurig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cuisinart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ninja1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bunn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fellow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hamilton Beach0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mr. Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee maker brands

5 answers

Asked ChatGPT
“Which coffee maker should I buy?”
1. 1Moccamaster
2. 2OXO
3. 3Breville
Asked ChatGPT
“What are the best coffee maker brands?”
1. 1Moccamaster
2. 2Breville
3. 3OXO
4. 4Ninja
5. 5Cuisinart
6. 6Keurig
7. 7De'Longhi
Asked ChatGPT
“What is the best espresso machine for home?”
1. 1Breville
Searched Google, AI Overview
“coffee maker”
1. 1Cuisinart
2. 2Moccamaster
3. 3OXO
4. 4Keurig
Searched Google, AI Overview
“espresso machine”
1. 1Nespresso
2. 2Breville
3. 3De'Longhi

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which coffee maker brands do people search for most?

This chart shows how often people search Google for each coffee maker brand by name. Each line represents a brand's share of searches for all 15 coffee maker brands we track, month by month, from searches in United States.

Share of searches among coffee maker brands in the United States, by month

Month	Nespresso	Keurig	Breville	Ninja	De'Longhi	Moccamaster	Cuisinart	Bunn	Jura	Fellow	Hamilton Beach	Mr. Coffee	OXO	Philips	Smeg
Oct 2025	44.6%	16.3%	13.3%	6%	4%	3.9%	4%	2.7%	1.2%	0.8%	0.8%	0.8%	0.54%	0.54%	0.54%
Nov 2025	42.6%	15.7%	15.7%	5.8%	3.8%	4.8%	4.7%	2.1%	1.2%	0.95%	0.63%	0.63%	0.42%	0.52%	0.42%
Dec 2025	38.3%	17.2%	14.1%	7.7%	5.2%	4.5%	5.2%	2.3%	1.3%	1%	0.85%	0.85%	0.46%	0.57%	0.46%
Jan 2026	38.6%	17.3%	14.1%	7.7%	5.2%	4.5%	5.2%	2.3%	1.3%	0.85%	0.85%	0.85%	0.46%	0.46%	0.38%
Feb 2026	42.3%	18.9%	10.4%	6.9%	4.7%	4.7%	4.7%	2.1%	1.1%	0.93%	0.93%	0.76%	0.62%	0.51%	0.42%
Mar 2026	42.2%	18.9%	10.3%	6.9%	4.6%	4%	4.6%	2.5%	1.4%	1.1%	0.93%	0.93%	0.51%	0.51%	0.41%
Apr 2026	44.5%	16.3%	10.9%	7.3%	4.9%	4.1%	4%	2.2%	1.5%	1.2%	0.98%	0.8%	0.54%	0.54%	0.44%
May 2026	44.6%	16.3%	10.9%	7.3%	4.9%	4.1%	4%	2.2%	1.5%	1.2%	0.8%	0.8%	0.54%	0.44%	0.44%
Jun 2026	44.2%	16.2%	10.8%	7.2%	5.9%	4%	4%	1.8%	1.5%	1.2%	0.97%	0.79%	0.53%	0.43%	0.43%
Jul 2026	39.4%	17.6%	11.8%	7.9%	5.3%	4.4%	4.3%	2.4%	1.9%	1.3%	1.1%	1.1%	0.58%	0.47%	0.47%
Aug 2026	40.4%	18.1%	12.1%	8.1%	5.4%	3.9%	3.6%	2%	2%	1.1%	1.1%	0.89%	0.49%	0.49%	0.49%
Sep 2026	41.3%	15.1%	12.3%	10.1%	5.6%	3.8%	3.7%	2%	1.7%	1.1%	0.91%	0.91%	0.5%	0.5%	0.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Nespresso	41.3%	673K	0%	+0.9 points
2, held 2nd	Keurig	15.1%	246K	-18.3%	-3 points
3, held 3rd	Breville	12.3%	201K	0%	+0.3 points
4, held 4th	Ninja SharkNinja	10.1%	165K	+22.2%	+2 points
5, held 5th	De'Longhi	5.6%	90.5K	0%	+0.1 points
6, held 6th	Moccamaster	3.8%	61.6K	-4.2%	-0.1 points
7, held 7th	Cuisinart	3.7%	60.5K	0%	+0.1 points
8, held 8th	Bunn	2%	33.1K	0%	0 points
9, held 9th	Jura	1.7%	27.1K	-18.1%	-0.3 points
10, held 10th	Fellow	1.1%	18.1K	0%	0 points
11, held 11th	Hamilton Beach	0.91%	14.8K	-18.2%	-0.2 points
12, held 12th	Mr. Coffee	0.91%	14.8K	0%	0 points
13, held 13th	OXO	0.5%	8.1K	0%	0 points
14, held 14th	Philips	0.5%	8.1K	0%	0 points
15, held 15th	Smeg	0.5%	8.1K	0%	0 points

1.Nespresso
41.3%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.
2.Keurig
15.1%
Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -3 points.
3.Breville
12.3%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.Ninja
10.1%
Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +2 points.
5.De'Longhi
5.6%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Moccamaster
3.8%
Held 6th. 61.6K estimated branded searches, -4.2% vs prior month. Share -0.1 points.
7.Cuisinart
3.7%
Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.Bunn
2%
Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
9.Jura
1.7%
Held 9th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
10.Fellow
1.1%
Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
11.Hamilton Beach
0.91%
Held 11th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
12.Mr. Coffee
0.91%
Held 12th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
13.OXO
0.5%
Held 13th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
14.Philips
0.5%
Held 14th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
15.Smeg
0.5%
Held 15th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among coffee maker brands in the United States?

15 brands

In September 2026, Nespresso was the most searched among coffee maker brands in the United States, with an estimated 673K branded searches, 41.3% of all searches for the 15 we track. Keurig is in 2nd place, 26.2 percentage points behind at 15.1%.

United States coffee maker brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Nespresso	44.6% → 41.3%	44.6%May 2026	38.3%Dec 2025	1st
Keurig	16.3% → 15.1%	18.9%Feb 2026	15.1%Sep 2026	2nd
Breville	13.3% → 12.3%	15.7%Nov 2025	10.3%Mar 2026	3rd
Ninja	6% → 10.1%	10.1%Sep 2026	5.8%Nov 2025	4th
De'Longhi	4% → 5.6%	5.9%Jun 2026	3.8%Nov 2025	6th → 5th
Moccamaster	3.9% → 3.8%	4.8%Nov 2025	3.8%Sep 2026	7th → 6th
Cuisinart	4% → 3.7%	5.2%Dec 2025	3.6%Aug 2026	5th → 7th
Bunn	2.7% → 2%	2.7%Oct 2025	1.8%Jun 2026	8th
Jura	1.2% → 1.7%	2%Aug 2026	1.1%Feb 2026	9th
Fellow	0.8% → 1.1%	1.3%Jul 2026	0.8%Oct 2025	10th
Hamilton Beach	0.8% → 0.91%	1.1%Aug 2026	0.63%Nov 2025	11th
Mr. Coffee	0.8% → 0.91%	1.1%Jul 2026	0.63%Nov 2025	12th
OXO	0.54% → 0.5%	0.62%Feb 2026	0.42%Nov 2025	13th
Philips	0.54% → 0.5%	0.57%Dec 2025	0.43%Jun 2026	14th
Smeg	0.54% → 0.5%	0.54%Oct 2025	0.38%Jan 2026	15th

Each finding as a sentence

Across the 12 months ending September 2026, Nespresso’s share of searches among coffee maker brands in the United States decreased from 44.6% to 41.3%.
Across the 12 months ending September 2026, Keurig’s share of searches among coffee maker brands in the United States decreased from 16.3% to 15.1%.
Across the 12 months ending September 2026, Breville’s share of searches among coffee maker brands in the United States decreased from 13.3% to 12.3%.
Across the 12 months ending September 2026, Ninja’s share of searches among coffee maker brands in the United States increased from 6% to 10.1%.
Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee maker brands in the United States increased from 4% to 5.6%.
Across the 12 months ending September 2026, Bunn’s share of searches among coffee maker brands in the United States decreased from 2.7% to 2%.
Across the 12 months ending September 2026, Nespresso’s share of searches among coffee maker brands in the United States peaked at 44.6% in May 2026 and was lowest at 38.3% in December 2025.
Across the 12 months ending September 2026, Keurig’s share of searches among coffee maker brands in the United States peaked at 18.9% in February 2026 and was lowest at 15.1% in September 2026.
Across the 12 months ending September 2026, Breville’s share of searches among coffee maker brands in the United States peaked at 15.7% in November 2025 and was lowest at 10.3% in March 2026.
Across the 12 months ending September 2026, Ninja’s share of searches among coffee maker brands in the United States peaked at 10.1% in September 2026 and was lowest at 5.8% in November 2025.
Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee maker brands in the United States peaked at 5.9% in June 2026 and was lowest at 3.8% in November 2025.
Across the 12 months ending September 2026, Moccamaster’s share of searches among coffee maker brands in the United States peaked at 4.8% in November 2025 and was lowest at 3.8% in September 2026.
Across the 12 months ending September 2026, Cuisinart’s share of searches among coffee maker brands in the United States peaked at 5.2% in December 2025 and was lowest at 3.6% in August 2026.
Across the 12 months ending September 2026, De'Longhi rose from 6th to 5th among coffee maker brands in the United States.
Across the 12 months ending September 2026, Moccamaster rose from 7th to 6th among coffee maker brands in the United States.
Across the 12 months ending September 2026, Cuisinart fell from 5th to 7th among coffee maker brands in the United States.
Across the 12 months ending September 2026, Jura, Fellow, Hamilton Beach, Mr. Coffee, OXO, Philips and Smeg held steady: their share of searches among coffee maker brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States coffee maker brands in September 2026?

8 changes

In September 2026, Ninja gained share of searches among coffee maker brands in the United States, from 8.1% to 10.1%.
In September 2026, Nespresso gained share of searches among coffee maker brands in the United States, from 40.4% to 41.3%.
In September 2026, Keurig lost share of searches among coffee maker brands in the United States, from 18.1% to 15.1%.
Breville’s share of searches among coffee maker brands in the United States has gained ground for 3 months in a row, from 10.8% to 12.3% in September 2026.
Estimated monthly branded searches for De'Longhi in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Estimated monthly branded searches for Fellow in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
Estimated monthly branded searches for Jura in the United States rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Estimated monthly branded searches for Bunn in the United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

How are branded searches counted for coffee maker brands?

16 search terms

Each brand's share of searches among coffee maker brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.