How popular isMoccamaster?
In September 2026, people searched for Moccamaster by name about 61,600 times in the United States, a 15.2% decrease from the previous year. These searches made up 3.8% of all United States coffee maker brand searches, placing Moccamaster sixth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about coffee maker brands, Moccamaster appeared in three of the five answers and was the most recommended of the 15.
Moccamaster is the sixth most searched of 15 competitors and the most recommended in AI answers.
NespressoShare of searches 41.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
KeurigShare of searches 15.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
BrevilleShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
NinjaShare of searches 10.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
MoccamasterShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Follow Moccamaster and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top coffee maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Moccamaster was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Moccamaster is the most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moccamaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Keurig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cuisinart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ninja1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bunn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee maker brands
5 answers
Asked ChatGPT
“Which coffee maker should I buy?”
Asked ChatGPT
“What are the best coffee maker brands?”
Asked ChatGPT
“What is the best espresso machine for home?”
Searched Google, AI Overview
“coffee maker”
Searched Google, AI Overview
“espresso machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which coffee maker brands compete with Moccamaster?
Share of searches by month for Nespresso, Keurig, Breville, Ninja, De'Longhi, Moccamaster, Cuisinart, Bunn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | Keurig | Breville | Ninja | De'Longhi | Moccamaster | Cuisinart | Bunn | Jura | Fellow | Hamilton Beach | Mr. Coffee | OXO | Philips | Smeg |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 16.3% | 13.3% | 6% | 4% | 3.9% | 4% | 2.7% | 1.2% | 0.8% | 0.8% | 0.8% | 0.54% | 0.54% | 0.54% |
| Nov 2025 | 42.6% | 15.7% | 15.7% | 5.8% | 3.8% | 4.8% | 4.7% | 2.1% | 1.2% | 0.95% | 0.63% | 0.63% | 0.42% | 0.52% | 0.42% |
| Dec 2025 | 38.3% | 17.2% | 14.1% | 7.7% | 5.2% | 4.5% | 5.2% | 2.3% | 1.3% | 1% | 0.85% | 0.85% | 0.46% | 0.57% | 0.46% |
| Jan 2026 | 38.6% | 17.3% | 14.1% | 7.7% | 5.2% | 4.5% | 5.2% | 2.3% | 1.3% | 0.85% | 0.85% | 0.85% | 0.46% | 0.46% | 0.38% |
| Feb 2026 | 42.3% | 18.9% | 10.4% | 6.9% | 4.7% | 4.7% | 4.7% | 2.1% | 1.1% | 0.93% | 0.93% | 0.76% | 0.62% | 0.51% | 0.42% |
| Mar 2026 | 42.2% | 18.9% | 10.3% | 6.9% | 4.6% | 4% | 4.6% | 2.5% | 1.4% | 1.1% | 0.93% | 0.93% | 0.51% | 0.51% | 0.41% |
| Apr 2026 | 44.5% | 16.3% | 10.9% | 7.3% | 4.9% | 4.1% | 4% | 2.2% | 1.5% | 1.2% | 0.98% | 0.8% | 0.54% | 0.54% | 0.44% |
| May 2026 | 44.6% | 16.3% | 10.9% | 7.3% | 4.9% | 4.1% | 4% | 2.2% | 1.5% | 1.2% | 0.8% | 0.8% | 0.54% | 0.44% | 0.44% |
| Jun 2026 | 44.2% | 16.2% | 10.8% | 7.2% | 5.9% | 4% | 4% | 1.8% | 1.5% | 1.2% | 0.97% | 0.79% | 0.53% | 0.43% | 0.43% |
| Jul 2026 | 39.4% | 17.6% | 11.8% | 7.9% | 5.3% | 4.4% | 4.3% | 2.4% | 1.9% | 1.3% | 1.1% | 1.1% | 0.58% | 0.47% | 0.47% |
| Aug 2026 | 40.4% | 18.1% | 12.1% | 8.1% | 5.4% | 3.9% | 3.6% | 2% | 2% | 1.1% | 1.1% | 0.89% | 0.49% | 0.49% | 0.49% |
| Sep 2026 | 41.3% | 15.1% | 12.3% | 10.1% | 5.6% | 3.8% | 3.7% | 2% | 1.7% | 1.1% | 0.91% | 0.91% | 0.5% | 0.5% | 0.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.3% | 673K | 0% | +0.9 points | |
| 2, held 2nd | 15.1% | 246K | -18.3% | -3 points | |
| 3, held 3rd | 12.3% | 201K | 0% | +0.3 points | |
| 4, held 4th | 10.1% | 165K | +22.2% | +2 points | |
| 5, held 5th | 5.6% | 90.5K | 0% | +0.1 points | |
| 6, held 6th | 3.8% | 61.6K | -4.2% | -0.1 points | |
| 7, held 7th | 3.7% | 60.5K | 0% | +0.1 points | |
| 8, held 8th | 2% | 33.1K | 0% | 0 points | |
| 9, held 9th | 1.7% | 27.1K | -18.1% | -0.3 points | |
| 10, held 10th | 1.1% | 18.1K | 0% | 0 points | |
| 11, held 11th | 0.91% | 14.8K | -18.2% | -0.2 points | |
| 12, held 12th | 0.91% | 14.8K | 0% | 0 points | |
| 13, held 13th | 0.5% | 8.1K | 0% | 0 points | |
| 14, held 14th | 0.5% | 8.1K | 0% | 0 points | |
| 15, held 15th | 0.5% | 8.1K | 0% | 0 points |
41.3%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.
2.
Keurig15.1%
Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -3 points.
3.
Breville12.3%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Ninja10.1%
Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +2 points.
5.6%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.8%
Held 6th. 61.6K estimated branded searches, -4.2% vs prior month. Share -0.1 points.
3.7%
Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
Bunn2%
Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Jura1.7%
Held 9th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
10.
Fellow1.1%
Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.91%
Held 11th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
12.
Mr. Coffee0.91%
Held 12th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
13.
OXO0.5%
Held 13th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
14.
Philips0.5%
Held 14th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
15.
Smeg0.5%
Held 15th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Moccamaster and its closest rivals
Every comparison with Moccamaster
14 comparisons
- Breville vs Moccamaster
- De'Longhi vs Moccamaster
- Keurig vs Moccamaster
- Moccamaster vs Nespresso
- Moccamaster vs Ninja
- Cuisinart vs Moccamaster
- Bunn vs Moccamaster
- Jura vs Moccamaster
- Fellow vs Moccamaster
- Hamilton Beach vs Moccamaster
- Moccamaster vs Mr. Coffee
- Moccamaster vs OXO
- Moccamaster vs Philips
- Moccamaster vs Smeg
How has branded search demand for Moccamaster changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Moccamaster in the United States fell from 72.6K to 61.6K.
- Across the 12 months ending September 2026, Moccamaster’s share of searches among coffee maker brands in the United States peaked at 4.8% in November 2025 and was lowest at 3.8% in September 2026.
- Across the 12 months ending September 2026, Moccamaster rose from 7th to 6th among coffee maker brands in the United States.
How did search popularity change for United States coffee maker brands in September 2026?
6 changes
In September 2026, Ninja gained share of searches among coffee maker brands in the United States, from 8.1% to 10.1%.
In September 2026, Nespresso gained share of searches among coffee maker brands in the United States, from 40.4% to 41.3%.
In September 2026, Keurig lost share of searches among coffee maker brands in the United States, from 18.1% to 15.1%.
Breville’s share of searches among coffee maker brands in the United States has gained ground for 3 months in a row, from 10.8% to 12.3% in September 2026.
Estimated monthly branded searches for De'Longhi in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Estimated monthly branded searches for Fellow in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
How are Moccamaster’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Moccamaster’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- moccamaster
- technivorm moccamaster
Who owns Moccamaster?
Moccamaster is owned by Technivorm. Brandwave does not track any other brands owned by Technivorm.
Do you work for Moccamaster? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Moccamaster your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.